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Women 2.0 conference 2013 Social Analytics
 

Women 2.0 conference 2013 Social Analytics

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NextPrinciples analyzed social media engagement on Women 2.0 Conference 2013 held Feb 14th in San Francisco, CA. The analysis was conducted using NextPrinciples’ Insight-to-Action Social Analytics & ...

NextPrinciples analyzed social media engagement on Women 2.0 Conference 2013 held Feb 14th in San Francisco, CA. The analysis was conducted using NextPrinciples’ Insight-to-Action Social Analytics & Engagement Platform. In this analysis, we analyze the Reach, Engagement & Impact metrics for this event across different channels.
many of the charts were tweeted live. This is the summary presentation.


The analytics were run in real time and

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    Women 2.0 conference 2013 Social Analytics Women 2.0 conference 2013 Social Analytics Presentation Transcript

    • enabling social customer-centric businesses
    • Methodology
    • Measuring Success o o o o o
    • Summary Infographic: Event Overview Metrics On Feb 14th Feb 01 – Feb 14 TWITTER Total Tweets 4,300 5,100 Tweets by Women2 85 200 % Tweets by Externals 77 % 60 % Total Twitter Impressions 11 million 15 million FACEBOOK Total Posts 30 96 Likes / per Post (average) 7 8 Total FB Impressions 0.5 million 1.5 million BLOGS Total Blog Posts 13 34
    • Twitter Metrics Metrics On Feb 14th Feb 01 – Feb 14 TWITTER Total Tweets 4,300 5,100 Total Re-Tweets 2,000 2,500 % Re-Tweet Ratio 47 % 49 %
    • Twitter Metrics – An Analysis
    • Facebook Metrics Metrics On Feb 14th Feb 01 – Feb 14 Facebook Total FB Posts 30 96 Total Likes 222 791 Likes / per Post (average) 7 8 Total FB Impressions 0.5 million 1.5 million
    • Blogs Metrics Metrics On Feb 14th Feb 01 – Feb 14 Blogs Total Blog Posts 13 34 Total Internal Posts 8 21 Total External Posts 5 13
    • Key Influencers
    • Leveraging Content
    • Key Topics           
    • Summary
    • enabling social customer-centric businesses