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NY Auto Show - Social Analytics

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NextPrinciples analyzed social media engagement on New York Auto Show 2013 held between March 29th to April 7th at New York. …

NextPrinciples analyzed social media engagement on New York Auto Show 2013 held between March 29th to April 7th at New York.

The analysis was conducted using NextPrinciples’ Insight-to-Action Social Analytics & Engagement Platform

In this analysis, we analyze the Reach, Engagement, Impact and Influencer metrics for this event on Twitter

The analysis provides a small selection of the analytics using our Tracker Analytics module offered as part of Insight-to-Action

The analytics were run in real time and some of the charts were tweeted live. This is the summary presentation

Published in Automotive , Sports , Technology
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Transcript

  • 1. Enabling social customer-centric businesses
  • 2. Methodology
  • 3. Measuring Successooooo
  • 4. Event SummaryAnalysisKey MetricsMetrics 3/29 to 4/7Total Tweets 11,060Own Tweets 1,091External Tweets 9,969External Tweet Share 90%Total Impressions ~ 45 million
  • 5. Tweet & Re-Tweet Volumes for theEventKey MetricsAnalysisMetrics Total# Tweets 11,060# Re-Tweets 2,612Re-Tweets Ratio 24%
  • 6. Tweet & Re-Tweet Volumes forTop BrandsMetrics Audi Bentley BMW Jaguar Mercedes Porsche VW# Tweets 226 59 233 219 185 239 173# Re-Tweets 64 16 58 95 34 102 32Re-Tweets Ratio 28% 27% 25% 43% 18% 43% 18%Analysis
  • 7. Top TweetersKey MetricsAnalysisTop Tweeters # Top Re-Tweeters #@TriStateFord 97 @MT_JasonUdy 40@BXB_Boy 86 @iheartlamborghi 29@jonkhicks 72 @WhatnowCustoms 27@saleh_majed1 63 @amicars1 23@cliffbaldridge 63 @Sell_mycar4cash 20
  • 8. Top InfluencersAnalysis
  • 9. Speakers / Topics MentionedKey MetricsAnalysisTop Keywords Top Topicsnyautoshow #NYIASchevrolet #Subaruaudi #VWGTIbuzzindex #WRXporsche #CLA
  • 10. Summary
  • 11. enabling social customer-centric businesses