The
Business of Experience
Experience Impact Framework
IA Summit 2008
presented by Jess McMullin
nForm User Experience | w...
I’M
I believe
Our field has reached the point in
our collective practice where the
barriers to increasing influence are
not ab...
Crossing the Chasm



Geoffrey Moore “Crossing the Chasm” 1991
Experience Impact Framework
Experience Impact Framework
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Experience Impact Framework
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Experience Impact Framework

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Jess McMullin's 2008 IA Summit talk. Design and User Experience practitioners already have a great toolbox for working with business. This talk discusses 5 steps to pivot design methods for business use.

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Experience Impact Framework

  1. The Business of Experience Experience Impact Framework IA Summit 2008 presented by Jess McMullin nForm User Experience | www.nForm.ca April 12, 2007
  2. I’M
  3. I believe Our field has reached the point in our collective practice where the barriers to increasing influence are not about better methods for working with users, but better methods for working with business.
  4. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991

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