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CRM Evolution 2013 Social Analytics
 

CRM Evolution 2013 Social Analytics

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NextPrinciples tracked the CRM Evolution 2013 event held between August 19th to 21st at New York. ...

NextPrinciples tracked the CRM Evolution 2013 event held between August 19th to 21st at New York.

This report is a short analysis using NextPrinciples’ Insight-to-Action Social Analytics & Engagement Platform

In this analysis, we analyze the Reach, Engagement, Impact and Influencer metrics for this event on Twitter

The analysis provides a small selection of the analytics using our Tracker Analytics module offered as part of Insight-to-Action

The analytics were run in real time and some of the charts were tweeted live. This is the summary presentation

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    CRM Evolution 2013 Social Analytics CRM Evolution 2013 Social Analytics Presentation Transcript

    • Enabling social customer-centric businesses
    • Methodology
    • Measuring Success o o o o o o o
    • Event Summary Analysis    Key Metrics Metrics 8/19 – 8/21 Total Tweets 4,202 Total Tweeters 1,108 Total Twitter Impressions ~ 25 million Total ‘Host’ Tweets 89 Total ‘External’ Tweets 4,113 ‘External’ Tweets as % of Total 98%
    • Tweet & Re-Tweet Volumes Key Metrics Analysis     Metrics 8/19 – 8/21 # Tweets 4,202 # Re-Tweets 2,227 Re-Tweets Ratio 53%
    • Blog Post Volumes Key Metrics Analysis   Metrics 8/19 – 8/21 # Blog Posts 21 Blogs: Top Volume Day 8/19 17
    • Network of Connections for Tweeters Analysis         
    • Top Tweeted URLs Key Metrics Metrics # Top Tweeted URLs: • http://www.sugarcrm.com/landingpage/crm- evolution-customer-service-experience 163 • http://www.destinationcrm.com/conferences /2013/program.aspx?SessionID=6614 50 • http://www.destinationcrm.com/conferences /2013/ 22 • http://www.huffingtonpost.com/vala- afshar/post_4548_b_2955520.html 18 • http://blogs.hbr.org/cs/2012/05/how_to_eng age_your_customers_a.html 17 • http://www.destinationcrm.com/conferences /2013/Wednesday.aspx 16 • http://www.huffingtonpost.com/vala- afshar/saps-cmo-10-ways-to- archi_b_3539994.html 16 • http://www.pretzellogic.org/2013/08/18/fro m-social-crm-to-network-first-crm/ 15
    • Top Hashtags Heatmap Key Metrics Analysis                 
    • Summary       
    • enabling social customer-centric businesses