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vmworld 2013 social analytics

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NextPrinciples tracked the vmworld 2013 event held between August 25th to 29th at San Francisco. …

NextPrinciples tracked the vmworld 2013 event held between August 25th to 29th at San Francisco.

This report is a short analysis using NextPrinciples’ Insight-to-Action Social Analytics & Engagement Platform

In this analysis, we analyze the Reach, Engagement, Impact and Influencer metrics for this event on Twitter.

The analysis provides a small selection of the analytics using our Tracker Analytics module offered as part of Insight-to-Action.

The analytics were run in real time and some of the charts were tweeted live. This is the summary presentation.

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  • 1. Enabling social customer-centric businesses
  • 2. Methodology
  • 3. Measuring Success o o o o o o
  • 4. Event Summary Key Metrics Metrics 8/25 – 8/29 Total Tweets 60,207 Total Tweeters 12,242 Total Twitter Impressions ~ 167 million Total ‘Host’ Tweets 500 Total ‘External’ Tweets 59,707 ‘External’ Tweets as % of Total 99% Facebook Posts 81 Facebook Impressions ~ 5 million Blog Posts by ‘Host’ 14 Blog Posts by ‘External’ 475 YouTube Videos 278 YouTube Views 61,172
  • 5. Tweets Distribution over 5-days Key Metrics Analysis    Metrics 25th Aug 26th Aug 27th Aug 28th Aug 29th Aug Total # Tweets 6,119 19,089 16,654 11,914 6,431 60,207 # Re-tweets 1,996 7,835 7,056 4,395 2,626 23,908 Re-tweet % 33% 41% 42% 37% 41% 40%
  • 6. # Tweets 3,170 # Re-tweets 1,715 Re-tweet % 54% # Tweets 704 # Re-tweets 270 Re-tweet % 38% # Tweets 856 # Re-tweets 383 Re-tweet % 45% # Tweets 931 # Re-tweets 569 Re-tweet % 61% Comparing the Top Companies
  • 7. Share of Voice amongst Top Companies            
  • 8. Top Tweeters* by Companies                
  • 9. Key Topics by Companies                
  • 10. Summary: Overall for Event     
  • 11. Summary: For the Top Companies    
  • 12. enabling social customer-centric businesses