Jens Th 15.06.09.åRhus


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Keynote Jens Thorhauge

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Jens Th 15.06.09.åRhus

  1. 1. Next Library… or shrink Jens Thorhauge Danish Agency for Libraries and Media
  2. 2. We are working in an involving way to create ’The new library’ <ul><ul><li>CO-CREATION </li></ul></ul><ul><ul><li>USER CENTRED INNOVATION </li></ul></ul><ul><ul><li>YOUTH CULTURE </li></ul></ul><ul><ul><li>THE PHYSICAL LIBRARY </li></ul></ul><ul><ul><li>INTERACTIVE LIBRARY SPACES </li></ul></ul><ul><ul><li>COMPETENCES </li></ul></ul><ul><ul><li>COMMUNITY BUILDING </li></ul></ul><ul><ul><li>CREATIVITY AND LEARNING </li></ul></ul>
  3. 3. Three waves of change in the library <ul><li>From card catalogues to databases </li></ul><ul><li>The internet and digital media wave </li></ul><ul><li>Google and social technologies, globalization </li></ul><ul><ul><li>Change of culture, user needs, user behaviour , co-creation </li></ul></ul>
  4. 4. Three axes changing our world <ul><li>A new globalized economy and technology </li></ul><ul><li>A knowledge society based on networking </li></ul><ul><li>A new mindset is emerging </li></ul><ul><li>Creating new opportunities AND problems: new forms of poverty, new forms of fundamentalism, new social tension </li></ul><ul><li>(Otto Scharmer) </li></ul>
  5. 5. Deep cultural changes: from ’solid’ to ’liquid’ <ul><li>Industrial production moves east –’flattening of the world’, new competition </li></ul><ul><li>New competenices are needed, lifelong learning </li></ul><ul><li>Fragmentation of life – ’liquid modernity’ (Bauman, Giddens) </li></ul><ul><li>Lack of identity/flexibility: </li></ul><ul><li>constantely redefinition of life-situation –’emigrant culture’ (Xiaolu Guo) </li></ul><ul><li>Widening of the digital gab </li></ul><ul><li>New (multicultural)social tension </li></ul>
  6. 6. Three deep challenges to our societies <ul><li>The competition forces us to be innovative to a degree that cannot be overestimated </li></ul><ul><li>The dramatic changes in the medialandscape is challenging democracy to find new ways to involvement of citizens </li></ul><ul><li>The digital divide leads to a gap between ’haves’ and ’have nots’ that is a threat to a coherent society </li></ul>
  7. 7. What is library business in this context? <ul><li>To create value for users and to support the agenda of the society: social processes! The media are means or tools </li></ul><ul><li>The goals of the library may be seen as answering the challenges by </li></ul><ul><ul><li>Supporting innovation - and lifelong learning </li></ul></ul><ul><ul><li>Developping democratic involvement </li></ul></ul><ul><ul><li>Bridging the growing gap by nourishing identity building </li></ul></ul>
  8. 8. Where are libraries now? A few trends <ul><li>Lending is decreasing but number of visitors stable </li></ul><ul><li>Digital content is already dominating – growing demand for 24/7 access to all media </li></ul><ul><li>Social technologies are entering the library </li></ul><ul><li>The library space is becoming the medium </li></ul><ul><li>Lifelong learning programmes are needed </li></ul><ul><li>Promotion of literacy </li></ul><ul><li>Third place- and inspiration </li></ul>
  9. 9. How should we proceed? A New Public Library! <ul><li>with new </li></ul><ul><li>Roles </li></ul><ul><li>Services </li></ul><ul><li>Infrastructure </li></ul><ul><li>Organisation </li></ul><ul><li>Competencies </li></ul><ul><li>Premises </li></ul>
  10. 10. The New Public Library takes new roles <ul><li>Roles: the qualified ’third </li></ul><ul><li>place’ – learning acitivities , participation, cultural programmes to new extend, from ’transaction- to </li></ul><ul><li>relation’ </li></ul><ul><li>Services 24/7, updated platforms, ’my library’, </li></ul><ul><li>new partnerships, </li></ul><ul><li>Infrastructure with national services – download of music, films, talking books and e-books </li></ul>
  11. 11. The New Public Library works in new ways <ul><li>Infrastructure: three layers architecture, local/national </li></ul><ul><li>Organisation: networking </li></ul><ul><li>Competencies: communicative and intermediary skills </li></ul><ul><li>Premises: inviting, inspiring, interactive and changing space </li></ul>
  12. 12. We continue to work on <ul><ul><li>Integrating the library services in the daily lives of people </li></ul></ul><ul><ul><li>Developping new services- user driven innovation </li></ul></ul><ul><ul><li>Reaching out to give relevant offers to the entire population </li></ul></ul>
  13. 13. Thank you for listening – Good luck!