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As a part of our blog series “HR and Recruiters the New Marketers“, I want to share practical ways HR and recruiting professionals can put real marketing concepts to work to improve corporate recruiting programs right now. Now, I am not advising everyone to run out and spend tens of thousands of dollars on full-blown employment branding initiatives (if you want to, we have a great partner for that). Rather, I am suggesting that while the year is young, HR and recruiting pros should consider creating (or revamping) a marketing framework to optimize recruiting communications. Here is where to start.