The bigMobility Trend in India [NextBigWhat Research]

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The bigMobility Trend in India [NextBigWhat Research]. Key stats and insights you need to know about India's growing mobile web revolution.

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  • Really informative deck. Some of the stats mentioned here seem difficult to be believed and compared when it comes to several other research reports published by sources like IDC, Gartner and many more. For example, what is the current percentage [2013] of smartphone users in India out of total mobile subscribers? I find different reports mentioning different figures which are not comparable.
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  • This was a real nice market survey of India! Got some great insights, thanks :)
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The bigMobility Trend in India [NextBigWhat Research]

  1. bigMobility Trend in India
  2. Mobile is gaining has already gained over Desktop.* bigMobility: A Quick Background * : Data based on Statcounter usage. Is a good measure of trend, but shouldn’t be taken on its face value
  3. bigMobility: A Quick Background Android is growing. But, S40 still rules India’s Mobile Web. * : Data based on Statcounter usage. Is a good measure of trend, but shouldn’t be taken on its face value
  4. The Browser War UC Browser Vs. Opera * : Data based on Statcounter usage. Is a good measure of trend, but shouldn’t be taken on its face value
  5. Facebook India Stats 30% of new users are coming from mobile. Of 88 million users in India, 58 million are mobile users. 30 million users accessing Facebook on Feature Phones! Android rules the Smartphone usage. Image Courtesy : http://www.facebook.com/FacebookIndia
  6. India is the largest market for Opera Mobile Store [link] 40% of Mobile Internet users in India ditch newspapers for consuming content on smartphones [source] 40% of Google India’s search originates from mobile phones [source] Apple has beefed up its distribution in India [source] Google is launching Physical Stores (Android Nation in India) - source Close to 80 million smartphone users in India. Image Courtesy : source The Times...
  7. India is the THIRD largest smartphone market. Overtook Japan. India is growing 4X faster than the global average. The Indian market is rising quicker than China (86% YoY), Japan (24% YoY), the US (19% YoY) and almost all other major countries. Indian OEMs are catching up. Micromax, Karbonn join the top seller list. Source: http://nxtbg.co/1ae17CP Soon Mobile Internet in India Will Touch 150 mn Subscribers Smartphone Penetration
  8. Image credit: shutterstock
  9. 50% of Smartphone Users DO NOT Have Data Connectivity. {Source : http://nxtbg.co/17lAXLV}
  10. Smartphones and Vendors Source : http://nxtbg.co/14S6MH8 Android Rules. Windows Phone (Lumia 520 and 620) is growing fast. Nokia Asha is the new Hope! (Out of Nokia’s 2 Billion App Downloads in India, 1 billion came from S40 and Asha Devices) Indian Brands are faring well - Micromax, Karbonn and Lava.
  11. THE Trend: Indians Are Consuming Apps. A LOT of them! Image credit
  12. Entertainment/Utility Brands Are Driving Adoption Indian Idol Jr. : 66% Voting Via Apps. BookMyShow : 23% Movie/Event Booking Happens Via Apps [Source] Domino’s Pizza : 14.6% Revenue from Online. Apps Driving Ordering. MakeMyTrip Survey : 14% Indians have used a mobile app to book hotels OLX: Mobile traffic contribution has grown from 5% in Jan 2012 to 52% in July 2013. Data : Messaging Apps WhatsApp : 20 million users in India. Line : 5 million users in India. Hike App : 5 million+ Nokia Reached 2 Billion App Downloads in India. Nokia Store sees upto 80 million downloads per month. 168 Indian developers have passed 1 million downloads each on Nokia’s Store.
  13. Rise of Local Language Apps. Samsung partnered with Reverie to launch interface in 9 Indian languages. Plustxt got acquired by One97. Local language news app NewsHunt served 10 billion views. GupShup launched its app in different languages Indian government is spending INR 20,000 crore to lay optic fibre so that all panchayats across the country are connected [http://nxtbg.co/15vm6xB] Image Courtesy : shutterstock
  14. Mobile Payment In 12 months, Immediate Payment Service(IMPS) transactions in India have seen a jump of nearly 22X in India. 7 lakh transactions worth over Rs 400 cr were carried out using IMPS in July 2013 alone Source: http://nxtbg.co/17p2g9P
  15. The bigMobility Opportunity is upon us! Image Courtesy : shutterstock

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