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Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
Dassault Systemes Worldwide Social Media Strategy
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Dassault Systemes Worldwide Social Media Strategy

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May 2011

May 2011

Published in: Business
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  • Transcript

    • 1.  
    • 2.
      • 8,700 Employees
      • 80 Countries
      • 83 Countries served
      • 1,6 B Euro revenue
      • 10 Strong brands
    • 3.
      • Whomever is in the design, test, manufacturing phase
      • Engineers , designers, endusers
      • 3D from A to Z as a philosophy
    • 4.
      • Increase Awareness about DS
      • Extend to new industries, new geographies
      • … . and new audiences
      From 3 … … 11 industries To +
    • 5.  
    • 6.
      • French Gardens vs. English Gardens
    • 7.
      • Top B2B number of fan
      • Increase our Awareness and Interactions
      • 10 official pages customized
      • Links between all pages
      • Targeted Advertising and leadgen
    • 8. When in facebook, do as the facebokians do
    • 9. Quiz Facebook
      • 6,6 virality factor,
      • capuring valuable contacts
    • 10.
      • Provide a unified view of 10 official Channels
        • Offer a new experience on youtube
        • Increase Awareness and Interactions
      • Lead Generation
    • 11.  
    • 12.
      • Increase Interactions with our users within official groups
      • 1 Dassault Systèmes Company page customized
        • Offers contextual presentation of th ecompany based on profil
      • 10 sub-groups by brands & geos
      • Use of our members profiles to target our messages
      • Highly targeted Advertisment by groups
    • 13.  
    • 14. LinkedIn
      • Leveraging new offering :
      • Api
      • Company pages
    • 15. Twitter : let grow
      • 1 Official account
      • Multiple Geo Account
      • Multiple brand accounts
      • Use #dassaultsystemes hashtag
    • 16. Content Management : leveraging internal communities Contributors 3ds.com DS SWYM PULSE eNewsletter & DS Wired
    • 17. Our feedback on question handling : Technical Questions Non-Technical Questions 40% 60% Community answered Community answered Dassault Systèmes Experts 1/3 1/3 2/3
    • 18. eAdvertising : as powerful as your community Facebook Linkedin Youtube
      • “ Posts based” native campaign (built in)
      • “ Advertisement” based campaigns
    • 19. CRM
    • 20.  
    • 21. CRM
    • 22. CRM ROI
    • 23. Monitoring ROI Quantitatives Qualitatives
    • 24.
      • Level 3 : DS Business Centric 3 Milion
      Level 1 = DS Owned > 100,000 Level 2 = DS Centric > 150 000
    • 25.  
    • 26.
      • Integration onto marketing database of SM links
      • Group belonging leveraging

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