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Digital pharma east 2013 social analytics
 

Digital pharma east 2013 social analytics

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NextPrinciples tracked the Digital Pharma East 2013 event held between October 15th to 18th at Philadelphia. ...

NextPrinciples tracked the Digital Pharma East 2013 event held between October 15th to 18th at Philadelphia.

This report is a short analysis using NextPrinciples’ Insight-to-Action Social Analytics & Engagement Platform

In this analysis, we analyze the Reach, Engagement, Impact and Influencer metrics for this event on Twitter.

The analysis provides a small selection of the analytics using our Tracker Analytics module offered as part of Insight-to-Action

The analytics were run in real time and some of the charts were tweeted live. This is the summary presentation

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    Digital pharma east 2013 social analytics Digital pharma east 2013 social analytics Presentation Transcript

    • Enabling social customer-centric businesses
    • Methodology @subramanyanrg
    • Measuring Success o o o o o o
    • Event Summary Key Metrics Metrics Total Tweets Total Tweeters Total Twitter Impressions Total ‘Host’ Tweets Total ‘External’ Tweets ‘External’ Tweets as % of Total 10/15 – 10/18 2,375 313 ~ 7.1 million 107 2,268 95%
    • Tweets Distribution over 4-days Key Metrics Metrics 15th Oct 16th Oct 17th Oct 18th Oct Total # Tweets 459 1,095 620 201 2,375 # Re-tweets 117 400 171 68 756 Re-tweet % 25% 37% 28% 34% 32% Analysis   
    • Top Tweeters Profile Analysis Top Tweeters Profile Info @BetsyLane (~1,600 followers) Betsy Lane, SVP Mkt/Comm at Publicis Touchpoint Solutions @pTouchpoint @pharmaguy(~15, 900 followers) Pharma Guy, Publisher & Executive Editor, Pharma Marketing News @shwen (~8,500 followers) Shwen Gwee, Chief Digital Officer @CCCVitalSigns + Founder Med20.com, SXSH.org, PhramaFresh.TV @Digital_Debbie(~ 100 followers) Deb, Experience in Digital and Pharma Advertising @CMI_Media (~500followers) CMI/Compas, Carly & Amanda from cmicompas.com
    • Influencer Leaderboard Analysis              
    • Influencer Leaderboard Profile Analysis Top Tweeters Profile Info @BetsyLane (~1,600 followers) Betsy Lane, SVP Mkt/Comm at Publicis Touchpoint Solutions @pTouchpoint @pharmaguy (~15,900 followers) Pharma Guy, Publisher & Executive Editor, Pharma Marketing News @DigitalPharma (~10,800 followers) Digital Pharma, The Life Science Digital Marketers’ Forum @shwen (~8,500 followers) Shwen Gwee, Chief Digital Officer @CCCVitalSigns + Founder Med20.com, SXSH.org, PhramaFresh.TV @Digital_Debbie (~100 followers) Deb, Experience in Digital and Pharma Advertising @CMI_Media (~500followers) CMI/Compas, Carly & Amanda from cmicompas.com @ChristianeTrue (~17,500 followers) Christiane Truelove, Content Director, UBM Canon Pharmaceutical Media Group @drumbeat (~500 followers) Bill Drummy, CEO Heatbeat Ideas, heatbeatideas.com @MattBarry55 (~80 followers) Matt Barry, Associate Director, HCP Multi Channel Strategy, Astellas Pharma @RickyJersey (~200 followers) Derrick Larane, Managing Partner & Chief Production Officer @LocalWisdom
    • Network of Connections for Tweeters Analysis         
    • Top Tweeted URLs Key Metrics Metrics # • https://twitter.com/cullmann/status/390579276 317483008/photo/1 17 • https://twitter.com/cullmann/status/390837000 078884864/photo/1 12 • http://web.cmimedia.com/infocurescomahozz/pages/dtpjzbpfeeolchjjtraejw.html 11 • http://t.co/ImOpb9Lm1 9 • http://www.digitalpharmaseries.com/east/agen da.php 6 • https://twitter.com/jaysbryant/status/39051526 8947947520/photo/1 6 • https://twitter.com/jaysbryant/status/39052915 4564644864/photo/1 6 • https://twitter.com/millennium_US/status/3905 76984931438593/photo/1 6 • https://twitter.com/jaysbryant/status/39049859 1024095232/photo/1 5 • http://www.behaviormodel.org/ 5
    • Top Hashtags Heatmap Key Metrics           Analysis  
    • Summary: Overall for Event     
    • Recommendation     