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Experience Impact Framework

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Jess McMullin's 2008 IA Summit talk. Design and User Experience practitioners already have a great toolbox for working with business. This talk discusses 5 steps to pivot design methods for business …

Jess McMullin's 2008 IA Summit talk. Design and User Experience practitioners already have a great toolbox for working with business. This talk discusses 5 steps to pivot design methods for business use.

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  • 1. The Business of Experience Experience Impact Framework IA Summit 2008 presented by Jess McMullin nForm User Experience | www.nForm.ca April 12, 2007
  • 2. I’M
  • 3. I believe Our field has reached the point in our collective practice where the barriers to increasing influence are not about better methods for working with users, but better methods for working with business.
  • 4. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991