Internet and ecommerce in india
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Internet and ecommerce in india Presentation Transcript

  • 1. ‘Internet’ & ‘eCommerce’ in India February 13 2012Juxt Internet & eCommerce in India Public 03/16/12
  • 2. In 2011 Online buying picked up momentum! In Million 100 CAGR Regular Internet Users Shoppers Buyers 24% 80 70 to 80 60 21% 60 48 60 to 70 39 50 35 40 42% 25 26 35 28 20 to 25 20 17 19 10 8 3 5 0 2007 2008 2009 2010 2011 2012 Source: Juxt India Online Study (Recent Round - July 2011 - 2,25,000 random samples from 104 towns & 800+ villages across India) *Note: Regular – At least once a month, Shoppers – Only Search, Buyers – Search & Buy Online • 60 million ‘regular’ users, Internet reaches 29 million Indian households (avg. 2.23 users per household), Covers 11.3% of all Indian households and 5.4% of all Indians and Over 4 in 5 are ‘daily’ users (Daily users’ base grew faster, at 33%) • 4 out of 5 internet users ‘shop’ online (search or buy online), translating into a 50 million strong online consumer base • 17 mn of these ‘online shoppers’ (or 29% of all internet users), also ‘buy’ online - 70% growth from 10 million last yearJuxt Internet & eCommerce in India Public 03/16/12 2
  • 3. 2011 witnessed around USD 400mn worth “non-travel product buying” Top Categories by Value JAS 2011 Average Selling Price (In USD) Online Buyers 17.3million Mobiles & Accessories 72 Top 10 USD 81mn/ Computers & Peripherals 82 Travel Non-Travel quarter Consumer Electronics 47 3.87mn 4.7mn 8.76mn Health & Beauty 32 22% 27% 51% Jewellery 76 Fitness & Sports 46 Cameras & Optics 89 Source: Juxt India Online 2011 Study July 2011 Kitchen & Home Appliances 31 • Online buyers of ‘non-travel’ Apparel & Accessories 20 products (13.5 million) Memory Cards, Pen Drives & HDD 26 outnumber ‘travel’ ones (8.6 Home, Decor & Furnishings 26 million) Toys, Games & Baby 32 Watches 42 • Most bought ‘non-travel’ products Books & Magazines 13 are mobile phones & accessories, Coins & Notes 66 computer hardware and consumer Cars, Bikes & CVs (Accessories) 16 electronics Everything Else 13 Tools & Hardware 23 Musical Instruments 59 • Most bought ‘travel’ products are Movies & Music 5 train tickets and air tickets Collectibles 19 Source: Juxt Quarterly Non-Travel Shopping Brand Track & Market Share Estimation Study (4000+ sample of online non-travel buyers) – JAS 2011Juxt Internet & eCommerce in India Public 03/16/12 3
  • 4. Let’s be aware of few facts… 3 Others 1% Unique Non-Travel Buyers per Quarter Cash Card 1% 2.00 2 e-currency 3% Rate of return 1.27 1.07 30 to 40% Cheque/DD on Delivery 10% 1 0.62 0.64 0.68 0.41 Cash on Delivery 41% Net Banking 42% 0 JFM10 AMJ10 JAS10 JFM11 AMJ11 JAS11 OND10 Credit card 48% Debit card 58% Source: Juxt Quarterly Non-Travel Shopping Brand Track & Market Share Estimation Study (4000+ sample of online non-travel buyers) 0% 20% 40% 60% 80% 100% 100% Credit Card Ownership • Of the 13million around 2million unique 80% Net Banking Users people transact in any given month 60% 38% 38% • Credit card penetration among Internet users 31% 40% 29% is relatively low and remained stagnant 20% 24% 25% 26% 25% • Users use on an average 2 mode of payments, 0% 2008 2009 2010 2011 ‘Cash on Delivery’ is growing and throwing Source: Juxt India Online Study unique challengesJuxt Internet & eCommerce in India Public 03/16/12 4