Report   “Factors influencing to switch to other universities”                    Principles of Marketing                 ...
Executive SummaryPrivate universities are universities not operated by governments, although many receivepublic subsidies,...
Table of Contents                    46
No.                            Topic                                   Page      1.0 Introduction……………………………….………............
1.0    introductionPrivate universities are universities not operated by governments, although many receivepublic subsidie...
private universities are run by charitable or non-profit organizations, a subset is commercialfor-profit universities whic...
Administration, Eastern University. Basically, this report has been completed on the basis ofmarket/field survey, books an...
….C Alfaro - Multicultural Education, 2008 - freepatentsonline.com... Integration ofDifference skills that are needed to f...
Universities ranking….L Evrard - 2011 - dspace.polytechnic.edu.na... universities in the top 20 and tasked hisMinister of ...
institutions,2-year institutions, and Open University. ... 2-year institutions (mostly located in small townsand cities) f...
students are used to maintain classroom management but also to create a friendly and fun.That influence students to switch...
….B Longden - Journal of College Student Retention: Research, 2012 - student tuitionfees and proposal to enable for profit...
There are mainly two objectives behind our report. These are—   a) Broad Objective   b) Specific Objective1.6 (a) Broad ob...
1.7 MethodologyWe followed some methodology to make this report. Our following steps are given below---1.7 (a) Type of Res...
1.8 Sources of Data:There are two sources from where we collected our necessary data for the report. These are—     Prima...
2.0 Analysis                                  2.1     Demographic Data                                         Frequencies...
Gender of the respondent                                            70                                            60      ...
Analysis:From this bar chart it is seen that majority up to 86.7% the respondents are of age between21-24, about 30% of th...
2.2    Psychographics Data                                                        2.2 (a)                         Well dis...
2.2 (b)                Better secured environment influences to switch other universities                                 ...
Better academic curriculum influences                                         to switch other universities                ...
Analysis:From this pie chart it is seen that majority up to 26.7% the respondents are agree and about20% strongly agree th...
however 13.3% people have neutral opinion and 10% respondents disagree with thestatement. So we can say that convenient lo...
Friends studying influences                                        to switch other universities                      Stron...
Analysis:From this pie chart it is seen that majority up to 50% the respondents are agree and about13.3% disagree that off...
26.7% people have neutral opinion with the statement. So we can say that better jobopportunities do influence students to ...
Offering scholarship influences                                            to switch other universities                   ...
Analysis:From this pie chart it is seen that majority up to 36.7% the respondents agree and about33.3% strongly agree that...
From this pie chart it is seen that majority up to 53.3% the respondents have neutral opinionand about 33.3% disagree that...
Non profit loan influences                                        to switch other universities                       Agree...
Analysis:From this pie chart it is seen that majority up to 40% the respondents have neutral opinionand about 6.7% strongl...
From this pie chart it is seen that majority up to 46.7% the respondents agree and about 10%strongly agree that separate c...
Better internent influences                                                   to switch other universities                ...
Analysis:From this pie chart it is seen that majority up to 46.7% the respondents have neutral opinionand about 26.7% agre...
however 26.7% people disagree and only 3.3% respondents strongly agree with thestatement. So we can say that strong studen...
Better teaching standards influences                                          to switch other universities                ...
Analysis:From above cross tabulation table, it is show that male respondent think that sometimesconvenient location influe...
Analysis:From above cross tabulation table, it is show that all of the age respondents think thatuniversity brand image in...
Analysis:From above it is show that single respondent think that better secured environmentinfluences to switch to other u...
12. Less than half of the respondents agree that hostel facilities influences to switch to   other universities, and the r...
4.0 RecommendationThere is some recommendation for students and universities which could be helpful for theboth groups. Th...
5. The university faculty should offer scholarship for the students.   6. The university faculty should provide separate c...
6.0 Reference….LE Alden, JS Wiggins… - Journal of Students behavior towards switchinguniversities (IIP …, 1990 - Taylor & ...
....Elsevier,Horowitz, Rosenberg, Baer, Ureno Villasenor, appraisal of performance,1988)….A Clifton, E Turkheimer… - Psych...
……Falco, Charles M.; Guggenheim Museum Staff (1998). “The journal of factorsinfluencing to switch universities".……..Vance,...
……Duglin Kennedy, Shirley (2005). The guide to switching universities Indy TechPublishing. p. 75. …..Stermer, Bill (2006)....
Gender:    Male         Female                        Age: 17-20   21-24       25-28Marital Status:     Single           M...
22   Other universities have strong extra curriculum     student clubs.23   The teachers of other universities are friendl...
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Factors influencing to switch to other university

  1. 1. Report “Factors influencing to switch to other universities” Principles of Marketing (MKT -240)Prepared for: Mr. Syed Habib Anwar Asst. Professor Faculty of Business Administration Eastern University Prepared by: Md. Neyamul Hasan Id: 091200113 27th August 2012 46
  2. 2. Executive SummaryPrivate universities are universities not operated by governments, although many receivepublic subsidies, especially in the form of tax breaks and public student loans and grants.While many prominent private universities are run by charitable or non-profit organizations,a subset is commercial for-profit universities which are run as business organizations.In the present era the university student’s behavior varies from one to another because thedifferent university are provide lucrative facility to influences the student’s switchingdecision one university to other university.Besides this report shows some recommendation for the students that how they can decidetheir proper switching decision and some recommendation for university that how they caninfluence actual students to admit their university.This paper is just the illustration and perception of actual universities students about theirswitching behavior.The private university faculties should focus on improving their academic situations as wellas environmental situation to attract more students to study in their university. Themanagement has a huge role in accomplishing these goals so the management of the privateuniversities should be well organized.To know the views and comments doing survey 30 samples have been taken Questionnairemethods have been used to collect the information. Both primary and secondary data havebeen collected for the study. Various mathematical tools and computer software have beenused to analyze the data. All age’s students were under our survey. Besides our survey areais Dhanmondi different private universities.By doing this survey we got real factors of influencing to switch to other universities.Key point: “Factors Influencing to Switch to Other University” 46
  3. 3. Table of Contents 46
  4. 4. No. Topic Page 1.0 Introduction……………………………….……….............................. 01 Prefatory Part 1.1Origin of the report…………………………………………………… 02 1.2 Problem Statement…………………………...……………………… 02 1.3 Justification………………………………………………………….. 02 1.4 Limitations of our report……………………………………………. 02 1.5. Literature Review……………..……………………………………. 03-07 1.6 Objectives of the Report: 1.6(a) Broad objective…………………………………………… 08 1.6 (b) Specific objectives………………………………………. 08 1.7 Methodology 1.7 (a) Type of Research………………………………………… 09 1.7 (b) Sample type……………………………………………… 09 1.7 (c) Sampling Unit……………………………………………. 09 1.7 (d) Sampling Frame…………………………………………. 09 1.7 (e) Sampling Size……………………………………………. 09 1.7 (f) Sampling instrument………………………….................. 09 1.7 (g) Research Approach………………………………………. 09 1.7 (h) Contact Method………………………………………….. 09 1.8 Sources of Data 1.8(a) Primary Sources………………………………................. 10 1.8 (b) Secondary Sources……………………………...………. 10 1.8 (c) Data Analysis……………………………………………. 10 2.0 Analysis of the Chart: 2.1 Demographic Data…………………………… 11-13 14-30 2.2 Psychographics Data……………………..….. 31-33 2.3 Cross tabs…………………………..………… 3.0 Findings 34-35 4.0 Recommendations 4.1 Recommendation for Actual Buyer………...………….…………… 36 4.2 Recommendation for the Motorbike Company………………….…… 36 5.0 Conclusion 37 6.0 Reference 38-40 46 7.0 Appendices: 7.1 Questioners……...…………………………….……….…………... 41-42
  5. 5. 1.0 introductionPrivate universities are universities not operated by governments, although many receivepublic subsidies, especially in the form of tax breaks and public student loans and grants.Depending on their location, private universities may be subject to government regulation.This is in contrast to public universities and national universities. While many prominent 46
  6. 6. private universities are run by charitable or non-profit organizations, a subset is commercialfor-profit universities which are run as business organizations.Many private universities in the country use names and qualifications which do not exist toprocess their accreditation to operate their schools. This has resulted in unqualified personslecturing in some of the private universities in the country. Some have only first degrees andpart qualifications of some professional institutions.Furthermore, some of these institutions failed to invest in educational infrastructure such asgood lecture theatres (halls), libraries, books, journals, furniture etc. Some of theseuniversities are having lectures in cubicles. The worse of it all is that most of them do nothave good software to record, store and protect students academic records. Prefatory Part1.1Origin of the reportThis report on “Factors Influencing to Switch to Other University” prepared as arequirement for the course Principles of Marketing-I (MKT-240) instructed by our courseinstructor Mr. Syed Habib Anwar Pasha, Asst. Professor, Faculty of Business 46
  7. 7. Administration, Eastern University. Basically, this report has been completed on the basis ofmarket/field survey, books and internet.1.2 Problem StatementThe student’s behaviors and influencing factors of switching to other universities wereunknown.1.3 JustificationThe reason for the research was to do a pilot study and we wanted to determine the influenceof factors on the actual student regarding in the case of switching other university.Depending on the analysis, the university authority can make better decisions about whichkind of marketing strategy to be carried out.1.4 Limitations of our reportWe face some problems when we surveyed and prepared the report. We considered them asour report limitations, which are mentioned below:  Female students were not interested to provide their demographic information.  Population was too large and unknown.  Some respondent gave bias information.  Analysis sometimes was hard.1.5 Literature Review:Various scholars, researcher various time surveyed about the factors influencing to switch toother universities. They provide different view; some of these are following---Well disciplined environment 46
  8. 8. ….C Alfaro - Multicultural Education, 2008 - freepatentsonline.com... Integration ofDifference skills that are needed to function in a global multicultural education environmentas well ... It is influence students to switch other universities were ... They were veryrespectful and well disciplined environment when my master teacher was there.….L Sharp - International Journal of Sustainability in Higher …, 2002 -emeraldinsight.com... As Peter Senge (1990) states, in his publication the Fifth Discipline: ...Now, almost every school has its own student environment group.Better secure environment….M Willis - Journal of Marketing for Higher Education, 2005 - Taylor & Francis... search,educational delivery issues could conceivably influence student switching behavior,particularly if the students were not happy with the ... who make it easy for us.” “I movedbecause I wanted to study in an environment where I felt happier and more secure.….D Hutter, B Langenstein, C Sengler, J Siekmann… - FME96: Industrial …, 1996 -SpringerDeduction in the Verification Support Environment (VSE) ... of visitors and an additionalrequirement that persons who have access to a specific area have also access to less secureareas, extern ...The change does, however, influence students switch from one university toanother.Better academic curriculum….A Gamoran - The Teachers College Record, 1997 - tcrecord.org... Recent researchindicates that the better academic curriculum exerts an important influence to switch studentsone university to another university because receiving an award both signifies access to theacademic curriculum and indicates.….S Benesch - 2001 - books.google.com ... Having been trained in language-across-the-curriculum methods (LAC), such as journals and peer group collaboration, as a ... a constructoffers a vision of EAP as the means for greater dialogue in academic classes, moreinteresting readings, better-conceived assignments is influence students switch from oneuniversity to another. 46
  9. 9. Universities ranking….L Evrard - 2011 - dspace.polytechnic.edu.na... universities in the top 20 and tasked hisMinister of Higher Education to draft a ... may completely change the ranking of otheruniversities, that’s why students switch from one university to another.….Y Bondar - Journal of International Education and Leadership …, 2012 - jielusa.orgInternationalization of higher education: Measurement through university institutionrankings most widely accepted ways of assessing the internationalization of higher educationconsists. These rankings have recently exerted a great influence among all students switchfrom one university to another.Quality education standards….R Deem - Comparative education, 2001 - Taylor & Francis-who deals with teachingqualityand institutional ... on the basis that the alternative is to hand control over to the Office forStandards in Education that’s why students influence to switch other university.….F Maringe - International Journal of Educational Management, 2006 -emeraldinsight.com-Pull factors that attract students to specific countries in the developedworld including future employment, and study environments, perceived high educationalstandards in host countries, the high quality of teaching, opportunities for part time.….SUN, B XU - Higher Education of Social Science, 2012 - 50.22.92.12- Due to the highstandards for education systems students influence to switch other universities.Provide job opportunity….A Aypay, O Çekiç, A Boyaci - Journal of College Student Retention: …, 2012 – Bay wood.Higher education institutions in Turkey can be classified under three types: 4-year 46
  10. 10. institutions,2-year institutions, and Open University. ... 2-year institutions (mostly located in small townsand cities) for both their location and the job opportunities they provide after graduation....so that students influence to switch from one university to another.University brand image….R Mona - 2011 - dir.iub.edu.bd- Loss of brand name capital? ... Bangladesh in theeducation industry, where the organization can defend itself against these forces or influencethem in it The Dhaka University Order 1973 was replicated for other general universities ofRajshahi, Chittagong and Jahangir Nagar. So students influence to switch from oneuniversity to another….RE Stevens, CW McConkey, HS Cole… - Services Marketing …, 2008 - Taylor & Francis.The declining enrollment at the university studied illustrated a declining trust in theuniversity and its. Thus, during these years the overall level of satisfaction was somewherein the brandpart influence students switch from one university to another.Friends studying….SA Ahmad, U BawaChinsade, AM Gambaki, S Ibrahim - 2012 – recommend that otherfriends studying influence to switch to other universities. And they will growing betterstudies (Olaniyi 2006; Okon, Chika & Emmanuel 2007)Online lecture systems….A Cottaar - Journal of Research in Science Teaching, 2012 - Wiley Online Library it usedthe Persistence Research in Science & Engineering (PRiSE) and teachers as perceived by the 46
  11. 11. students are used to maintain classroom management but also to create a friendly and fun.That influence students to switch to other universities.Teacher’s behavior….N Bhatti, MA Hashmi, SA Raza, FM Shaikh… - International Business …, 2011 -ccsenet.org provide information to describe a set of factors influence student to switch otheruniversities in a situation that will make them easy to fact that all the faculty teachers arevery much friendly and cooperative.Better waiver program…..LR Strickland - The American Journal of Occupational Therapy, 1987 - waiver beyondthe minimum requirements) although administrators and faculty may recognize the benefitsof recruiting new students, and also influence to other universities student to switch.….RC Richardson Jr, EF Skinner - The Journal of Higher Education, 1990 - depends oncomplex interrelationships among factors need-based student financial assistance programsaugmented by opportunity programs providing strengthen quality also influence to switchuniversity.….SL Howell, PB Williams, NK Lindsay - Online Journal of Distance …, 2003 - Anotherfactor influencing growth may be competition with other institutions and students influenceto switch others.Special (non-profit loan) 46
  12. 12. ….B Longden - Journal of College Student Retention: Research, 2012 - student tuitionfees and proposal to enable for profit private sector .Factor placed on such an approach andreminds the reader that it provides little insight into the way non- completion for highereducation.….S DAntoni, UNESCO. - 2006 - unesco.org- In the publicly-funded not-for-profit sector. Itoperates as a non-profit foundation, and describes its operating style as more akin to that aprivate university and although it is a private sector institution, it has developed a studentloan scheme to assist those learners.….FA Steier - Higher Education Quarterly, 2003 - Wiley Online Library- illustrated byrecent complaints by British university leaders that they are no longer able to pure nonprofitinstitutions operating differ from for-profit institutions in that they operate under a specialnon-profit program system.….R Deem - Comparative education, 2001 - Taylor & Francis-who deals with teachingqualityand institutional ... on the basis that the alternative is to hand control over to the Office forStandards in Education….F Maringe - International Journal of Educational Management, 2006 -emeraldinsight.com... Pull factors that attract students to specific countries in the developed world includingfuture employment, and study environments, perceived high educational standards in hostcountries, the high quality of teaching, opportunities for part time.……N Bhatti, MA Hashmi, SA Raza, FM Shaikh… - International Business …, 2011 -ccsenet.org provide information to describe a set of factors in a situation that will make themeasy to fact that all the faculty teachersare very much friendly and cooperative.1.6 Objectives of the Report 46
  13. 13. There are mainly two objectives behind our report. These are— a) Broad Objective b) Specific Objective1.6 (a) Broad objectiveThe broad objective of our report is to find out the “Factors Influencing to Switch to OtherUniversity”1.6 (b) Specific objectivesThere are some specific objectives of our report, which are mentioned below:  To find out the relationship between well disciplined environment and students’ behavior about switching to other university.  To analyze the influence of other university on the students switching for a better academic curriculum.  To show students switching to other university because of other university’s brand image.  To know the university ranking influencing students to switch to other university.  To find out better waiver facility influencing students to switch to other university.  To show better LAB facility and internet services motivate students to switch to other university.  To show scholarship and online lectures encourage students to switch to other university.  To know the influence of clean cafeteria and separate male & female common room on switching to other university.  To find out the influence of qualified faculty members and their longer consulting hours to switch to other university.  To show better teaching standards influencing to switch to other university. 46
  14. 14. 1.7 MethodologyWe followed some methodology to make this report. Our following steps are given below---1.7 (a) Type of Research:There are three types of marketing research: Exploratory, Descriptive and Casual research.Among these three types, we followed the casual research because we analyzed hypothesisto test the cause and effect relationship of switching to other universities.1.7 (b) Sample types:Our sample type was non-probability because the list of sample was not known to us.1.7(c) Sampling Unit:The actual university students were the sample unit and we surveyed them to collect theprimary data.1.7 (d) Sampling FrameMainly the students were the part of our sampling frame.1.7 (e) Sampling SizeSample size for our report is 30 because it indicates the standard size for a survey report.1.7 (f) Sampling instrumentThe report has made by random selection and the instrument for collecting information wasquestionnaire. We choose it as a flexible instrument for survey.1.7 (g) Research Approach:Among three research approaches, we followed survey approach to collect the primary data.1.7 (h) Contact Method:To collect information, among the three contact methods, we followed the personal method. 46
  15. 15. 1.8 Sources of Data:There are two sources from where we collected our necessary data for the report. These are—  Primary Data  Secondary Data1.8 (a) Primary Sources:Primary data has been collected from students of Eastern University and other universitystudents by using survey research.1.8 (b) Secondary Sources:Secondary data has been collected from various websites, and books.1.8 (c) Data Analysis:For this report SPSS version 10 was being used as the statistical data analysis tool as it offersgreater flexibility in data analysis and visualization. 46
  16. 16. 2.0 Analysis 2.1 Demographic Data Frequencies Statistics Marital Gender of the Age of the Status of the respondent respondent respondent N Valid 30 30 30 Missing 0 0 0 Mean 1.3667 1.8333 1.1667 Median 1.0000 2.0000 1.0000 Std. Deviation .4901 .6477 .3790Analysis:From this table it is seen that majority up to 65% the respondents are male and about 37%are female. And the majorities up to 86.7% the respondents are of age between 21-24, about30% of the respondents are of age between 17-20 and about 14.5% of the respondents are ofage between 25-28. Up to 83.3% the respondents are single and often 18% of therespondents are married. 2.1 (a) Gender of the respondent Cumulative Frequency Percent Valid Percent Percent Valid Male 19 63.3 63.3 63.3 Female 11 36.7 36.7 100.0 Total 30 100.0 100.0 46
  17. 17. Gender of the respondent 70 60 50 40 30 20 Percent 10 0 Male Female Gender of the respondentAnalysis:From this bar chart it is seen that majority up to 65% the respondents are male and about37% are female. 2.1 (b) Age of the respondent Cumulative Frequency Percent Valid Percent Percent Valid 17-20 9 30.0 30.0 30.0 21-24 17 56.7 56.7 86.7 25-28 4 13.3 13.3 100.0 Total 30 100.0 100.0 Age of the respondent 60 50 40 30 20 10 Percent 0 17-20 21-24 25-28 Age of the respondent 46
  18. 18. Analysis:From this bar chart it is seen that majority up to 86.7% the respondents are of age between21-24, about 30% of the respondents are of age between 17-20 and about 14.5% of therespondents are of age between 25-28. 2.1 (c) Marital Status of the respondent Cumulative Frequency Percent Valid Percent Percent Valid Single 25 83.3 83.3 83.3 Married 5 16.7 16.7 100.0 Total 30 100.0 100.0 Marital Status of the respondent 100 80 60 40 20 Percent 0 Single Married Marital Status of the respondentAnalysis:From this bar chart it is seen that majority up to 83.3% the respondents are single and often18% of the respondents are married. 46
  19. 19. 2.2 Psychographics Data 2.2 (a) Well disciplined environment influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Strongly Disagree 6 20.0 20.0 20.0 Disagree 6 20.0 20.0 40.0 Neutral 7 23.3 23.3 63.3 Agree 9 30.0 30.0 93.3 Strongly Agree 2 6.7 6.7 100.0 Total 30 100.0 100.0 Well disciplined environment influences to switch other universities Strongly Agree 6.7% Strongly Disagree 20.0% Agree 30.0% Disagree 20.0% Neutral 23.3%Analysis:From this pie chart it is seen that majority up to 30% the respondents are agree and about6.7% strongly agree that well disciplined environment influences to switch to otheruniversities, however 23.3% people have neutral opinion and 20 % respondents bothstrongly disagree and disagree with the statement. So we can say that well disciplinedenvironment does influence students to switch. 46
  20. 20. 2.2 (b) Better secured environment influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 10 33.3 33.3 33.3 Neutral 6 20.0 20.0 53.3 Agree 12 40.0 40.0 93.3 Strongly Agree 2 6.7 6.7 100.0 Total 30 100.0 100.0 Better secured environment influences to switch other universities Strongly Agree 6.7% Disagree 33.3% Agree 40.0% Neutral 20.0%Analysis:From this pie chart it is seen that majority up to 40% the respondents are agree and about6.7% strongly agree that better secured environment influences to switch to otheruniversities, however 20% people have neutral opinion and 33.3% respondents disagree withthe statement. So we can say that better secured environment does influence students toswitch. 2.2 (c) Better academic curriculum influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 3 10.0 10.0 10.0 Neutral 9 30.0 30.0 40.0 Agree 14 46.7 46.7 86.7 Strongly Agree 4 13.3 13.3 100.0 Total 30 100.0 100.0 46
  21. 21. Better academic curriculum influences to switch other universities Strongly Agree Disagree 13.3% 10.0% Neutral 30.0% Agree 46.7%Analysis:From this pie chart it is seen that majority up to 46.7% the respondents are agree and about13.3% strongly agree that better academic curriculum influences to switch to otheruniversities, however 30% people have neutral opinion and 10% respondents disagree withthe statement. So we can say that better academic curriculum does influence students toswitch. 2.2 (d) University ranking influences to switch others Cumulative Frequency Percent Valid Percent Percent Valid Strongly Disagree 3 10.0 10.0 10.0 Disagree 4 13.3 13.3 23.3 Neutral 9 30.0 30.0 53.3 Agree 8 26.7 26.7 80.0 Strongly Agree 6 20.0 20.0 100.0 Total 30 100.0 100.0 University ranking influences to switch others Strongly Disagree Strongly Agree 10.0% 20.0% Disagree 13.3% Agree 26.7% Neutral 30.0% 46
  22. 22. Analysis:From this pie chart it is seen that majority up to 26.7% the respondents are agree and about20% strongly agree that university ranking influences to switch to other universities,however 30% people have neutral opinion, 13.3% respondents disagree and 10%respondents strongly disagree with the statement. So we can say that university ranking doesinfluence students to switch. 2.2(e) Convenient location influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 3 10.0 10.0 10.0 Neutral 4 13.3 13.3 23.3 Agree 16 53.3 53.3 76.7 Strongly Agree 7 23.3 23.3 100.0 Total 30 100.0 100.0 Convenient location influences to switch other universities Strongly Agree 23.3% Disagree 10.0% Neutral 13.3% Agree 53.3%Analysis:From this pie chart it is seen that majority up to 53% the respondents are agree and about23.3% strongly agree that convenient location influences to switch to other universities, 46
  23. 23. however 13.3% people have neutral opinion and 10% respondents disagree with thestatement. So we can say that convenient location does influence students to switch. 2.2(f) Universities brand image influences to switch other Cumulative Frequency Percent Valid Percent Percent Valid Disagree 2 6.7 6.7 6.7 Neutral 4 13.3 13.3 20.0 Agree 18 60.0 60.0 80.0 Strongly Agree 6 20.0 20.0 100.0 Total 30 100.0 100.0 Universities brand image influences to switch others Strongly Agree 20.0% Disagree 6.7% Neutral 13.3% Agree 60.0%Analysis:From this pie chart it is seen that majority up to 60% the respondents are agree and about20% strongly agree that university’s brand image influences to switch to other universities,however 13.3% people have neutral opinion and 6.7% respondents disagree with thestatement. So we can say that university’s brand image does influence students to switch. 2.2(g) Friends studying influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 6 20.0 20.0 20.0 Neutral 14 46.7 46.7 66.7 Agree 9 30.0 30.0 96.7 Strongly Agree 1 3.3 3.3 100.0 Total 30 100.0 100.0 46
  24. 24. Friends studying influences to switch other universities Strongly Agree 3.3% Disagree Agree 20.0% 30.0% Neutral 46.7%Analysis:From this pie chart it is seen that majority up to 46.7% the respondents have neutral opinionand about 30% agree that friends influences to switch to other universities, however 20%people have disagree and 3.3% respondents strongly agree with the statement. So we can saythat friends both influence and don’t influence students to switch. 2.2(h) Offering well subject which influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 4 13.3 13.3 13.3 Neutral 11 36.7 36.7 50.0 Agree 15 50.0 50.0 100.0 Total 30 100.0 100.0 Offering well subject which influences to switch other universities Disagree 13.3% Agree Neutral 50.0% 36.7% 46
  25. 25. Analysis:From this pie chart it is seen that majority up to 50% the respondents are agree and about13.3% disagree that offering well subjects influences to switch to other universities, however36.7% people have neutral opinion with the statement. So we can say that offering wellsubjects does influence students to switch. 2.2(i) Better job opportunities influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 1 3.3 3.3 3.3 Neutral 8 26.7 26.7 30.0 Agree 21 70.0 70.0 100.0 Total 30 100.0 100.0 Better job opportunities influences to switch other universities Disagree 3.3% Neutral 26.7% Agree 70.0%Analysis:From this pie chart it is seen that majority up to 70% the respondents agree and about 3.3%disagree that better job opportunities influences to switch to other universities; however 46
  26. 26. 26.7% people have neutral opinion with the statement. So we can say that better jobopportunities do influence students to switch. 2.2(j) Better waiver influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 1 3.3 3.3 3.3 Neutral 13 43.3 43.3 46.7 Agree 10 33.3 33.3 80.0 Strongly Agree 6 20.0 20.0 100.0 Total 30 100.0 100.0 Better waiver influences to switch other universities Disagree Strongly Agree 3.3% 20.0% Neutral 43.3% Agree 33.3%Analysis:From this pie chart it is seen that majority up to 43.3% the respondents have neutral opinionand about 33.3% agree that better waiver influences to switch to other universities, however3.3% people have disagree and 20% respondents strongly agree with the statement. So wecan say that better waiver both does and doesn’t influence students to switch. 2.2(k) Offering scholarship influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 3 10.0 10.0 10.0 Neutral 10 33.3 33.3 43.3 Agree 14 46.7 46.7 90.0 46 Strongly Agree 3 10.0 10.0 100.0 Total 30 100.0 100.0
  27. 27. Offering scholarship influences to switch other universities Strongly Agree Disagree 10.0% 10.0% Neutral 33.3% Agree 46.7%Analysis:From this pie chart it is seen that majority up to 46.7% the respondents agree and about 10%strongly agree that offering scholarship influences to switch to other universities, however33.3% people have neutral opinion and 10% respondents disagree with the statement. So wecan say that offering scholarship does influence students to switch. 2.2(l) Qualified faculty members influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 4 13.3 13.3 13.3 Neutral 5 16.7 16.7 30.0 Agree 11 36.7 36.7 66.7 Strongly Agree 10 33.3 33.3 100.0 Total 30 100.0 100.0 Qualified faculty members influences to switch other universities Strongly Agree 33.3% Disagree 13.3% Neutral 16.7% 46 Agree 36.7%
  28. 28. Analysis:From this pie chart it is seen that majority up to 36.7% the respondents agree and about33.3% strongly agree that qualified faculty members influences to switch to otheruniversities, however 16.7% people have neutral opinion and 13.3% respondents disagreewith the statement. So we can say that qualified faculty members do influence students toswitch. 2.2(m) Online lectures influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 10 33.3 33.3 33.3 Neutral 16 53.3 53.3 86.7 Agree 3 10.0 10.0 96.7 Strongly Agree 1 3.3 3.3 100.0 Total 30 100.0 100.0 Online lectures influences to switch other universities Strongly Agree 3.3% Agree 10.0% Disagree 33.3% Neutral 53.3%Analysis: 46
  29. 29. From this pie chart it is seen that majority up to 53.3% the respondents have neutral opinionand about 33.3% disagree that online lectures influences to switch to other universities,however 10% people agree and 3.3% respondents strongly agree with the statement. So wecan say that online lectures don’t really influence students to switch. 2.2(n) Hostel facilities influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 5 16.7 16.7 16.7 Neutral 8 26.7 26.7 43.3 Agree 13 43.3 43.3 86.7 Strongly Agree 4 13.3 13.3 100.0 Total 30 100.0 100.0 Hostel facilities influences to switch other universities Strongly Agree Disagree 13.3% 16.7% Neutral 26.7% Agree 43.3%Analysis:From this pie chart it is seen that majority up to 43.3% the respondents agree and about13.3% strongly agree that hostel facilities influences to switch to other universities, however26.7% people have neutral opinion and 16.7% respondents disagree with the statement. Sowe can say that hostel facilities do influence students to switch. 2.2(o) Non profit loan influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 6 20.0 20.0 20.0 Neutral 46 14 46.7 46.7 66.7 Agree 10 33.3 33.3 100.0 Total 30 100.0 100.0
  30. 30. Non profit loan influences to switch other universities Agree 33.3% Disagree 20.0% Neutral 46.7%Analysis:From this pie chart it is seen that majority up to 46.7% the respondents have neutral opinionand about 33.3% agree that non-profit loan influences to switch to other universities,however 20% respondents disagree with the statement. So we can say that non-profit loandoes influence students to switch. 2.2(p) Clean cafeteria influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 8 26.7 26.7 26.7 Neutral 12 40.0 40.0 66.7 Agree 8 26.7 26.7 93.3 Strongly Agree 2 6.7 6.7 100.0 Total 30 100.0 100.0 Clean cafeteria influences to switch other universities Strongly Agree 6.7% Agree 26.7% Disagree 26.7% 46 Neutral 40.0%
  31. 31. Analysis:From this pie chart it is seen that majority up to 40% the respondents have neutral opinionand about 6.7% strongly agree that clean cafeteria influences to switch to other universities,however 26.7% respondents both disagree and strongly agree with the statement. So we cansay that clean cafeteria does influence students to switch. 2.2(q) Separate common room influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 7 23.3 23.3 23.3 Neutral 6 20.0 20.0 43.3 Agree 14 46.7 46.7 90.0 Strongly Agree 3 10.0 10.0 100.0 Total 30 100.0 100.0 Separate common room influences to switch other universities Strongly Agree 10.0% Disagree 23.3% Neutral Agree 20.0% 46.7%Analysis: 46
  32. 32. From this pie chart it is seen that majority up to 46.7% the respondents agree and about 10%strongly agree that separate common rooms influences to switch to other universities,however 20% people have neutral opinion and 23.3% respondents disagree with thestatement. So we can say that separate common rooms do influence students to switch. 2.2(r) Better LAB facilities influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 2 6.7 6.7 6.7 Neutral 4 13.3 13.3 20.0 Agree 17 56.7 56.7 76.7 Strongly Agree 7 23.3 23.3 100.0 Total 30 100.0 100.0 Better LAB facilities influences to switch other universities Strongly Agree 23.3% Disagree 6.7% Neutral 13.3% Agree 56.7%Analysis:From this pie chart it is seen that majority up to 56.7% the respondents agree and about23.3% strongly agree that better LAB facilities influence to switch to other universities,however 13.3% people have neutral opinion and 6.7% respondents disagree with thestatement. So we can say that better LAB facilities do influence students to switch. 2.2(s) Better internent influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 1 3.3 3.3 3.3 Neutral 1 3.3 3.3 6.7 Agree 18 60.0 60.0 66.7 46 Strongly Agree 10 33.3 33.3 100.0 Total 30 100.0 100.0
  33. 33. Better internent influences to switch other universities Strongly Agree Disagree 33.3% 3.3% Neutral 3.3% Agree 60.0%Analysis:From this pie chart it is seen that majority up to 60% the respondents are agree and about33.3% strongly agree that better internet influences to switch to other universities, howeverboth 3.3% people have neutral opinion and also disagree with the statement. So we can saythat better internet does influence students to switch. 2.2(t) Longer consulting hours influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 7 23.3 23.3 23.3 Neutral 14 46.7 46.7 70.0 Agree 8 26.7 26.7 96.7 Strongly Agree 1 3.3 3.3 100.0 Total 30 100.0 100.0 Longer consulting hours influences to switch other universities Strongly Agree 3.3% Agree 26.7% Disagree 23.3% 46 Neutral 46.7%
  34. 34. Analysis:From this pie chart it is seen that majority up to 46.7% the respondents have neutral opinionand about 26.7% agree that longer consulting hours influences to switch to other universities,however 23.3% people disagree and only 3.3% respondents strongly agree with thestatement. So we can say that longer consulting hours do influence students to switch. 2.2(u) Strong students club influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Disagree 8 26.7 26.7 26.7 Neutral 14 46.7 46.7 73.3 Agree 7 23.3 23.3 96.7 Strongly Agree 1 3.3 3.3 100.0 Total 30 100.0 100.0 Strong students club influences to switch other universities Strongly Agree 3.3% Agree 23.3% Disagree 26.7% Neutral 46.7%Analysis:From this pie chart it is seen that majority up to 46.7% the respondents have neutral opinionand about 23.3% agree that strong students’ club influences to switch to other universities, 46
  35. 35. however 26.7% people disagree and only 3.3% respondents strongly agree with thestatement. So we can say that strong students’ club both does and does not influence studentsto switch. 2.2(v) Friendly teachers behavior influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Neutral 19 63.3 63.3 63.3 Agree 11 36.7 36.7 100.0 Total 30 100.0 100.0 Friendly teachers behavior influences to switch other universities Agree 36.7% Neutral 63.3%Analysis:From this pie chart it is seen that majority up to 63.3% the respondents have neutral opinionand about 36.7% agree that friendly teacher’s behavior influences to switch to otheruniversities. So we can say that teachers’ behavior doesn’t really influence students toswitch. 2.2(w) Better teaching standards influences to switch other universities Cumulative Frequency Percent Valid Percent Percent Valid Neutral 9 30.0 30.0 30.0 Agree 14 46.7 46.7 76.7 Strongly Agree 7 23.3 23.3 100.0 46 Total 30 100.0 100.0
  36. 36. Better teaching standards influences to switch other universities Strongly Agree Neutral 23.3% 30.0% Agree 46.7%Analysis:From this pie chart it is seen that majority up to 46.7% the respondents agree and about23.3% strongly agree that better teaching standards influences to switch to other universities,however 30% people have neutral with the statement. So we can say that better teachingstandards do influence students to switch. 2.3 Cross tabs 2.3(a) Convenient location influences to switch other universities * Gender of the respondent Crosstabulation Count Gender of the respondent Male Female Total Convenient location Disagree 3 3 influences to switch Neutral 3 1 4 other universities Agree 9 7 16 Strongly Agree 4 3 7 Total 19 11 30 46
  37. 37. Analysis:From above cross tabulation table, it is show that male respondent think that sometimesconvenient location influences to them to switch to other universities but sometimes are not.Where female student think that convenient location more influence to them to switch toother universities. 2.3(b) Separate common room influences to switch other universities * Gender of the respondent Crosstabulation Count Gender of the respondent Male Female Total Separate common room Disagree 3 4 7 influences to switch Neutral 4 2 6 other universities Agree 9 5 14 Strongly Agree 3 3 Total 19 11 30Analysis:From above cross tabulation table, it is show that both gender respondent think thatsometimes separate common room influences to them to switch other universities andsometimes they does not influences to switch to other universities on this statement. 2.3 (c) Universities brand image influences to switch other * Age of the respondent Crosstabulation Count Age of the respondent 17-20 21-24 25-28 Total Universities brand Disagree 1 1 2 image influences Neutral 1 1 2 4 to switch other Agree 5 11 2 18 Strongly Agree 2 4 6 Total 9 17 4 30 46
  38. 38. Analysis:From above cross tabulation table, it is show that all of the age respondents think thatuniversity brand image influences to them to switch other universities. Basically 21-24 agerespondent more agree in this statement. 2.3 (d) Better secured environment influences to switch other universities * Age of the respondent Crosstabulation Count Age of the respondent 17-20 21-24 25-28 Total Better secured Disagree 2 5 3 10 environment influences to Neutral 3 3 6 switch other universities Agree 4 8 12 Strongly Agree 1 1 2 Total 9 17 4 30Analysis:From above it is show that all of the age respondents think that better secured environmentsometimes influences to them to switch other universities and sometimes does not influenceto them to switch other universities. 2.3 (e) Better secured environment influences to switch other universities * Marital Status of the respondent Crosstabulation Count Marital Status of the respondent Single Married Total Better secured Disagree 7 3 10 environment influences to Neutral 5 1 6 switch other universities Agree 12 12 Strongly Agree 1 1 2 Total 25 5 30 46
  39. 39. Analysis:From above it is show that single respondent think that better secured environmentinfluences to switch to other universities. Where married respondent think that securedenvironment does not influences to switch other universities. 3.0 FindingsAfter analyzing the response of the respondents were found the following from the study: 1. Majority of the people think well disciplined environment influences to switch to other universities, 2. Most of the respondents agree that better secured environment influences to switch to other universities, 3. Majority of the respondents think that better academic curriculum influences to switch to other universities, 4. Majority of the respondents have neutral opinion that university ranking does influence students to switch to other universities, 5. Majority of the respondents agree that convenient location influences to switch to other universities, and only a few disagree with the statement. 6. Most of the respondents believe that university’s brand image influences to switch to other universities, 7. Majority of the respondents have neutral opinion that friends influences to switch to other universities, and only a few disagree to the statement 8. Half of the respondents agree that offering well subjects influences to switch to other universities, 9. Almost all of the respondents agree that better job opportunities influences to switch to other universities, 10. Less than half of the respondents have neutral opinion that better waiver influences to switch to other universities, 11. Almost half of the respondents agree that offering scholarship influences to switch to other universities 46
  40. 40. 12. Less than half of the respondents agree that hostel facilities influences to switch to other universities, and the rest of the respondents agree to the statement.13. Almost half of the respondents have neutral opinion that non-profit loan influences to switch to other universities,14. Around half of the respondents agree that separate common rooms influences to switch to other universities,15. More than half of the respondents agree that better LAB facilities influence to switch to other universities,16. Majority of the respondents agree that better internet influences to switch to other universities,17. Almost half of the respondents have neutral opinion that longer consulting hours influences to switch to other universities,18. More than half of the respondents have neutral opinion that friendly teachers behavior influences to switch to other universities,19. Almost half of the respondents agree that better teaching standards influences to switch to other universities. 46
  41. 41. 4.0 RecommendationThere is some recommendation for students and universities which could be helpful for theboth groups. These are given below---4.1 Recommendation for Students: 1. The students should justify university academic curriculum before switching other university. 2. They should find out accurate university ranking and brand image. 3. They should justify offered university scholarship and nonprofit loan. 4. Students should consider other university tuition fee before switching. 5. They should properly justify other university online lecture system before switching.4.2 Recommendation for University: 1. The university faculty should focus on making their environment well disciplined. 2. The university faculty should focus on bettering their academic curriculum. 3. The university faculty should focus on having a convenient location for their campuses. 4. The university faculty should focus on providing better job opportunities. 46
  42. 42. 5. The university faculty should offer scholarship for the students. 6. The university faculty should provide separate common rooms for the students. 7. The university faculty should focus on providing better LAB facilities. 8. The university faculty should focus on improving teaching standards. 5.0 ConclusionPrivate universities are universities not operated by governments, although many receivepublic subsidies, especially in the form of tax breaks and public student loans and grants.Depending on their location, private universities may be subject to government regulation.Many private universities in the country use names and qualifications which do not exist toprocess their accreditation to operate their schools. This has resulted in unqualified personslecturing in some of the private universities in the country. Some have only first degrees andpart qualifications of some professional institutions. The private university faculties shouldfocus on improving their academic situations as well as environmental situation to attractmore students to study in their university. The management has a huge role in accomplishingthese goals so the management of the private universities should be well organized. 46
  43. 43. 6.0 Reference….LE Alden, JS Wiggins… - Journal of Students behavior towards switchinguniversities (IIP …, 1990 - Taylor & Francis)….D. Roderick Kiewiet, Mathew Daniel McCubbins - Business - 286 pages - 1991….LM Horowitz, SE Rosenberg, BA Baer, G. Ureño, & VS Villaseñor, in Inventory ofStudent behavior Problems -1988)….M Barkham, GE Hardy… - British Journal of university students, 1996 - WileyOnline Library….PA Pilkonis, Y Kim, JM Proietti… - Journal of Students Personality …, 1996 -Guilford Press….S Vanheule, M Desmet… - Psychological assessment of students, 2006 -psycnet.apa.org-abstract 1.….Y Kim, PA Pilkonis… - Journal of students personality …, 1997 - Taylor & Francis….RW Hill, MC Zrull… - Journal of Students Personality …, 1997 - Taylor & Francis(IAS-R; Wiggins, 1979; 1982; Wiggins, Trapnell, & Phillips, 1988)….S Paivio… - Psychotherapy Research of students, 1998 - Taylor & Francis 46
  44. 44. ....Elsevier,Horowitz, Rosenberg, Baer, Ureno Villasenor, appraisal of performance,1988)….A Clifton, E Turkheimer… - Psychological Assessment of Students behaviortowards changing universities, 2005 - psycnet.apa.org….M Cloitre, R Miranda, KC Stovall-McClough… - Behavior Therapy of students,2005 – Elsevier (IIP;Cantanzaro Mearns, 1990)….CF Telch… - International Journal of factors influencing students to switchuniversities, 1994 - Wiley Online Library Abstract. (N = 107)…..LH Epstein, MD Myers, K Anderson – Students behavior research, 1996 -ukpmc.ac.uk….J Hughes… - Clinical Abstract The original publication of factors influencing toswitch universities(IIP)- 2005….NB Hansen, V Umphress… - Journal of university switching Problems (IIP) …,1998 - jpa.sagepub.com….JA Sirey, ML Bruce, GS Alexopoulos… - American Journal of job opportunityinfluencing students …, 2001 -….C Foltz, JQ Morse… - Journal of environmental factors influencing to switchuniversities, 1999 - Wiley Online Library….JS Wiggins, N Phillips… - Journal of academic curriculum…, 1989 -psycnet.apa.org…..Foale, Tony (2006). Better environment of the university . Tony Foale Designs.pp. 4–1.……..Setright, L.J.K. (1979). The book of students behavior towards switchinguniversities. pp. 8–18. 46
  45. 45. ……Falco, Charles M.; Guggenheim Museum Staff (1998). “The journal of factorsinfluencing to switch universities".……..Vance, Bill (24 April 2009). “The journal of teaching standards of universities".Canadian Driver.……Walker, Mick (2006). The journal of students behavior. JHU Press..…De Cet, Mirco (2002). The illustrated directory of universities. Campus PublishingCompany. p. 128.…..Cossalter, Vittore (2006). Educarion Dynamics. Lulu. ISBN 978-1-4303-0861-4.…..Walker, Mick (1999). The Factors influencing to switch universities RedlineBooks. p. 61..….OMalley Greenburg, Zack (13 August 2007). "Worlds most switchinguniverisites". Forbes. Retrieved 28 January 2010.……Ed Youngblood. "Students switching more universities” . The History ofswitching universities. Retrieved 29 June 2007.…..Bob Tomlins (September 1997). "Students behavior towards switchinguniversities" (PDF). The Book of students behavior... Retrieved 30 June 2007. 46
  46. 46. ……Duglin Kennedy, Shirley (2005). The guide to switching universities Indy TechPublishing. p. 75. …..Stermer, Bill (2006). Factors influencing to switch universites . CampusPublishing Company. p. 16.…..Seeley, Alan (2004). The factors influencing to switch universities . CampusPublishing Company. pp. 18–19..….Stermer, Bill (2006). Switching Universities MotorBooks/MBI PublishingCompany. p. 10.….Duglin Kennedy, Shirley (2005). The influencing factors of switching universities.Indy Tech Publishing. p. 71.. 7.0 Appendices:7.1 Questionnaires:This is an academic exercise performed to collect data for a marketing report for the subjectPrinciples of Marketing (MKT-240).The survey is performed to find out the “Factorsinfluencing to switch to other universities”.________________________________________________________________________ 46
  47. 47. Gender: Male Female Age: 17-20 21-24 25-28Marital Status: Single Married[Note: 1 = Strongly Disagree; 2 = Disagree; 3 = Neutral; 4 = Agree; 5 = Strongly Agree]No. Reasons 1 2 3 4 51 The environment of other universities is well disciplined.2 The environment of other universities is better secured.3 Academic curriculum of other universities is better.4 The ranking of other universities are higher.5 The locations of other universities are more convenient.6 Other universities have a brand image.7 Have friends studying at other universities.8 Other universities are well-known for the subject you want to pursue.9 Other universities provide better job opportunities.10 Other universities have better waiver program.11 Other universities provide/offer scholarship.12 The faculty members of other universities are well qualified.13 Other universities provide online lectures.14 Other universities provide hostel facilities.15 Other universities have special (non-profit loan) program for students with financial problems.16 The cafeteria of other universities is very clean and hygienic.18 Other universities have separate male and female common rooms.19 Other universities have good LAB facilities.20 Other universities provide better internet services.21 Other universities provide longer consulting hours. 46
  48. 48. 22 Other universities have strong extra curriculum student clubs.23 The teachers of other universities are friendly.24 The teaching standards of other universities are higher. 46

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