3 Killer Secrets of Email Marketing
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3 Killer Secrets of Email Marketing



Presentation given by David Hazzard to

Presentation given by David Hazzard to
Breakwater Networking Group at Regus, Plymouth
19th July 2011



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  • David Hazzard is cofounder of newzapp email marketing. The product, newzapp , has its 10 year anniversary in November 2011. It is the email marketing of choice for over 800 customers and over 18’000 accounts have been created since its inception.
  • Shorten your stories Dont say more than you need to Link to further information Use bullet points Call to action Have a single Call to action Make sure its visible Make it compelling Terrorize NOT – Don’t spam To make it to the inbox and avoid the junk folder Don’t overuse Bold TOO MUCH CAPITALISATION Font sizes and colours Images Big/little
  • Communicate concisely Personalise your emails get a much better response From email address Schedule Succinctly B2B Tuesday – Thurday 10-4 B2C – aqround payday Test, Test, Test Every email client will render you email campaigns differently.
  • Track your clicks and opens using your email marketing tool. This gives invaluable statistical information on both an individual and trend perspective. Good email marketing software will have real-time statistical updates. Spatially Analyse, not only is it important to analyse the individual clicks but you should analyse where they have clicked within the newsletter view.. Both the clicks and opens and the spatial analysis can be used to improve future email marketing campaigns. Trounce the bounce, your email marketing software should identify bounces. The email marketing system should be configurable to allow auto unsubscription of both hard and soft bounces. A hard bounce is for example where the domain name doesn’t exist. A soft bounce can be an out of office responder or a mailbox full bounce.
  • Your email marketing strategy should include creating a welcome page. This is an email the subscriber receives when they signup to your newsletter. This will detail what they can expect from your email newsletters, in terms of content and frequency. Could be expert advise, or special offers, or industry news, or company news. Frequency could be weekly, fortnightly or monthly. Additionally if there is new or breaking news this could fall outside your usual newsletter schedule. Send to a drip feed plan – email marketing isn't just for Christmas! Unless you are selling umbrellas in the rain, you are going to have to work on your marketing to drive your prospects to becoming sales. Dentist friend Before and after pictures Dear Grant problem page provided for local glossy He’s been chosen by Sensodine Track, track, track – in contrast to web stats and Google Analytics, email marketing gives you exactly who clicked on the links and who opened the emails. All other stats don’t know exactly who undertook the action.

3 Killer Secrets of Email Marketing Presentation Transcript

  • 1. www.newzapp.co.uk 3 killer secrets of email marketing? David Hazzard newz app email marketing www.newzapp.co.uk @DavidHHazzard
  • 2. email marketing -? www.newzapp.co.uk
    • Create
    • Send
    • Track
  • 3. email marketing - Create www.newzapp.co.uk
    • Call to action
    • Shorten your stories
    • Terrorize NOT
  • 4. email marketing - Send www.newzapp.co.uk
    • Communicate concisely
    • Schedule succinctly
    • Test, test, test
  • 5. email marketing - Track www.newzapp.co.uk
    • Clicks & Opens
    • Spatially Analyse
    • Trounce the bounce
  • 6. email marketing – 3 killers www.newzapp.co.uk
    • Create Welcome page
    • Send to a drip-feed plan
    • Track
  • 7. www.newzapp.co.uk find out more about newzapp
      • To find out more about newzapp email marketing you can:
            • Visit www.newzapp.co.uk
            • Call us on 0845 612 5544
            • Email [email_address]
            • Twitter @NewZapp and @DavidHHazzard
      • Finally thanks to Darren