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Mobile messaging apps research study india

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Mobile messaging apps research study india (courtesy InMobi)

Mobile messaging apps research study india (courtesy InMobi)

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  • 1. Mobile Messaging Apps In India PREFFERED MODE OF MOBILE COMMUNICATION Messaging/ Chat Apps The power users and early adopters of messaging apps are TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS Photo Sharing Staying in touch with friends Group Messaging Cost MOBILE MESSAGING APP DISCOVERY CHANNELS MOBILE MESSAGING APP PREFERENCES Blackberry Messenger 11% 6% 6% 4% 4% 0% 4% LINE 8% 5% 4% 4% 8% 4% 4% 38% 35% ADS ON MOBILE DEVICE INR 129 (US $2.2) www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Insights 44% 95% 47% 5% OUTDOOR ADS BROWSING THE APP STORE 43% WORD OF MOUTH 14% 9% ADS ON TV Social Networking 19% Voice Calls 17% e-mails 10% SMS/MMS 10% i 78% UNDER 35 INR 71 (US $1.1) Source : InMobi Network 21% 18% UPGRADED APP WITH EXTRA FEATURES UPGRADED APP WITHOUT ADS PHYSICAL GOODS PURCHASES 27% 15% IN-APP PURCHASE BEHAVIOR TYPE OF IN APP-PURCHASES MADE IN-APP PURCHASE PRICE POINTS Message friends Message family Message co-workers Group chat Stickers and emoticons Games Send photos or videos Whatsapp Messenger 88% 71% 57% 76% 50% 0% 87% Facebook Messenger 47% 23% 20% 20% 32% 0% 27% WeChat 9% 3% 1% 4% 8% 2% 5% Google Hangout 11% 7% 6% 8% 3% 0% 8% Yahoo! Messenger 3% 3% 1% 3% 2% 0% 2% Skype 16% 24% 11% 9% 5% 0% 14% Hike 10% 6% 2% 4% 9% 0% 5% Sample Size n = 455 @ 68% 66% 39% 44% 46% 21% 24% 18% 12% 14% Sticker 56% Send/receive Multiple Mobile Messages Per Day WHAT DRIVES ADOPTION OF MESSAGING APPS of mobile users have made an in-app purchase when using a mobile messaging/chat application of users have never made an in-app purchase but would consider it REASONABLE PRICE POINT EXPENSIVE PRICE POINT of users access chat apps multiple times per day of users expect to download messenger/chat app in next 30 days DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )

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