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Sustainability (nexum AG)

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Sustainability (nexum AG)

Sustainability (nexum AG)

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  • 1. nexum AG is a consultancy and agency for digital media. Sustainability Andreas Wegeleben, Head of Marketing Services, nexum AG Cologne, 10.05.2010
  • 2. 2 nexum AG nexum (lat.) = [p.pr.] connected nexum AG is a consultancy and agency for digital media. We enable our clients to attain their business goals through optimal user experience and the creative use of cutting-edge technologies. Formation: Created through merging PIRONET NDH AG‘s business division “Consulting & Creative Services” (established in 2005) and NEXUM GmbH, Hürth (established in 1996) Corporate name: Registered as nexum AG (public limited company) since 2007 Stockholder: Owned 100 % by PIRONET NDH AG Staff: approx. 90 (January 2010) Branches: Cologne (Headquaters), Jena, London Board of Directors: Dr. Michael Klinkers, Georg Kühl, Stephan Ritter Turnover: approx. 9 Mio. Euro (2009)
  • 3. 3 nexum AG Part of PIRONET NDH Group
  • 4. 4 nexum AG Our Approach – Your Solution Strategy Utility Objectives Usability + KPIs Business User Experience Brand Joy of Use Your Solution Technology Platform Front-end Standards
  • 5. 5 nexum AG Solutions Real-time Range Optimisation Multivariate Testing Personalization (SEO/SEM) Recommendation Management Digital Brand Conversion Optimisation Management Online- Personalised Newsletter E-Commerce Shop Optimisation Marketing Social Media Webcontrolling Rich Product Information nexum AG Relaunches Open Content User Experience Lead Agency Management Websites Source Intranet 2.0 Rich Internet Rich Media Content Services Applications Knowledge Management
  • 6. 6 nexum AG Services Consulting & Design Development Concept Design Strategic Consulting: User- Layout and Design System Analysis and -Selection Experience Interaction Design Technical Design Process Modelling and Consulting Flash Design Graphical User Interface Design Requirements Analysis and -Management Storyboards und Online-Campaigns Application Development for Web- and E-Commerce Information Architecture and Styleguides Interaction Design CMS and PIM System Integration Functional Design
  • 7. 7 nexum AG Services Editorial Services Marketing Services Project Management Copy-Editing, Proof-Reading, Marketing-Consulting Project Planning and -Governance Text-Creation Corporate Design Development Project Management Consulting Content-Conceptualisation and -Research Campaign Creation and Project Controlling -Management Content Migration and Process - Quality Assurance, Documentation Consulting Online-Marketing incl. and Reporting Search-Engine Marketing Live Online-Coverage and User Ongoing Website Servicing by Support Media & PR Client-Dedicated Teams Image Editing and Creation
  • 8. 8 nexum AG Selected References Retail Industry & Service Companies Brands Sports FIFA
  • 9. 9 Topics: Basics & Positioning Best Practice
  • 10. 10 Basic sustainable marketing principles „Be authentic in your communications: do not exaggerate or over-promise and make sure you can verify all points made.” Sustainable Insight (KPMG 2009)
  • 11. 11 A corporate project! Internal Communication Vision Credibility Market Sustainability Report Health Food Guidelines online Education Customer Employees Work Life Balance eLearning Web 2.0 Communication Social Community Online-Communication CMS Green Washing Family Social Engagement Sustainability Communication Corporate Processes Procurement Recycling Sustainability Analysis Environment Retail Green IT Paperless Office Sustainable Products Waste Separation Fair Trade Travel Climate Change Processes Regional Aspects Data Center Master Data Carbon footprint Flights Syndication Sustainability Report Car pool Goals Measurability Criteria Definition Transparency Investments
  • 12. 12 An integrated concept! Market Marketing Communication Supplier Employees and Ressource efficiency Sustainable products social community and climate protection and Services Further Training & Education Employees
  • 13. 13 The Importance of Sustainability
  • 14. 14 Sustainability requirements
  • 15. 15 Sustainability as a corporate goal  Sustainability has become a CENTRAL aspect in all business areas.  Sustainable activities mean advantages in competition.  Enterprises are forced to develop strategies for a sustainable development AND to communicate these strategic principles.  Sustainability has to be communicated – to ALL target groups and stakeholders.  Customers, markets and public have increasing REQUIREMENTS.
  • 16. 16 Communicate! And be aware of your target groups  Social Media networks have become extremely important.  Customers can be influenced and manipulated in an easy way.  Social Media: Public is everywhere
  • 17. 17 Best Practice Coop Switzerland
  • 18. „Homepage“ Sustainability Videosource: http://www.coop.ch/pb/site/nachhaltigkeit/node/64421152/Lde/index.html
  • 19. Coop Website: Sustainability
  • 20. Coop Website: Profile
  • 21. Coop Website: Customer Involvement
  • 22. Coop Website: Campaign „Wild flowers“
  • 23. Coop Website: Customer Involvement – Online Game
  • 24. Coop Website: Sustainability Report
  • 25. 26 Best Practice Coop Switzerland …offline as well…
  • 26. 27 The Frutigen Tropenhaus
  • 27. 28 Thank You. Andreas Wegeleben, Head of Marketing Services andreas.wegeleben@nexum.de Phone. +49 221 56 939 2410 nexum AG Maarweg 149 – 161, 50825 Cologne