Dassault Systemes Worldwide Social Media Strategy

8,700 Employees
80 Countries
83 Countries served
1,6 B Euro revenue
10 Strong brands

Whomever is in the design, test, manufacturing phase
Engineers , designers, endusers
3D from A to Z as a philosophy

Increase Awareness about DS
Extend to new industries, new geographies
… . and new audiences
From 3 … … 11 industries To +

French Gardens vs. English Gardens

Top B2B number of fan
Increase our Awareness and Interactions
10 official pages customized
Links between all pages
Targeted Advertising and leadgen

When in facebook, do as the facebokians do

Quiz Facebook
6,6 virality factor,
capuring valuable contacts

Provide a unified view of 10 official Channels
Offer a new experience on youtube
Increase Awareness and Interactions
Lead Generation

Increase Interactions with our users within official groups
1 Dassault Systèmes Company page customized
Offers contextual presentation of th ecompany based on profil
10 sub-groups by brands & geos
Use of our members profiles to target our messages
Highly targeted Advertisment by groups

LinkedIn
Leveraging new offering :
Api
Company pages

Twitter : let grow
1 Official account
Multiple Geo Account
Multiple brand accounts
Use #dassaultsystemes hashtag

Content Management : leveraging internal communities Contributors 3ds.com DS SWYM PULSE eNewsletter & DS Wired

Our feedback on question handling : Technical Questions Non-Technical Questions 40% 60% Community answered Community answered Dassault Systèmes Experts 1/3 1/3 2/3

eAdvertising : as powerful as your community Facebook Linkedin Youtube
“ Posts based” native campaign (built in)
“ Advertisement” based campaigns

CRM ROI

Monitoring ROI Quantitatives Qualitatives

Level 3 : DS Business Centric 3 Milion
Level 1 = DS Owned > 100,000 Level 2 = DS Centric > 150 000

Integration onto marketing database of SM links
Group belonging leveraging

http://www.francoisprigent.fr	244
http://c00709.phpnet.org	45
http://francoisprigent.fr	3
http://francoisprigent.olympe-network.com	2
http://webcache.googleusercontent.com	1

Dassault Systemes Worldwide Social Media Strategy

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