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Why Marketers Should Be Customers
 

Why Marketers Should Be Customers

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Why e-marketers should experience the e-buying cycle.

Why e-marketers should experience the e-buying cycle.

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    Why Marketers Should Be Customers Why Marketers Should Be Customers Presentation Transcript

    • Why Marketers should also be Customers? Why e-marketers should experience the e-buying cycle. by Stephanie M. Cockerl
    • Agenda
      • E-commerce buying process
      • What happens on the website
      • Identifying the components of the checkout process
      • What one can learn from the process
    • E-commerce buying process
      • Search
      • Shop Around
      • Seal the deal
    • Search
    • Search Results
    • What happens on the website Mix Tape Kings R&B (Rhythm and Blues) Landing Page
    • Search Results
    • What happens on the website Mix Tape Kings DJ Finesse Landing Page
    • What happens on the website Mix Tape Kings R&B (Rhythm and Blues) Landing Page
    • What happens on the website
      • Product Detail Page
      • Album Cover
      • Listing of tracks
      • Add to Cart button
    • The Checkout Process
      • Why customers don’t complete the process?
      • What can be learned from each step of the process?
      • What can be done to make a completed transaction happen.
    • The Checkout Process
      • Order
      • Billing
      • Shipping
      • Confirmation
      • Thank You
      • E-mail receipt
    • http://www.paypal.com
    • The Checkout Process
    • The Checkout Process This is where potential buyers get stuck, entering their payment information.
    • The Checkout Process
    • The Checkout Process
    • The Checkout Process The Thank You Page The “goal” page. This page is a good opportunity to promote other areas like sales, newsletters, etc.
    • The Checkout Process The confirmation email – a vital piece of the checkout process.
    • What happens on the website
    • What happens on the website
    • The Checkout Process The order page
    • The Checkout Process The billing page
    • The Checkout Process The confirmation page
    • The Checkout Process Email confirmation
    • Tips to use
      • Purchase something from your client’s website at least 2 – 3 times a year
      • Keep good notes about what was good and/or could use some work
      • Share the findings with stakeholders
      • Use them to make improvements to the site
      • Track the changes
      • Measure the progress
    • Contact Info and Questions [email_address] http:// www.nextSTEPH.com 866-540-2049