Note to Presenter : This deck is structured in three parts: Part 1 – A runway that introduces the case for cloud. It’s intended to cover 80% of first call customer presentations as is, with remaining specialized content either being pulled from Part 2 or from elsewhere. Part 2 – Overview of Atmos features and compelling benefits for Atmos, Atmos Virtual Edition and Atmos-Powered Services Part 3 – More detailed information on additional use cases. Use this section if the customer has specific questions on Atmos integrations to packaged applications like EMC FMA, Microsoft Sharepoint and EMC Networker Script: Hello, my name is <presenter name> and I’m from EMC’s Cloud Infrastructure Group (CIG). In today’s presentation we’ll be focusing on the EMC Atmos technology and how it applies to your business. We’ll be reviewing the primary use cases for Atmos and deliver an overview of the primary features and functions that make this form of cloud technology a compelling factor in addressing IT challenges of storage today.
If you spin the axis a little and think about cloud as a deployment model, most examples of cloud are “public clouds” or software as a service and infrastructure as a service external to your business where you consume them purely over the internet. You should also consider that those benefits and resources, like elasticity, easy access to resources and minimal management effort, can be available within your Enterprise - the so-called Private Cloud. Finally, with Atmos and other impending EMC technologies, you can have resources on your premises with the ability extend to an external resource for added flexibility or as another site to store added content.
Cloud is changing the way IT is both administered and consumed. It involves the business owners, application developers, and people that work with IT to perform a business function. Cloud helps to both smooth out the IT lifecycle and in many cases, reduces the amount of time needed to get resources and get to “market” with functionality. Note to Presenter: View in Slide Show mode as indicated for animation. < CLICK> If you consider the overall process for getting resources from IT, many customers have said: “ I don’t want to spend 2, 4, or more weeks or months to get access to a CRM application, or to get access to the storage resources I need to build or extend my application.” The reality is, these users want to skip steps 1 through 5 and they want to get right to the heart of their job and take the application out to market and make it production and revenue-ready. Cloud is focused on: Getting access to resources much more quickly Being able to scale to application demand flexibly and elastically And in some cases changing the cost dynamics around delivering an infrastructure as a service A great example of this is from a company called SmugMug.
Dull left Multiple architectures Vs X86 architectures
No arrow on the bottom
Empower operations to manage to service levels Lots of stuff has to happen underneath in the infrastructure to enable this Legacy -> Virtual -> Flex Infrastructure Self-Service and managed infrastructure Need to manage pools of resources -> policy-based, flex out to clouds on left, understand what workloads can go where (based on security policy, etc) Ops has one deep level for what’s in our site If off site then only manage at a higher level (no visibility into infrastructure; managing SLA) Admins manage capacity, availability Nimble Able to respond quickly to the business and to problems in the environment Elastic Able to allocate resources in response to shifting workloads Efficient Conserve IT infrastructure resources and energy Manage the infrastructure with fewer people Choose internal resources vs. external cloud resources to reduce overall cost Continuous Secure Available Resilient Accounting for transition from traditional IT infrastructure
VBlock0 announced @ Cisco
The primary use case for VPLEX Metro includes migrations and relocations between locations over synchronous distances. In combination with VMware and VMotion over distance, it allows users to transparently move and relocate virtual machines and their corresponding applications and data over distance. This provides a unique capability allowing users to relocate, share, and balance infrastructure resources between data centers. EMC will also be delivering a Reference Architecture demonstrating a VPLEX Metro configuration in combination with VMware and VMotion over distance to nondisruptively migrate application between EMC systems and Vblocks. Note to Presenter : The Reference Architecture is in the “ White Paper: VMotion Over Distance for Microsoft, Oracle, and SAP—Enabled by VCE Vblock 1, EMC Symmetrix VMAX, EMC CLARiiON, and EMC VPLEX Metro—An Architectural Overview .”
Title Month Year
Atmos is a strong platform for archiving, particularly across multiple sites and applications. In this use case, Atmos demonstrates its integration to EMC Celerra FMA, which intelligently shifts content from a Tier 1 NAS (EMC or NetApp), into an on-premises Atmos or an off-premises Atmos-powered external cloud. This type of intelligent tiering allows the customer to support high performance, low latency requirements with a Tier 1 storage system, while getting the benefits of a lower TCO Tier N platform like Atmos.
Cloud Computing 2010 - EMC - Bruno Melandri
EMC’s cloud computing An year later in the journey
EMC Supports the Shift to Cloud Inside, Outside, and Across Organizations <ul><li>Cloud is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications) that can be rapidly provisioned and released with minimal management effort or service provider interaction </li></ul>Composition of two or more clouds, private and/or public Example: YourCompany (imagery company) EMC VCE, Atmos Infrastructure made available to general public or many industry groups/customers Example: AT&T synaptic EMC VCE, Atmos Infrastructure deployed and operated exclusively for an organization or enterprise Example: NASA Nebula Cloud EMC VCE, Atmos Source: *National Institute of Standards and Technology, V15 Oct 2009 Public Cloud Private Cloud Hybrid Cloud
Cloud: When and why <ul><li>IT Infrastructure </li></ul><ul><ul><li>Complex </li></ul></ul><ul><ul><li>Inefficient </li></ul></ul><ul><ul><li>Inflexible </li></ul></ul><ul><li>IT budget </li></ul><ul><ul><li>70% Maintenance </li></ul></ul>Source: Gartner (August 2009) Virtualization Cloud 42% Infrastructure Maintenance 30% Application Maintenance 23% Application Investment 5% Infrastructure Investment Centralized Client / Server Internet Network convergence
Cloud Makes IT Faster, Easier, and Cheaper to Consume for You and Your Customers <ul><li>Traditional IT process </li></ul><ul><li>Size the data (weeks) </li></ul><ul><li>Get budget approval and infrastructure acquired (months) </li></ul><ul><li>Get IT to design/approve the architecture (weeks) </li></ul><ul><li>Get IT groups (DC, systems, storage, networks) to install and configure hardware (weeks) </li></ul><ul><li>Get IT security to open access (weeks) </li></ul><ul><li>Get IT groups (systems, storage, DBA) to install and configure software (weeks) </li></ul><ul><li>Build/customize application </li></ul><ul><li>Test application </li></ul><ul><li>Release application </li></ul><ul><li>The Promise of Public Cloud </li></ul><ul><li>Faster and easier: instant access to resources through an API </li></ul><ul><li>More flexible: scale elastically to meet demand, over the internet </li></ul><ul><li>Cheaper: pay only for what you use. No capital investment </li></ul><ul><li>Time to market: half the time or less </li></ul>*start here instead <ul><li>The Promise of Private/Federated Cloud </li></ul><ul><li>Standardized infrastructure: server, storage, network, virtual machines, templates & pools, …. </li></ul><ul><li>Standardized processes: scalability, availability, protection, security </li></ul><ul><li>Policy-driven: manage outcomes, not elements </li></ul><ul><li>Chargeback for usage: run IT as a business </li></ul><ul><li>Fluid and elastic: lower cost, better reliability </li></ul>
Attributes of Today’s Data Centers Trust Control Reliability Security Multiple Incompatible Architectures
Attributes of Cloud Computing Dynamic Cost-Efficient On-Demand Control Security Flexible Reliability Trust Multiple Incompatible Architectures Homogeneous x86 Architecture
The Best of Both Worlds Dynamic Cost-Efficient On-Demand Flexible Dynamic Cost-Efficient On-Demand Trust Control Reliability Security Flexible Customers Private Cloud Service Providers Public Cloud Compute Storage Network vSphere = Cloud OS
Global Application Deployment . . . vSphere = Cloud OS Information Security Federation (vMotion + VPLEX) Delivering Unprecedented Levels of Business Continuity Virtual Applications Private Cloud Public Cloud
The Journey to The Private Cloud Simplifying the environments where information lives Visibility Context Control Root Cause Business Continuity Performance … Business Impact For the Enterprise and the Service Provider Decision Support Dashboards & Metrics Compliance Reporting Private Cloud Maturity IT Production: From Physical to Virtual (CapEx) Cross-domain dependency mapping, element management, root-cause & impact analysis, data protection analysis, federation of mgmt information & workflow Business Production: From Virtual to IaaS (OpEx) Policy-based infrastructure automation, business continuity, performance management for shared infrastructure , virtual-to-IaaS migration IT as a Service: From IaaS to Private Cloud (Agility) Capacity planning across internal and external clouds, policy-based placement of workloads, virtual-to-cloud and cloud-to-cloud migration For Infrastructure Administrators Enabling Infrastructure-as-a-Service For Operations Assuring the Private Cloud Automation Network | Storage | Compute | Vblock Awareness w/ Operating Environment Partners Analytics Advice Discovery & Classification Configuration Compliance Capacity Protection & Recovery Migration Optimization Activation Service Mgmt & OSS Systems GRC Systems Security Management Systems
Virtual Datacenter Evolution of the Stack <ul><li>Lower IT Costs </li></ul><ul><ul><li>Better Utilization </li></ul></ul><ul><ul><li>Less Complexity </li></ul></ul>CPU Pool Storage Pool Storage Pool Oracle CRM SAP ERP File/Print Exchange Virtualization Virtualization Virtualization Virtualization Virtual Infrastructure
Standardize Infrastructure <ul><li>Certified configurations </li></ul><ul><li>Vblock – Small, medium and large </li></ul><ul><li>Standard target platform for ISVs </li></ul>VBlock0 VBlock1 VBlock2 UIM Platinum Gold Silver Bronze Copper VMware vCenter & Redwood Availability Security Performance Cost $ 99.99% High .2 ms $500K
Fluid and elastic, but automated Server and Storage Federation <ul><li>VPLEX Metro </li></ul><ul><li>VMware VMotion over distance </li></ul><ul><li>Microsoft SQL, SharePoint, SAP, Oracle </li></ul><ul><li>Symmetrix VMAX and CLARiiON CX4 to Vblock Type 1 </li></ul><ul><li>Nondisruptive migrations and relocations to 100 km </li></ul>Migrate and relocate VMs, applications, and data with support for VMotion over distance Transparently share and balance resources between data centers ESX Cluster A ESX Cluster B Share, access, and relocate data between sites over distance Synchronous Access Anywhere http://www.youtube.com/watch?v=fKKhrI7A7Og
November 2008 The Introduction of EMC Atmos <ul><li>EMC Atmos </li></ul><ul><ul><li>Petabyte scale </li></ul></ul><ul><ul><li>Geographically/globally distributed </li></ul></ul><ul><ul><li>Policy-based service level management </li></ul></ul><ul><ul><li>Operational efficiency at scale </li></ul></ul><ul><ul><li>Federates to Atmos-powered clouds </li></ul></ul><ul><ul><li>Appliance, VMAX/Celerra, or software </li></ul></ul><ul><li>Infrastructure for internal clouds </li></ul><ul><ul><li>Enterprises with ‘bulk’ requirements </li></ul></ul><ul><li>Infrastructure for external clouds </li></ul><ul><ul><li>Web 2.0 and Internet providers </li></ul></ul><ul><ul><li>Service providers </li></ul></ul><ul><ul><li>Hosting providers </li></ul></ul>REST
Archive to the Cloud EMC Atmos Internal Content Cloud Atmos-powered External Content Cloud Firewall Solution Benefits Challenge Objects read/ write to Atmos Unified storage Tier 1 or 2 IP Network Celerra FMA Clients Retrieve <ul><li>Reduced TCO </li></ul><ul><li>Improve efficiency (many to 1) </li></ul><ul><li>Touch free ILM </li></ul><ul><li>Ability to gradually move to OPEX model (external cloud) </li></ul><ul><li>Single, massive global archive “cloud tier” </li></ul><ul><li>Policy-based SLA management —seamless FMA integration </li></ul><ul><li>Centralized web management </li></ul><ul><li>Federate to external cloud </li></ul><ul><li>Complexity —Multiple siloed archive solutions </li></ul><ul><li>Growth —Static file system content is the fastest growing </li></ul><ul><li>Cost —Increasing management and storage cost </li></ul>Archive
Enabling New Services Cloud Storage Infrastructure Home/Office Mobile On The Move Partner/Friends New Service Offerings LifeLine Mozy (Decho) Personal “ Store-n-sync” Trusted “ Social-Share” Family “ Movies-2-go” https://community.emc.com/community/edn/atmos