Only three fundamental ways to draw clients:1.DIRECT - Client types your URL into a browser2.REFERRING SITES – Client selects a link from anothersite3.SEARCHENGINE – Client finds your site in a searchMeasure: www.google.com/analytics/features.htmlDrawing Clients to Your Site
DirectClient types your URL into browser ….generally after seeing it in off-line media: suchas business cards, brochures, presentations,and ads in magazines, newspapers, etc.
Referring SiteClient selects a link in another site but not as a result of asearch.Exam ple s o f so urce s :
Search EngineThe client finds you by searching on a term for which you place wellin the search engine (one of your “keywords”), or on a term thatbrings up your paid ad:Where the search engine results page rates you highly, this is calledan “ organic search ” result. Modifying your web pages to improveyour organic search result is commonly called “search engineoptimization,” or SEO.Ads are generally pay-per-click (PPC), that is, you pay the ad carriereach time a visitor to that page “clicks through” to your site
SEO (Search Engine Optimization) is the new technology in IT sector to improveyour online business.SEO is the technique for increasing the visibility and visitors to the website whichmaximizes the brand exposure by attaining high rank in search engine resultWhat is SEO (Search Engine Optimization)?Why SEO?Achieve the top 10 positions in Google or othersearch engine resultsIncreased visibility on search enginesMore visitors to the websiteMaximize brand exposureMore sales and increased revenue