NFE Series 1.2: 5 Ways To Build And Sustain Your Event Brand

by National Fundraising Event Series on May 05, 2011

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For all the work that goes into running a successful event, it’s important to build excitement around the event and sustain that excitement for your next one. In this webinar, we’ll discuss five ways to build and sustain your event brand so that you engage your attendees before, during and after the big day! We’ll talk about blogging, tweeting, creating a community of fans and how to do it all with limited resources.

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NFE Series 1.2: 5 Ways To Build And Sustain Your Event Brand — Presentation Transcript

5 Ways to build & Sustain Your Event BRanD
Liz King

WhERE ARE YOU NOW?

WhERE DO YOU WANT TO GO?

STRATEGY

Engage 1:1 with your target supporters
Run Contests/
Offer Discounts
Create Twitter Lists
Consider Offerpop

Facebook

Connect with your target audience
Post Pictures & Tag
Share success stories
Link to & promote similar causes

BLOG

Postling, Feb. 2011

Involve your biggest supporters
Use Interviews
Create an editorial calendar
Use series to sustain

SUPPORT

If you create communities, who will sustain them when you get busy?

Think of what you already do
Create a schedule
Use 3rdparty tools when possible

WHERE WILL I FIND THE TIME?

RECAP
Create a specific & measurable strategy
Build in Support for Success
Engage Your Supporters – Year Round

THANK YOU!
Please Stay in Touch
Liz King
liz@lizkingevents.com
http://www.lizkingevents.com
Twitter: @LizKingEvents
Facebook: http://www.facebook.com/lizkingevents

NFE Series 1.2: 5 Ways To Build And Sustain Your Event Brand

by National Fundraising Event Series on May 05, 2011

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NFE Series 1.2: 5 Ways To Build And Sustain Your Event Brand — Presentation Transcript