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Mobile Internet Revolution in India: All that you'd like to know

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Mobile Internet Revolution in India: All that you'd like to know. …

Mobile Internet Revolution in India: All that you'd like to know.
- NextBigWhat.com Team.

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  • 1. Mobile Internet in India All you need to know about. - NextBigWhat.com
  • 2. • Desktop PC market is declining.• Smartphone market is exploding.• Rise of “Mobile only’ segment.• Women are more addicted to mobile web now.
  • 3. Desktop PC MarketPC Market in India(Q3 2012 Report). 2011 4.6India missed the PC 2012 2.9revolution. 0 1.25 2.5 3.75 5 in mnSmartphones are the new access device. Rather the ‘only’ access device.
  • 4. (Smart) Phone Penetration• 900 million mobile subscribers in India. • These connections are held by 300 million users (source) • 90% are prepaid.• ONLY 27 million smartphones users in Urban India, as of Q1 2012 [source]• 2.7 million smartphones sold in Q1, 2012.• 5.5 million smartphones sold between Jan-June 2012. Still Early Days..
  • 5. “Still Early Days?” Think Again!‣ India is the largest market for Opera Mobile Store[link]‣ 40% of mobile internet users in India ditchnewspapers for consuming content on smartphones[source]‣40% of Google India’s search originates from mobilephones [source]‣30% of new Facebook users in India register viamobile phone ! [source]‣Indian Smartphone users are more active than theAmerican counterparts. [research]
  • 6. Mobile Internet has surpassed Desktop Internet
  • 7. Mobile Internet: Beyond (Smart)PhonesS40 rules. Android rising. iOS making its presence felt.
  • 8. Say Hello.Mobile-only Generation source
  • 9. • 41% Indians : ‘mobile only’.• 40-50 % of Indian Internet users will access the web only on mobile phones by 2015 [Report]• 40% of Google India’s search originates from mobile phones [source]
  • 10. Mobile Internet in India: Key Stats to know.
  • 11. - About 76% of smartphone users in India access social networking sites on their devices compared to 54 per cent in the US.- Usage: 77% of smartphone owners listen tomusic, while 33 per cent use it for playinggames and 32 per cent read newspapers ormagazine.- Over 94% of Indian smartphone users accessthe internet on their mobile:- Access point: Home is the favourite accesspoint for the mobile internet.-68% of users have made an online purchaseusing their smartphone. [report]
  • 12. Rise of Tier 2. Plus, a gender divide55% of daily mobile Internet usershail from outside the top 8metros [report]36% of smartphone owners inIndia are in 18-29 age group.Only 17% are in the 30 to 49 agegroup.
  • 13. NextBigWhat forMobile Internet in India?
  • 14. Winds of Change.‣ Apple is revisiting India. ‣ Has got distribution partners onboard. ‣ Launched iTunes in India.‣ 3G hasn’t yet taken off in India. ‣ Only 4% of India’s over 900 mn mobile subscriptions are on 3G. ‣ 2013 will see action around 3G and 4G. India could become one of the world’s top five countries for smart-phones by 2016, representing almost 10 % of the entire world’s supply. In 2011, it represented 2.2 of it. NextBigWhat.com

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