Session 10 Summary

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Session 10 Summary

  1. 1. V55 AGSB Hypermarketing Management Class Session 10 Summary Reminders for Midterms Tips to Review Marie Ness R. CabahugSession 10: September 23, 2011
  2. 2. SUMMARY OUTLINE Reminders for the Midterms Class Discussion: Review for the Upcoming Midterms 2
  3. 3. Reminders for the Midterm ExamsWHAT: Midterm ExamWHEN: September 30, 2011 @ 6:30pmWHERE: Room 211, v55 Marketing ClassroomHOW: Questions will be flashed on screen 3
  4. 4. Reminders for the Midterm ExamsGUIDELINES:1. Review the Chapter Concepts submitted by the class.Click this link to access the class assignments:http://www.facebook.com/topic.php?topic=270&uid=1082 00742563139 4
  5. 5. Reminders for the Midterm Exams You may also refer to Session 9 Summary to access the class assignments & class discussion for the midterms:http://www.slideshare.net/theresias/summary-of-session-9- 9304506 ORhttp://www.slideshare.net/diram28/marketing-management- class-summary-of-session-9 5
  6. 6. Reminders for the Midterm ExamsGUIDELINES:2. Aside from the multiple choice type of test, VCoach might flashed a picture and the class will determine the concept that represents the picture.3. Remember the I love Marketing Model, 18Ps and the SPADER model. 6
  7. 7. REVIEW:Picture and WIN! Marketing is effective using visual modelsSample Picture and Concept This picture represents PUBLIC RELATION (part of Mass Communication) This picture represents PERSONAL SELLING(part of Personal Communication) 7
  8. 8. MODES of communication Mass Personal1. Sales Promotion 1. Direct Marketing2. Advertising 2. Interactive Marketing3. Public Relations 3. Personal Selling4. Events and 4. Word of Mouth Experiences
  9. 9. REVIEW: I love Marketing Model 9
  10. 10. REVIEW: Mastering Marketing ConceptsRemember these concepts:MARKETING is a system of profitability creating, communicating and delivering value to satisfy customer’s needs, wants and demands better than competition 10
  11. 11. REVIEW: Mastering Marketing Concepts Better to remember with pictures 11
  12. 12. REVIEW: Mastering Marketing Concepts3 Strategic C’s Key Results: Customers  Repeat Sales Company  Profits Competition  Market Share 12
  13. 13. REVIEW: Mastering Marketing ConceptsGAP = marketing opportunity GAPAPPROACH to MARKETING OPPORTUNITYSSTP = Size, Segment, Target, PositionANALYZE = 5 Factors(Vision, Mission, Goals & Objectives, Business Portfolio, Strategy) 13
  14. 14. REVIEW: Mastering Marketing ConceptsANALYZE (cont.) 5 Industry Forces = stop, look & listen at competition 14
  15. 15. REVIEW: Mastering Marketing Concepts Click this link to review the whole presentation http://www.slideshare.net/jos ephdeungria/v47-i-love- marketing-model-created-by- prof-bong-de-ungria 15
  16. 16. REVIEW: Mastering Marketing Concepts And Click this link to review the I love marketing model using the Ateneo example. http://www.slideshare.net/jos ephdeungria/i-love- marketing-visual-model-20- with-show-and-tell-examples 16
  17. 17. REVIEW: SPADER ModelS = Situation – fact basedP = Problem – major issuesA = Alternatives – choicesD = Decision – choosing the best choicesE = Execution – key planR = Review – checkpoints 17
  18. 18. REVIEW: SPADER Model Click this link to review the whole presentation http://www.slideshare.net/jos ephdeungria/v46-lecture-s-p- a-d-e-c-a-s-e-approach- explained 18
  19. 19. 50 First Dates:Applying Marketing Concepts in the movie Henry Roth = BRAND IMAGE His actions can be considered in marketing as the ff: • Consistency on brand positioning • Customer satisfaction • Repeat Sales • Managing Demands • Differentiated vs. other brands 19
  20. 20. V55 AGSB Hypermarketing Management Class Session 10 Summary Reminders for Midterms Tips to Review Marie Ness R. CabahugSession 10: September 23, 2011

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