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Dreamforce 2013 Social Analytics. Comparison to DF12.

Dreamforce 2013 Social Analytics. Comparison to DF12.

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Dreamforce 2013 Social Analytics Presentation Transcript

  • 1. Enabling social customer-centric businesses
  • 2. Methodology @subramanyanrg
  • 3. Measuring Success o o o o o o
  • 4. Event Summary Key Metrics Metrics 2013 11/18 – 11/21 Total Tweets Total Tweeters Total Twitter Impressions Total ‘Host’ Tweets Total ‘External’ Tweets ‘External’ Tweets as % of Total Total Facebook Posts Total Facebook Impressions Average # Likes per Facebook Post Total ‘External’ Blog Posts 110,391 28,702 ~ 608.5 million 2,112 108,279 98% 29 ~3.8 million 19 389 Total ‘Host’ Blog Post 12 Total Youtube Videos 162
  • 5. Event Comparison – 2012 vs 2013 Key Metrics Metrics Total Tweets 2012 9/18 – 9/21 2013 11/18 – 11/21 Growth (%) 106,302 110,391 4% 24,197 28,702 19% ~ 508.7 million ~ 608.5 million 20% 2,322 2,112 - 9% 103,980 108,279 4% ‘External’ Tweets as % of Total 98% 98% 0% Total Facebook Posts 101 29 - 71% ~ 8 million ~ 3.8 million - 53% Average # Likes per Facebook Post 70 19 - 73% Total ‘External’ Blog Posts 31 389 1155% Total ‘Host’ Blog Post 0 12 N.A. Total Youtube Videos 274 162 - 41% Total Tweeters Total Twitter Impressions Total ‘Host’ Tweets Total ‘External’ Tweets Total Facebook Impressions
  • 6. Tweets Distribution over 4 -days – 2012 vs 2013 2013 Key Metrics Metrics # Tweets 18th Nov 19th Nov 20th Nov 21st Nov Total 26,694 35,204 30,135 18,358 110,391 # Re-tweets 9,439 13,653 11,198 7,744 42,754 Re-tweet % 35% 39% 40% 42% 39% 2012 Key Metrics Metrics # Tweets 18th Sept 19th Sept 20th Sept 21st Sept Total 25,868 42,955 25,570 11,909 106,302 # Re-tweets 9,247 13,965 8,417 3,840 35,469 Re-tweet % 36% 33% 33% 32% 33%
  • 7. 2013: Top Tweeters Profile Analysis Top Tweeters Profile Info @rakeshistom (~550 followers) Rakesh Gupta, @Packpub Author, Trainer, Tech Blogger, SFDC Consultant @blisslogixIT (~5,200 followers) Blisslogix, Development Company, Salesforce, MobileApps, SUP, HTML5 @IanUtile (~6,400 followers) Ian Utile, Visionary Strategist Entrepreneur @utile @kukuiIT @zacharyjeans (~3,400 followers) Zachary Jeans, Social Strategist & Analyst, CEO @Tourizing @ValaAfshar Vala Afshar, CMO, Extreme Networks (~21,900 followers)
  • 8. 2013: Influencer Leaderboard Analysis              
  • 9. 2013: Influencer Leaderboard Profile Analysis Top Tweeters Profile Info @ValaAfshar (~21,900 followers) Vala Afshar, CMO, Extreme Networks @YoshikiOfficial (~246,900 followers) Yoshiki, Official Yoshiki Twitter Page, yoshiki.net @rakeshistom (~550 followers) Rakesh Gupta, @Packpub Author, Trainer, Tech Blogger, SFDC Consultant @blisslogixIT (~5,200 followers) Blisslogix, Development Company, Salesforce, MobileApps, SUP, HTML5 @HubSpot (~334,800 followers) HubSpot, All-in-one Marketing Software hubspot.com @zacharyjeans (~3,400 followers) Zachary Jeans, Social Strategist & Analyst, CEO @Tourizing @rwang0 (~41,600 followers) Ray Wang, Constellation Research Analyst, Provocateur, Keynote Speaker, Author @linkedinselling (~10,500 followers) LinkedIn for Sales, Helping Sales Professionals leverage power of Social Selling @MuleSoft (~2,800 followers) MuleSoft, Connecting the New Enterprise mulesoft.com @FinancialForce (~6,500 followers) FinancialForce, Cloud Applications Company, financialforce.com
  • 10. 2013: Network of Connections for Tweeters Analysis         
  • 11. 2013: Top Tweeted URLs Key Metrics Metrics • http://www.salesforce.com/ # 1,440 • http://www.salesforce.com/dreamforce/DF1 3/ 711 • http://dreamfarce.com/ 488 • http://bit.ly/HmDDQB 343 • http://www.youtube.com/watch?v=AdMW2MVwks&feature=youtu.be 294 • http://techcrunch.com/2013/11/21/twoharvard-university-alum-win-salesforce-1mhackathon-prize-at-dreamforce-for-mobileservice-to-create-reports/ 279 • http://www.salesforce.com/platform/overvi ew/ 274 • http://twitter.com/Benioff/status/40301698 1202231296/photo/1 202
  • 12. 2013: Top Hashtags Heatmap Key Metrics           Analysis  
  • 13. 2013: Summary: Overall for Event      