newz.ro - Website Advertising

Website Ads - Rate card & presentation -

Since 2000, newz.ro is the daily press-review for more than 50.000 email subscribers.

… + 9 years online experience

… + 50.000 email subscribers

… + 50 newspapers & magazines summed up

… + 20 interesting news categories covered

… + countless informed visitors

newz.ro  the best online Romanian Press review

Who is newz.ro?

This is the website’s homepage!

Special Projects

Advertorial

Banner Campaigns

Mobile newz.ro banner insert

Website Advertising

1. Branding Menu

Format: insert in menu

Impressions: est. 800 000 monthly

2. Branding Homepage newz.ro: layout colours according to client’s proposals, TacticalBlock (2 banners from the homepage include simultaneously only sponsor's ads)

Format: banner leaderboard (728 x 90), 300 x 250, banner under the 6 news of the day

3. Branding Poll

Format: poll branding on website's left column & in "Top Stiri" newsletter

Impressions: est. 800 views/poll + 50.000 direct mail recipients

4. Branding Mouse Tail

Format: mouseTail

Impressions: est. 800.000 monthly

5. Branding newzBar:

Format: a text - bar under newz Alert category

6. Advertorial

Format: sponsor's article promoted on homepage

7. Banner Campaign for newz.ro for mobile devices ( m.newz.ro )

Website Advertising – Special Projects

newz.ro Special Projects June 2009

Polls (+ interstitial)

Newsletter Insert

Special Newsletter

Widget

Site branding: homepage, menu bar, special effects

Section sponsoring: Glamour, Cancan, Sport

Banner campaign: tactical block, expandable section, 3D banner

Mouse Tail

Online Game

Online Banner & Game

What is the offer?

POLLS

Questions must be relevant for the sponsor

For any option they click, they get into a intermediate page with information regarding option they clicked and from here they can click to client website

Polls will be powered by website AND NEWSLETTERS!!

All options have to have CREATIVE MESSAGES, even for the options that don’t’ allow product’s direct usage (see next slide for a detailed example). The idea in this case will be: spread the news!!

It has to be catchy, funny, clickable!

Polls:

Let’s assume that we are building a poll campaign for Toyota Avensis.

Do you have technical problems with your car?

Yes, I have often problems with my car!  message 1 and click to website

Yes, sometimes  message 2 and click to website

No, I have a good car  message 3 and click to website

When clicking option: “Yes, I have often problems with my car!”  the intermediate page will have a message with … “So, your car has a high rate of technical failure. This would not happen if you would have bought Toyota Avensis! Click here to see more details. Or… click here to continue to newz.ro website.”

And so on with the other options… All options will go to intermediate pages where different approach is set.

As all the options must be CREATIVE MESSAGES, even for the options like “I have a good car!”, the main idea will be to spread the news to acquaintances  “ Good for you! Still you should know there is a car perfect for romanian roads & maybe for your friends! Click here and learn just few words about it and maybe let your friends find out about it!”

Polls Draft Example for Toyota Avensis:

Proposals (layouts):

POLL:

Toyota: http://proiecte.activision.ro/toyota/poll.jpg

Romtelecom: http://proiecte.activision.ro/romtelecom/poll.jpg

Vichy: http://proiecte.activision.ro/dercos/poll-homepage.jpg

INTERMEDIATE ANSWER PAGE:

Toyota: http://proiecte.activision.ro/toyota/ras1.jpg

Romtelecom: http://proiecte.activision.ro/romtelecom/ras1.jpg

Vichy: http://proiecte.activision.ro/dercos/poll-intermediara.jpg

Polls Draft examples for Toyota, Romtelecom, Vichy :

Polls Homepage – Draft Layout Example for Toyota

Polls Interstitial - Draft Layout Example for Toyota

Promoted: on site & in Top Stiri newsletter

Estimated clicks per poll: av. 800 clicks (all clicks routed to intermediate pages that advertise the product)

Polls - Numbers:

Newsletter Insert

Placing banners or branding headers of newz.ro regular newsletters, newz Mail and Top Stiri

ALL ADAPTED TO THE SPECIFIC OF PROMOTION TOOL : daily newsletter with news that people are reading it at the office.

Newsletter Insert:

Proposals (layouts) – newzMail newsletter:

Header branding:

Toyota: http://proiecte.activision.ro/toyota/newsletter2.jpg

Romtelecom: http://proiecte.activision.ro/romtelecom/newzletter-header-branding.jpg

Vichy: http://proiecte.activision.ro/dercos/newzletter-header-branding.jpg

Banner insert:

Toyota: http://proiecte.activision.ro/toyota/newsletter1.jpg

Romtelecom: http://proiecte.activision.ro/romtelecom/newzletter-bannere.jpg

Vichy: http://proiecte.activision.ro/dercos/newzletter-bannere.jpg

Newsletter Insert Draft examples for Toyota, Romtelecom, Vichy :

Demos for all newz.ro newsletter types:

newzMail (sent Monday – Friday, 03:00 am): http://newslettere.newz.ro/newslettere/new/ads/astazi.html

Top Stiri (sent Monday – Friday, 12:00 pm): http://newslettere.newz.ro/newslettere/new/ads/top_stiri.html

Top Saptamanal (sent Saturday, 11:00 am): http://newslettere.newz.ro/newslettere/new/ads/cele_mai_citite_saptamanal.html

Newsletter Insert DEMO newsletter simulations for Toyota

Newsletter Insert - Draft: Banners Over 50.000 email recipients ! Best click rate: 7% Avg. click rate: 3%

Newsletter Insert - Draft: Header Branding Over 50.000 email recipients ! Best click rate: 7% Avg. click rate: 3%

Special Newsletter

Direct emails with 100% Client’s message in

The email should be sent around 14:00 h and pointing out about the need of this special product in today’s society

Special Newsletter:

Toyota: http:// proiecte.activision.ro/toyota/nspecial.jpg

Romtelecom: http://proiecte.activision.ro/romtelecom/nspecial.jpg

Vichy: http://proiecte.activision.ro/dercos/nspecial.jpg

Special Newsletter Draft examples for Toyota, Romtelecom, Vichy :

Special Newsletter - Draft Over 50.000 email recipients ! Avg. click rate: 15%

Widget

PC Clock for desktop

It is easy to download and execute on your PC

It shows the hour, it can be easy branded, link available to open website

Very friendly PC tool, safe for any user, easy to send to friends and share the idea

People like this!

The widget will be installed on the newz.ro website.

DEMO HERE: http://www.newz.ro/get-widget.html#desktop-widget

Estimated number of downloads / widget: 1.000

Widget:

Toyota (includes several widget models): http://proiecte.activision.ro/toyota/widget.jpg

Romtelecom: http://proiecte.activision.ro/romtelecom/widget.jpg

Vichy: http://proiecte.activision.ro/dercos/widget.jpg

Widget Draft examples for Toyota, Romtelecom, Vichy :

Widget - Draft

Site branding

We will personalize the home page exclusively with Client’s elements : header, left and right sides

Menu bar will have a Client name button , near to “Comments”, highlighted in order to be very visible  in all pages !

We can add SPECIAL EFFECTS to newz.ro website, like this “shake” one: http://www.newz.ro/?shake=yes

Monthly views: Homepage–60.000, Button:1.000.000

Site Branding:

Proposal (layout) ** see menu button near “Comments” for Menu Branding:

Toyota: http://proiecte.activision.ro/toyota/homepage.jpg

Romtelecom: http://proiecte.activision.ro/romtelecom/homepage.jpg

Vichy: http:// proiecte.activision.ro/dercos/homepage_branding.jpg

Site Branding Draft examples for Toyota, Romtelecom, Vichy :

Homepage top – header & menu branding (see button near “Comentarii”) - draft, part1

Homepage bottom

left & right side branding

- draft, par2

Homepage bottom - left & right side branding - draft, part2

Section sponsoring

Sponsored sections of newz.ro for Toyota Avensis: Automobile, Sport

Placement of sponsor elements in layout (branding like homepage for ex.)

Est. views for Automobile section: 50.000

Est. views for Sport section: 50.000

Total est. views: 100.000

Section Sponsoring:

Proposals (layouts)

Toyota (Sport Section): http:// proiecte.activision.ro/toyota/sport.jpg

Romtelecom (IT&C Section): http:// proiecte.activision.ro/romtelecom/it_si_comunicatii.jpg

Vichy (Glamour Section - for HER): http://proiecte.activision.ro/dercos/glamour.jpg

Vichy (Sport Section - for HIM): http://proiecte.activision.ro/dercos/sport.jpg

Section Sponsoring Draft examples for Toyota, Romtelecom, Vichy :

Section sponsoring – Sport – draft

Banner campaign

Double Banners: 2 Banners placed on same page, same time  Tactical Block

Banners can be synchronized.

Formats: leaderboard (728x90 pixels), square (300x250 pixels), wide sky scrapper (160 x 600 pixels)

3D banner campaign! DEMO here: http://www.newz.ro/?banner=yes

Banner Campaign

Banner Campaign Draft examples for Toyota, Romtelecom, Vichy :

Toyota : http://proiecte.activision.ro/toyota/propunere_banner.jpg

Romtelecom : http://proiecte.activision.ro/romtelecom/propunere_banner.jpg

Vichy : http://proiecte.activision.ro/dercos/propunere_banner.jpg

Banner Campaign – draft

Mouse Tail

Small Ad attached to PC pointer anywhere is in the web browser

Ad is following the pointer slowly in order to be accessible for clicking on it

Ad can be flash too.

Est. views: 200.000 (1 view / 4 page views)

DEMO: http://www.newz.ro/?tail=yes

Mouse Tail:

Toyota : http:// proiecte.activision.ro/toyota/mouse_pointer.jpg

Romtelecom : http://proiecte.activision.ro/romtelecom/mouse_tail.jpg

Vichy : http:// proiecte.activision.ro/dercos/mouse_pointer.jpg

Mouse Tail Draft examples for Toyota, Romtelecom, Vichy :

Mouse Tail - Draft:

Online Games

Please find below our main games that can be fully branded with the client’s elements & colours . The game’s difficulty can be increased as desired.

1. Ajuta-l pe Mos: http://proiecte.activision.ro/jocuri/ajuta_pe_mos/

2. Bowling: http://proiecte.activision.ro/jocuri/bowling/

3. Cursa Carlsberg-Ski: http://proiecte.activision.ro/jocuri/cursa_carlsberg/

4. Joe Blaster Invazia Kalicilor: http://proiecte.activision.ro/jocuri/joe_blaster/

5. Kul Kar: http://proiecte.activision.ro/jocuri/kul_kar/

6. Orangina: http://proiecte.activision.ro/jocuri/orangina/

7. Rudolf revenge: http://proiecte.activision.ro/jocuri/rudolf_revenge/

8. Sut si Gol: http://proiecte.activision.ro/jocuri/sut_si_gol/

9. Urban Ride: http://proiecte.activision.ro/jocuri/urban_ride/

10. Cursa Carlsberg-ski 2008: http://proiecte.activision.ro/jocuri/cursa_carlsberg_2008/

Online Games:

newz.ro will promote the online game through newsletters and in-site banners

ALL VISITORS AND SUBSCRIBERS WILL BE INVITED TO PLAY AND TO SUBSCRIBE BEST SCORES!

Concept of game: “Play Online Bowling!”  possibility of playing real bowling, having the space branded with Toyota - Avensis

The game is requiring at least 5 minutes spent in a round. Player will have all the time the Ads in front of eyes!

Technology: Flash.

Possibility of subscribing best scores!

DEMO: http://proiecte.activision.ro/jocuri/bowling/

Est. views (game rounds): 20.000

Est. unique players: 4.000

Example of Online Game: Bowling Personalized for different clients (Toyota, Romtelecom, Vichy)

http://proiecte.activision.ro/toyota/joc_intro.jpg http://proiecte.activision.ro/toyota/joc_inside.jpg

http://proiecte.activision.ro/romtelecom/joc_intro.jpg

http:// proiecte.activision.ro/romtelecom/joc_inside.jpg

- Proposal (demo game):

http://proiecte.activision.ro/jocuri/bowling_vichy3/

(We can increase difficulty of game, branding elements, colors)

Example of Online Game: Bowling Personalized for different clients (Toyota, Romtelecom, Vichy)

Example of Online Game: Bowling Personalized for Toyota – Intro - Draft

Example of Online Game: Bowling Personalized for Toyota – Demo – Draft

newz.ro will promote the online game through in-site and/or newsletters banner

Concept of game: “Play Online Bowling!*”  possibility of playing real bowling, having the space branded with Sponsor’s brand elements

After clicking on the website/newsletter banner, a new Internet Browser Page will be displayed, containing the branded Game. The game is requiring at least 5 minutes spent in a round. Player will have all the time the Ads in front of eyes!

Technology: Flash.

Possibility of subscribing best scores!

Example (personalized example for Intact Interactive): http://proiecte.activision.ro/octav/intact/index.htm

* Any of our games can be personalized in this manner !

NEW Special project: Online banner & Game

Contact INTACT INTERACTIVE for campaigns running by banners from adserver.

Website Advertising – Conventional Campaigns Available banner formats: 1. Video banner – 300x250 pixels , on each page of the website 2. Banner - 728x90 pixels, leaderboard , on each page of the website 3. Banner - 300x250 pixels , on each page of the website 4. Banner –120 x 400 pixels, skyscraper , on each webpage that includes "Top Stiri" category 5. Banner - 468 x 60 pixels , on homepage (under Top 6 news) and on each content page 6. Banner - 210 x 210 pixels , in the left column, above "newz.ro Poll". 7. Wide Skyscraper - 160x600 pixels, wide skyscraper , in the left column (under “Filmul saptamanii”) 8. Interstitial banner

Website Advertising – Conventional Campaigns – Banner: 300 x 250 pixels (can be alternated with 300x600 pixels) – Availability: homepage & all content pages BANNER 300 x 250 PIXELS

Website Advertising – Conventional Campaigns – Banner: 728 x 90 pixels, leaderboard – Availability: homepage & all content pages BANNER 728 x 90 PIXELS

Website Advertising – Conventional Campaigns – Banner: 468x60 pixels – Availability: all content pages BANNER 468 x 60 PIXELS

Website Advertising – Conventional Campaigns – Banner: 210 x 210 pixels , left column (above Poll) – Availability: homepage & all content pages BANNER 210 x 210 PIXELS

Website Advertising – Conventional Campaigns – Banner: 160 x 600 pixels – Availability: in all content pages BANNER 160 x 600 PIXELS

Website Advertising – Conventional Campaigns – Banner: 300x600 pixels , alternative for 300 x 250 pixels banner position – Availability: homepage & all content pages

Website Advertising – Conventional Campaigns – Poll

Mobile Website Advertising : m.newz.ro - please see more details at: newz.ro/mobile.html Incepand cu 4 mai 2009, newz.ro are o versiune de website special creata pentru a putea fi citita cu usurinta cu ajutorul telefonului tau mobil: m.newz.ro m.newz.ro traffic statistics for may 2009, according with mobilestats.ro traffic auditing: Avg. Uniques/month: 2.500 Avg. Impressions/month: 8.000

Traffic Analysis

Avg. Uniques/month: 92.670 ; Avg. Impressions/month: 833.798 Website traffic evolution – SATI.ro newz.ro - Traffic evolution from October 2007 to April 2009 (according to SATI)

Main news sections & weekly traffic figures (April 2009) – LA ZI section newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 SOCIAL Uniques: 3.500 Impressions: 20.000 ACTUALITATEA EXTERNA Uniques: 3.000 Impressions: 20.500 LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 POLITICA Uniques: 2.200 Impressions: 14.600 ZOOM Uniques: 3.800 Impressions: 22.200 Section index Uniques: 800 Impressions: 2.600

newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections & weekly traffic figures (April 2009) – ECONOMIE section LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 COMPANII & AFACERI Uniques: 2.200 Impressions: 13.500 FINANTE & BANCI Uniques: 2.600 Impressions: 15.300 Section index Uniques: 300 Impressions: 2.400

newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections & weekly traffic figures (April 2009) – GLAMOUR section LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 CASA & GRADINA: Uniques: 1.800 Impressions: 9.500 IT & COMUNICATII Uniques: 1.700 Impressions: 11.000 Section index Uniques: 300 Impressions: 1.600 AUTOMOBILE Uniques: 1.300 Impressions: 9.300 HEALTH & BEAUTY Uniques: 4.000 Impressions: 26.000 LUXURY Uniques: 1.000 Impressions: 4.500

newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections & weekly traffic figures (April 2009) – CANCAN section LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 SHOWBIZ & MONDEN Uniques: 11.400 Impressions: 75.000 SOCANT Uniques: 3.500 Impressions: 22.500 Section index Uniques: 1.600 Impressions: 12.500

newz.ro *Uniques represent unique IP’s that accesed each section. One IP adress can acces many sections and it will be reflected in total uniques for each visited section. Thus their sum will be higher than uniques/all site. Source: newz.ro, April 2009 Main news sections & weekly traffic figures (April 2009) – SPORT section LA ZI Uniques*: 13.300 Impressions: 79.900 ECONOMIE Uniques*: 5.100 Impressions: 31.200 GLAMOUR Uniques*: 10.100 Impressions: 61.900 CANCAN Uniques*: 16.500 Impressions: 110.000 SPORT Uniques*: 2.200 Impressions: 16.800 FOTBAL Uniques: 900 Impressions: 6.900 TENIS Uniques: 350 Impressions: 3.000 Section index Uniques: 300 Impressions: 2.500 ALTE SPORTURI Uniques: 650 Impressions: 4.400

Additional servicies for our clients:

web creative & production (banners, newsletters, websites)

Flash development (scripting)

3D productions

online games

video productions (High Definition Cameras)

email marketing

hosting

campaign reports

Other details

Activision Marketing LTD

Contact: 4 P-ta Alba Iulia Bucharest - 3, Romania www.newz.ro [email_address] [email_address] Office Phone: 004 031 71 00 222 Fax: 004 031 71 01 234 Mobile: 004 0730 228 485