4 Opportunities Your Business Is Missing On Facebook
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4 Opportunities Your Business Is Missing On Facebook

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http://www.ny-ave.com | Just when you think you have mastered small business social media marketing, another new innovation comes along and bam--you're back to square one. The truth is many small ...

http://www.ny-ave.com | Just when you think you have mastered small business social media marketing, another new innovation comes along and bam--you're back to square one. The truth is many small businesses are only covering the basics when it comes to their Facebook presence. While it's nice to have a profile and a collection of fans, you could be doing much more with Facebook. Here are four opportunities your business might be missing on Facebook...

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    4 Opportunities Your Business Is Missing On Facebook 4 Opportunities Your Business Is Missing On Facebook Presentation Transcript

    • 4 Opportunities Your Business Is Missing On Facebook by New York Ave.
    • Ahhh Facebook… the ever changing behemoth of a social network. Just when you think you have mastered social media for your small business, another new innovation comes along and BAM, you’re back to square one.
    • Have no fear, we put together four areas you can easily cover to make sure no opportunity is lost. The truth is many small businesses are only covering the basics when it comes to Facebook. While it’s nice to have a page and a collection of fans, you could be doing more.
    • 1 Respond to Your Customers
    • 1 Respond to Your Customers Your Facebook page is not merely a place to post promotions or make announcements. It should also be a place to nurture conversations with your customers.
    • 1 Respond to Your Customers 23% of users check their Facebook at least five times a day, you can’t afford to be unresponsive. Facebook users are expecting quick, if not immediate feedback.
    • 1 Respond to Your Customers Handling your customers needs and concerns as they arise will help keep your Facebook fans satisfied and coming back to your for more.
    • 2 Be Shareable and Buzzworthy
    • 2 Be Shareable and Buzzworthy One of the worst and most common mistakes small and growing businesses make when implementing a social media strategy is passivity.
    • 2 Be Shareable and Buzzworthy Your social media strategy should create an interactive experience for consumers. It should be engaging, enjoyable, and interesting. In other words, be shareable!
    • 2 Be Shareable and Buzzworthy Content that is shareable will help to spread your brand and create more leads. The more buzz you create around your Facebook page, the more successful it will be.
    • 3 Complete Your Profile
    • 3 Complete Your Profile Many small businesses simply fail to complete their Facebook page profiles. Customers need to be able to learn about your business easily!
    • 3 Complete Your Profile Any contact information that is on your website should also be available on your Facebook page. You should also outline your services and specialties there too.
    • 3 Complete Your Profile A complete profile should include the proper company categories, relevant contact info, logo, vital info such as hours of operation, and links to other social media pages.
    • 4 Create Custom Tabs
    • 4 Create Custom Tabs A little customization can go a long way when it comes to your Facebook page. Tabs are one great way for small businesses to customize their Facebook pages.
    • 4 Create Custom Tabs There are plenty of free apps that can be used to create custom tabs and lots of fantastic third-party tools such as ShortStack that help manage contests and promotions.
    • 4 Create Custom Tabs Use custom tabs to feature special deals for fans, showcase Instagram photos, share success stories, or offer sign-up forms for special promotions.
    • 74% of consumers rely on social networks to help them make purchasing decisions. This means that every move you make in your social media marketing can make a huge difference. Yes, it takes time to master but it is well-worth the results!
    • If you go to the trouble of creating a Facebook page, go the extra mile to make it work. An empty and non-responsive Facebook page is like an empty storefront…it’s uninviting and will likely drive customers from your brand and product offerings.
    • Know you need a social media strategy but just too busy to manage it? Take a second and check out our social media management services, we’d be happy to help! Visit our website at NY-AVE.com and get in touch with our team.