Three layers for a new paradigm:  EMC’s cloud computing   Milano, 2 Luglio 2009 <ul><ul><li>Bruno Melandri </li></ul></ul>...
 
 
 
 
EMC  Cloud  Architectural Components Consumer/DataCenter domain EMC-provided   domain Service provider domain Platform/App...
 
 
VCE initiative The Journey Has Started now virtualized datacenter virtualized desktops  efficiency all data center and des...
Building The Private Cloud your applications your information <ul><li>reliable  </li></ul><ul><li>secure </li></ul><ul><li...
Data Center  Virtualization Side  effects on management domain
Virtualized Data Center Journey Management Challenges Next Gen IT Management From Physical to Virtual to Cloud Active Disc...
RSA, The Security Division of EMC <ul><li>broad range of advanced information security technology </li></ul><ul><ul><li>ad...
November 2008  The Introduction of EMC Atmos <ul><li>EMC Atmos </li></ul><ul><ul><li>Petabyte scale </li></ul></ul><ul><ul...
EMC Atmos Success “ eBay and EMC have worked closely for more than a year to create a reliable, scalable cloud storage inf...
Atmos onLine Overview <ul><li>What is it? </li></ul><ul><ul><li>A global  service  for information storage and distributio...
AT&T  <ul><li>Largest telecom provider serving 97% of the world’s economy </li></ul><ul><li>Largest mobility network with ...
IaaS General Architecture Atmos onLine Storage Admin Atmos
The Decho Service Keep Track of Your Digital Life  – manage all your information across multiple devices and Web services ...
Decho Platform LEGAL NOTICE: This future indication of plans for products and services is preliminary, and is subject to c...
xCelerated Composition Platform Documentum xCP Model-driven Configuration Configurable  User Interface Role-based  Applica...
 
Building Virtual Information Management Cross–Organization Collaboration Federated Search Virtual Retention  Management Cr...
Enabling New Services via Content Mobility Cloud Storage Infrastructure Home/Office Mobile On The Move Partner/Friends New...
The digital lifestyle is upon us <ul><li>consumers want new services that support their digital lifestyle: </li></ul><ul><...
<ul><ul><li>Bruno Melandri </li></ul></ul><ul><ul><li>EMC Practice Manager EMEA  </li></ul></ul><ul><ul><li>Products and A...
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EMC - Bruno Melandri, Cloud Computing, Milano 2 luglio 2009

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Tre livelli per un nuovo paradigma: il cloud computing di EMC

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  • Transcript of "EMC - Bruno Melandri, Cloud Computing, Milano 2 luglio 2009"

    1. 1. Three layers for a new paradigm: EMC’s cloud computing Milano, 2 Luglio 2009 <ul><ul><li>Bruno Melandri </li></ul></ul><ul><ul><li>EMC Practice Manager EMEA </li></ul></ul><ul><ul><li>Products and Applied Technologies </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>Mobile: +39 335 7467496 </li></ul></ul><ul><ul><li>Email:   melandri_bruno@emc.com   </li></ul></ul>
    2. 6. EMC Cloud Architectural Components Consumer/DataCenter domain EMC-provided domain Service provider domain Platform/Applications “ as-a-Service” Infrastructure as a Service “ Utility Services” Atmos onLine Storage IaaS Infrastructure “ Utility Foundation” EMC Atmos Cloud Storage Software bundled with Bulk Hardware on premise storage cloud storage self-service backup and recovery service delivery management information security self-service: provisioning, billing, customer care * IP network personal information management other content delivery applications application support device support DC virtualization
    3. 9. VCE initiative The Journey Has Started now virtualized datacenter virtualized desktops efficiency all data center and desktop applications run in virtual machines automated IT infrastructure control key IT processes are dynamic and use trusted policies IT resource marketplace choice federated internal and external IT resources
    4. 10. Building The Private Cloud your applications your information <ul><li>reliable </li></ul><ul><li>secure </li></ul><ul><li>efficient </li></ul><ul><li>controlled </li></ul><ul><li>flexible </li></ul><ul><li>choices </li></ul>private cloud enterprise IT resources virtualized infrastructure enterprise infrastructure: servers – network -- storage provider infrastructure: servers – network -- storage virtual data center operating system cloud internetwork any device any where
    5. 11. Data Center Virtualization Side effects on management domain
    6. 12. Virtualized Data Center Journey Management Challenges Next Gen IT Management From Physical to Virtual to Cloud Active Discovery Passive Discovery Discovery Analytics Software Dependencies Application Dependencies Virtual-Physical Dependencies Comply Analyze Change Automate Discover Virt & Phys HW/OS Installed Software Application Components Configuration Details Host and App Usage App Infrastructure (Host, ESX, Guest OS) Virt-Phys Dependencies
    7. 13. RSA, The Security Division of EMC <ul><li>broad range of advanced information security technology </li></ul><ul><ul><li>adaptive authentication </li></ul></ul><ul><ul><li>encryption and key management </li></ul></ul><ul><ul><li>digital rights management </li></ul></ul><ul><ul><li>information contextual scanning (DLP) </li></ul></ul><ul><ul><li>auditing and assurance </li></ul></ul><ul><li>ecosystem embedding in a variety of existing products </li></ul><ul><ul><li>mobile devices, game consoles, consumer operating systems … </li></ul></ul><ul><li>respected consumer and industry security brand </li></ul>
    8. 14. November 2008 The Introduction of EMC Atmos <ul><li>EMC Atmos </li></ul><ul><ul><li>Petabyte scale </li></ul></ul><ul><ul><li>Geographically/globally distributed </li></ul></ul><ul><ul><li>Policy-based service level management </li></ul></ul><ul><ul><li>Operational efficiency at scale </li></ul></ul><ul><li>Infrastructure for internal clouds </li></ul><ul><ul><li>Enterprises with ‘bulk’ requirements </li></ul></ul><ul><li>Infrastructure for external clouds </li></ul><ul><ul><li>Web 2.0 and Internet providers </li></ul></ul><ul><ul><li>Service providers </li></ul></ul><ul><ul><li>Hosting providers </li></ul></ul>
    9. 15. EMC Atmos Success “ eBay and EMC have worked closely for more than a year to create a reliable, scalable cloud storage infrastructure that meets the demands of eBay’s expanding business” Mazen Rawashdeh VP Technology Operations eBay
    10. 16. Atmos onLine Overview <ul><li>What is it? </li></ul><ul><ul><li>A global service for information storage and distribution </li></ul></ul><ul><li>Target markets </li></ul><ul><ul><li>Enterprise, SMB, Consumer </li></ul></ul><ul><ul><li>Back-end for EMC Apps </li></ul></ul><ul><ul><li>EMC partners (e.g. Telco) </li></ul></ul><ul><li>Value proposition </li></ul><ul><ul><li>A cost-effective global service to store and distribute information whenever and wherever it’s needed. </li></ul></ul><ul><li>Top Features </li></ul><ul><ul><li>Multi-tenancy </li></ul></ul><ul><ul><li>Unified namespace </li></ul></ul><ul><ul><li>Web services access </li></ul></ul><ul><ul><li>Massive scalability </li></ul></ul><ul><ul><li>Policy-based information management </li></ul></ul><ul><ul><li>Object metadata </li></ul></ul><ul><ul><li>Hybrid between Prem and Cloud </li></ul></ul>
    11. 17. AT&T <ul><li>Largest telecom provider serving 97% of the world’s economy </li></ul><ul><li>Largest mobility network with widest global reach </li></ul><ul><li>Global network backbone averaging more than 17 petabytes per day </li></ul><ul><li>38 Internet Data Centers in 12 countries across 4 continents </li></ul>&quot;AT&T has always strived to bring the best of breed service to enable its clients to overcome business challenges. “Working with EMC, AT&T can provide our customers with a flexible and cost-effective solution for storing, delivering and retrieving data that helps them meet their changing business needs.&quot; Roman Pacewicz Senior Vice President of Strategy and Application Services AT&T Business Solutions Atmos
    12. 18. IaaS General Architecture Atmos onLine Storage Admin Atmos
    13. 19. The Decho Service Keep Track of Your Digital Life – manage all your information across multiple devices and Web services from a single place. Access Anywhere - 24x7 secure access to your information from any web browser, PC or mobile device. Online and Offline – synchronization ensures information access even without Internet access. Search and Organize – find, tag and create collections of your information. Share and Publish – securely share information with friends and family or publicly with the world. Protect and Preserve - automatic, no-hassle backup of all your info. Restore a single file or a whole machine. Decho Cloud-based Personal Information Service
    14. 20. Decho Platform LEGAL NOTICE: This future indication of plans for products and services is preliminary, and is subject to change at anytime. Any future release(s) of the product or service or planned modifications to product or service capability or functionality are subject to ongoing evaluation by Decho, and may or may not be implemented. Administration API User Account and Entity Provisioning and Administration Platform API Authentication, Data Store, Retrieve and Flow actions Billing (Part Administration API) Usage Data extraction Single Sign-On (SSO) Hosted Registered Key and Shared Hash Customer Services Ticketing and Work-Flow BSS/OSS Client Integration Client Integration Web Integration Client Integration mobile Desktop Web pc Web Integration Client Integration Future 3 rd Party Apps Future 3 rd Party Apps Client Integration Future Apps Web Integration Future Apps Custom Integration User Generated Information Digital Trail Licensed Information platform SOAP API RESTful API Decho Cloud Personal Information Service
    15. 21. xCelerated Composition Platform Documentum xCP Model-driven Configuration Configurable User Interface Role-based Applications Configurable Dashboards Process and Content Unification Rich Integration Capabilities Reference Application Best Practices Content Management and Repository Services Business Process Management Collaboration Intelligent Capture Customer Communications Compliance Monitoring and Reporting Case Management
    16. 23. Building Virtual Information Management Cross–Organization Collaboration Federated Search Virtual Retention Management Cross Application Archiving/RM Master Content Management ECM for standards based integrations
    17. 24. Enabling New Services via Content Mobility Cloud Storage Infrastructure Home/Office Mobile On The Move Partner/Friends New Service Offerings LifeLine Mozy (Decho) Personal “ Store-n-sync” Trusted “ Social-Share” Family “ Movies-2-go”
    18. 25. The digital lifestyle is upon us <ul><li>consumers want new services that support their digital lifestyle: </li></ul><ul><li>a single view of all my personal information </li></ul><ul><li>from any device, to any device </li></ul><ul><li>backed up, protected and always available </li></ul><ul><li>I control who sees it </li></ul><ul><li>… and I can trust that it’s always going to be there. </li></ul>EMC life a business enablement platform for next-gen service providers targeting digital lifestyle consumers <ul><li>service providers will need: </li></ul><ul><li>a single platform for many offerings </li></ul><ul><li>a scalable approach to start small, but grow large </li></ul><ul><li>a standard way of providing required capabilities </li></ul><ul><li>a company and a brand they can work with </li></ul>
    19. 26. <ul><ul><li>Bruno Melandri </li></ul></ul><ul><ul><li>EMC Practice Manager EMEA </li></ul></ul><ul><ul><li>Products and Applied Technologies </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>Mobile: +39 335 7467496 </li></ul></ul><ul><ul><li>Email:   melandri_bruno@emc.com   </li></ul></ul>

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