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India Online Landscape 2012
 

India Online Landscape 2012

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India Online Landscape 2012

India Online Landscape 2012

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    India Online Landscape 2012 India Online Landscape 2012 Presentation Transcript

    • India  Online  Landscape  2012   What’s  NextBigWhat  for  Indias  Internet?  
    • How many Indians are online? NextBigWhat.com
    • What does it mean if there are 120 million Indians online? NextBigWhat.com  
    • Who are they? NextBigWhat.com  
    • Where are they from? NextBigWhat.com  
    • What do they do online? NextBigWhat.com  
    • Most searched people on GoogleNextBigWhat.com  
    • NextBigWhat.com  
    • Top  7  Social  Media  Sites  in  India     NextBigWhat.com  
    • Most email users from India use Google or Yahoo. NextBigWhat.com  
    • Most Indians use Googles Chrome, followed by Firefox and IE Mobile  browsing  has  56  %  share  compared  to  44  %  of  Desktop  Internet  users   NextBigWhat.com  
    • Opera is a favorite mobile web browser. Followed by UCBrowser & Nokia. NextBigWhat.com  
    • Physical music is dead. Wait. Dying.Apple launched iTunes Music storeFlipkart launched Digital Music Store FlyteHungama raised money from Intel CapitalDhingana raised $7 million from Lightspeed & others NextBigWhat.com  
    • E-­‐books  are  at  an  early  stage  •  August   o   Amazon  launched  Kindle  store  in  India  and  partnered  with  a  distributor  to   sell  Kindle.  It  also  opened  up  Kindle  direct  publishing  for  India.  •  September   o  Micromax  launched  Funbook  Infinity  with  digital  content  from  McGrawHill,   Everonn,  Pearson  and  VriS.  Other  brands  launched  similar  tablets.     o  Leading  offline  retailer,  Landmark  launched  e-­‐books  on  its  online  store  with   about  50  categories.  •  October   o   Amar  Chitra  Katha  said  its  going  digital.  It  launched  its  iPhone  app  and  is   planning  to  launch  a  device  agnosSc  plaWorm.    •  November   o   Flipkart  started  selling  E-­‐books  through  Flyte,  its  digital  store.     o  UK  Publisher  Pearson  launched  bundled  educaSon  in  tablets  in  India   NextBigWhat.com  
    • Will  Indians  buy  eBooks?  NBW  Poll  shows     •  45%  prefer  physical  copies  ONLY.   •  20%    prefer  to  buy  ebook  ediSon  ONLY.   •  35%  will  switch  from  physical  to  ebook  ediSons,  if  you  get  some  major  discounts.   There  are  25  mn  e-­‐book  readers  in  India.  Over  half  of  them  are  male.  Nearly  34  %  of  them  are  aged  between   25-­‐  34.  They  mostly  live  in  ciSes-­‐  Bowker  Research.   NextBigWhat.com  
    • An  Internet  explosion  is  in  the   making  •  Government  to  distribute   millions  of  free  Internet  enabled  smartphones  to  the  poor  at  a  cost  of  Rs  7,000  cr   (~$1.28  billion)  •  Hundreds  of  thousands  of  low  cost  tablets  to  be  distributed  to  schools  and   colleges  at  a  subsidised  price.    •  Indian  government’s  ambiSous  plan  to  provide   low  cost  tablet  hit  2  million  pre-­‐orders  in  January.    •  Government  to  connect  2.5  lakh  gram  panchayats  with  broadband  within  16   months.    •  India  emerged  as  the  2nd  largest  base  of  mobile  only  Internet  generaSon  aher   South  Africa  across  the  globe.    •  Top  official  Sam  Pitroda  hosts  press  conference  on  Twiker  for  the  first  Sme.    •  Startup  Village  in  Kerala  gets  1  GBPS  Internet  connecSon  to  become  the  first  to   have  Internet  this  fast.   NextBigWhat.com  
    • Team  NextBigWhat.com.     Dec  2012