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Mobile Messaging Apps In India 
PREFFERED MODE OF MOBILE COMMUNICATION 
Messaging/ 
Chat Apps 
The power users and 
early adopters of 
messaging apps are 
TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS 
Photo Sharing 
Staying in touch 
with friends 
Group Messaging 
Cost 
MOBILE MESSAGING APP DISCOVERY CHANNELS 
MOBILE MESSAGING APP PREFERENCES 
Blackberry Messenger 11% 6% 6% 4% 4% 0% 4% 
LINE 8% 5% 4% 4% 8% 4% 4% 
38% 
35% 
ADS ON MOBILE 
DEVICE 
INR 129 (US $2.2) 
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi 
Insights 
44% 
95% 
47% 5% 
OUTDOOR 
ADS 
BROWSING THE 
APP STORE 
43% 
WORD OF 
MOUTH 
14% 9% 
ADS ON TV 
Social 
Networking 
19% 
Voice 
Calls 
17% 
e-mails 
10% 
SMS/MMS 
10% 
i 
78% 
UNDER 
35 
INR 71 (US $1.1) 
Source : InMobi Network 
21% 18% 
UPGRADED APP WITH EXTRA FEATURES 
UPGRADED APP WITHOUT ADS 
PHYSICAL GOODS PURCHASES 
27% 
15% 
IN-APP PURCHASE BEHAVIOR 
TYPE OF IN APP-PURCHASES MADE 
IN-APP PURCHASE PRICE POINTS 
Message 
friends 
Message 
family 
Message 
co-workers 
Group chat Stickers and 
emoticons 
Games Send photos 
or videos 
Whatsapp Messenger 88% 71% 57% 76% 50% 0% 87% 
Facebook Messenger 47% 23% 20% 20% 32% 0% 27% 
WeChat 9% 3% 1% 4% 8% 2% 5% 
Google Hangout 11% 7% 6% 8% 3% 0% 8% 
Yahoo! Messenger 3% 3% 1% 3% 2% 0% 2% 
Skype 16% 24% 11% 9% 5% 0% 14% 
Hike 10% 6% 2% 4% 9% 0% 5% 
Sample Size n = 455 
@ 
68% 
66% 
39% 
44% 
46% 21% 
24% 18% 
12% 14% 
Sticker 
56% 
Send/receive 
Multiple Mobile 
Messages Per Day 
WHAT DRIVES ADOPTION OF MESSAGING APPS 
of mobile users have 
made an in-app purchase 
when using a mobile 
messaging/chat 
application 
of users have never 
made an in-app 
purchase but would 
consider it 
REASONABLE PRICE POINT 
EXPENSIVE PRICE POINT 
of users access chat 
apps multiple times 
per day 
of users expect 
to download 
messenger/chat 
app in next 30 days 
DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )

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Mobile messaging apps research study india

  • 1. Mobile Messaging Apps In India PREFFERED MODE OF MOBILE COMMUNICATION Messaging/ Chat Apps The power users and early adopters of messaging apps are TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS Photo Sharing Staying in touch with friends Group Messaging Cost MOBILE MESSAGING APP DISCOVERY CHANNELS MOBILE MESSAGING APP PREFERENCES Blackberry Messenger 11% 6% 6% 4% 4% 0% 4% LINE 8% 5% 4% 4% 8% 4% 4% 38% 35% ADS ON MOBILE DEVICE INR 129 (US $2.2) www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Insights 44% 95% 47% 5% OUTDOOR ADS BROWSING THE APP STORE 43% WORD OF MOUTH 14% 9% ADS ON TV Social Networking 19% Voice Calls 17% e-mails 10% SMS/MMS 10% i 78% UNDER 35 INR 71 (US $1.1) Source : InMobi Network 21% 18% UPGRADED APP WITH EXTRA FEATURES UPGRADED APP WITHOUT ADS PHYSICAL GOODS PURCHASES 27% 15% IN-APP PURCHASE BEHAVIOR TYPE OF IN APP-PURCHASES MADE IN-APP PURCHASE PRICE POINTS Message friends Message family Message co-workers Group chat Stickers and emoticons Games Send photos or videos Whatsapp Messenger 88% 71% 57% 76% 50% 0% 87% Facebook Messenger 47% 23% 20% 20% 32% 0% 27% WeChat 9% 3% 1% 4% 8% 2% 5% Google Hangout 11% 7% 6% 8% 3% 0% 8% Yahoo! Messenger 3% 3% 1% 3% 2% 0% 2% Skype 16% 24% 11% 9% 5% 0% 14% Hike 10% 6% 2% 4% 9% 0% 5% Sample Size n = 455 @ 68% 66% 39% 44% 46% 21% 24% 18% 12% 14% Sticker 56% Send/receive Multiple Mobile Messages Per Day WHAT DRIVES ADOPTION OF MESSAGING APPS of mobile users have made an in-app purchase when using a mobile messaging/chat application of users have never made an in-app purchase but would consider it REASONABLE PRICE POINT EXPENSIVE PRICE POINT of users access chat apps multiple times per day of users expect to download messenger/chat app in next 30 days DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )