Self Promotion and Branding at Blogher07

Discover and find Your Inner Expert: Why have a website or a blog if you can’t market it? 1. What is your passion? 2. What can you do better than anyone else you know? 3. What are you good at? Come up with 5 different things and narrow it down. 4. What topic are you always giving people advice on? What if I am a business? What can I blog about? • Articles • Newsletters – people are increasingly subscribing to feeds instead of e-mail. Give people a choice as to how they would like to receive your information. • Press Releases • Websites in your niche that you find useful • Top 5 or 10 list about your niche • The most popular posts of the month/year Build awareness of your blog. • Become a part of a community before building a community • Find other blogs in your niche • Consider linking to blogs other than your own, friends, colleagues and exchange links • Commenting – Comment to contribute to the conversation, don’t spam. • Seek out guest posts spots. Take your website to the next STEPH™ www.nextsteph.com

Self-Branding and Self-Promotion BlogHer Handout: Promote your feed: On your non-blog webpages: Between the <head></head> Tags: <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="your feed address/" /> <link rel="alternate" type="text/xml" title="RSS .92" href=" your feed address /" /> <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href=" your feed address /" /> Promote your blog on profiles: www.linkedin.com www.ryze.com www.squidoo.com Publicize your Blog: www.mybloglog.com Register Your Blog: www.technorati.com (Register and Claim your blogs!) http://siteexplorer.search.yahoo.com/ (self-hosted blog can register the feed too) Social Bookmarking Sites: www.technorati.com www.digg.com del.icio.us (social bookmarking database) www.stumbleupon.com www.addthis.com – create social bookmarking buttons so that people can bookmark your posts wherever they want. Widgets – can have your blog content displayed on other’s websites www.rssfeedconverter.com – can have the contens of a feed displayed as HTML http://www.springwidgets.com/ www.widgetbox.com Widgets for Podcasting: www.gcast.com www.feedburner.com Analyze your blog: www.google.com/analysis - Free www.feedburner.com – Also became Free Did you know? www.prweb.com – One can get a feed of press releases and syndicate it. www.ezinearticles.com – Write articles and have a feed of your articles Vanity Search: Measure you online identity: http://www.careerdistinction.com/onlineid/step1.html Google Alerts: http://www.google.com/alerts LifeHacker: http://lifehacker.com/software/top/feed-your-ego-with-rss-260726.php - Feed your Ego with RSS by Gina Trapani Take your website to the next STEPH™ www.nextsteph.com

Self Promotion and Branding at Blogher07

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