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Best practice, Reply_Emanuela Spreafico, TamTamy: collaboration in action

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  • 1. Emanuela Spreafico Enterprise 2.0 NextValue " TamTamy: collaboration in action "
  • 2. Reply
    • Founded in 1996 to achieve excellence within the internet consulting market, by a group of Italian IT Executives, Reply is today a leading IT Services Company with a distinctive set of specialized services that covers the areas of: Consulting, System Integration, Service Management (Application & Operation Business Process Outsourcing
    • Reply offering is based on new communication channels and digital media
    • Impressive track record: from €18.6m in 1999 to €277m sales in 2007, with a CAGR of 40.1%
    • Constant two digit Ebit margin 1
    • More than 2,270 2 employees distributed on a network of specialized companies focused on specific lines of offer
    • Large customers , with a very high customer retention
    • Operations in Italy, Germany and UK
    1. Except for 2003 2. As at December 31 2007 Source: Company Data Reply aims at building an European network of high specialized “boutiques” in the ICT services market ITALY UK GERMANY
  • 3. Reply Internal Evolution Issues Knowledge Management System (2004) Enterprise 2.0 Services (2007) Structured navigation (Taxonomy) Write/access administrative-based permissions Documents and versions management Team support during project phases Low interaction High administrative presence Few sharing tools Ideas and propositions stifled by structure Plane navigation through tags and statistics (Folksonomy) No permission levels All type of content management Emergent collaboration
  • 4. Intentions 1) Provide a Connection to a less structured and more dynamic enterprise knowledge. 2) Support the birth of two-ways Communication channels, regardless of hierarchical levels. 3) Help spontaneous creation both Community and teams based on specific competences. 4) Improve Collaboration and Knowledge Sharing on relevant arguments for the enterprise. 5)Submit to the Top Management a new way of Consideration of the company atmosphere and of the identification of company talents.
  • 5. TamTamy TamTamy is a platform fully based on the Web 2.0 models , with sharing capabilities of information but specifically targeted to business environment and requirements. Sharing Organizing Profiling Managing Informing
  • 6. TamTamy Social Framework Sharing Collective Intelligence File/Widget/Link Sharing Wiki Forum Instant Messaging Tagging Rating User-centric Personal Pages Widget RSS OpenAPI History Informing Personal Profile Personal Space Blog Profiling Ranking Highlights Organizing Administration Reporting Appearance Multi-Networking Managing Business-Oriented Enabling methodology
  • 7. Benefits and Results
  • 8. Approach
      • Top Management (commitment and empowerment mechanisms in order to give reliability to the initiative)
      • Reply Services needed:
        • an opensource platform, designed on Reply needs;
        • a development with a perpetual beta approach.
      • Users :
        • Administrators : they can access to the administrative and community management tools with full permissions.
        • Key Users : they populate the platform, provide feedback and moderate the contents as supervisors and evangelists.
        • Normal Users : all the other users involved.
    1) Initiative started with a top-down approach. 3) grew with a bottom-up approach. 2) Platform was built internally
  • 9. TamTamy Evolution
  • 10. Critical Factors
  • 11. Lesson learned
    • Do not substitute DM but enforce knowledge sharing among the enterprise.
    • Promote the use of new tools (e.g. Wiki for minute of meetings)
    • Allow the freely sharing of knowledge all over the enterprise: topic leaders and new interested concepts can emerge quickly (improving enterprise time-to-market).
    • Capture unstructured tacit knowledge as part of Enterprise Knowledge Management.
    • Do not worry about low level of contribution. Remember the 90-9-1 rule: the idea is that in any community, only 1% will contribute heavily, 9% will follow the 1% and contribute in-frequently, and the remaining 90% will consume content.  
  • 12. Contacts [email_address] www.tamtamy.com http://blog.tamtamy.com [email_address] www.reply.eu Thank you!