• Save
ASCO13 Social Analytics by NextPrinciples
 

ASCO13 Social Analytics by NextPrinciples

on

  • 648 views

This report is a short analysis using NextPrinciples’ Insight-to-Action Social Analytics & Engagement Platform of ASCO13. ...

This report is a short analysis using NextPrinciples’ Insight-to-Action Social Analytics & Engagement Platform of ASCO13.

The analysis is focused on extracting insights based on Reach, Engagement, Impact and Influencer metrics for the meeting held between 31st May to 4th June 2013

The analysis represents a small subsection of the capabilities available in the platform and is based on data that was collected in real-time from various social channels.

Statistics

Views

Total Views
648
Views on SlideShare
617
Embed Views
31

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 31

https://twitter.com 21
http://nextprinciples.com 10

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

ASCO13 Social Analytics by NextPrinciples ASCO13 Social Analytics by NextPrinciples Presentation Transcript

  • Enabling social customer-centric businesses
  • Methodology
  • Measuring Successoooooo View slide
  • Event SummaryAnalysisKey MetricsMetrics 5/31 – 6/4Total Tweets 18,566Total Tweeters 4,117Total Twitter Impressions ~ 70 millionBlog Posts 87YouTube Videos 36YouTube Views 28,925 View slide
  • Tweet & Re-Tweet VolumesKey MetricsAnalysisMetrics 5/31 – 6/4# Tweets 18,566# Re-Tweets 9,238Re-Tweets Ratio 50%
  • Top TweetersTop Tweeters Profile Info@drseisenberg(~13,000followers)Dr. Steven Eisenberg, MedicalOncologist exploring 7Cs - Caring,Communication, Compassion,Connection, Collaboration, Creativity,Community@mtmdphd(~2,800 followers)Dr Mike Thompson, Heme / Oncologist,Cancer Research, Aurora Health Care@BiotechStockRsr(~7,000 followers)BiotechStockResearch, IndependentResearch on biotechnology stocks@JackWestMD(~4,300 followers)H. Jack West, MD, Medical Oncologist,Founder & President of cancereducation non-profit Global Resourcefor Advancing Cancer EducationProfile Analysis
  • Top Re-TweetersTop Tweeters Profile Info@drseisenberg(~13,000followers)Dr. Steven Eisenberg, MedicalOncologist exploring 7Cs - Caring,Communication, Compassion,Connection, Collaboration, Creativity,Community@mtmdphd(~2,800 followers)Dr Mike Thompson, Heme / Oncologist,Cancer Research, Aurora Health Care@leukemiamda(~1,300 followers)MD Anderson Leukemia, Dedicated toquality patient care and innovativeresearch for leukemia@edgarger(~140 followers)Ed805, Resident Medical OncologistProfile Analysis
  • Network of Connectionsfor TweetersAnalysis mtmdphd Dr Mike Thompson, Heme / Oncologist
  • Influencer LeaderboardAnalysis
  • Blog VolumesKey MetricsMetrics 5/31 – 6/4Total Blogs Count 871st Highest Blog Count Day (6/4) 352nd Highest Blog Count Day (6/3) 163rd Highest Blog Count Day (6/1) 14Key Blog Portals:• www.ulitzer.com 6• rd.yahoo.co.jp 5• lungcancertreatment.org 3• www.news-medical.net 3
  • Topics MentionedKey MetricsAnalysisTop Topicscancer oncologylungcancer drugbreastcancer patientsmelanoma trialsnmonl treatment
  • Competitive Analysis:Tweet & Re-Tweet VolumesKey MetricsAnalysisMetrics Roche Genentech Novartis Bristol-Myers Pfizer# Tweets 294 221 132 80 42# Tweeters (handles) 206 152 80 53 36# Impressions ~678,000 ~674,000 ~958,000 ~266,000 ~54,000Impressions / per tweet 2,306 3,050 7,258 3,325 1,286# Re-Tweets 227 167 98 55 35Re-Tweets Ratio 77% 76% 74% 69% 83%
  • Summary AnalysisKey takeaways from this analysis:
  • Sample Charts – 1/3
  • Sample Charts – 2/3
  • Sample Charts – 3/3
  • enabling social customer-centric businesses