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Multiservice Broadcast Networks Over Satellite
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Multiservice Broadcast Networks Over Satellite

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Simon Pryor, Newtec’s Director Product Marketing Broadcast, presented at IBC2012 on ‘Multiservice Broadcast Networks’ over satellite. During this presentation he talked about the different types of......

Simon Pryor, Newtec’s Director Product Marketing Broadcast, presented at IBC2012 on ‘Multiservice Broadcast Networks’ over satellite. During this presentation he talked about the different types of business models, the total cost of ownership and the future developments to be expected.

Below a quick overview of the main topics:

Revenue:
- Blended Live and File Workflows
- Smart Network Platform
- Virtual Network Operation
-------------------------------
Total Cost of Ownership:
- Converged All-IP Network
- Intra- and Cross-Layer Optimization
- Dynamic Carrier Management
- Portfolio of Modems and Applications
- E2E Service and Network Management
-----------------------------
Evolve:
- S2 Extentions
- Use of ACM & Ka-band
- Carrier ID

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  • IntroductionChange never occurred so rapidly in our industry as todayBackflash Serge (Belgacom)… satellite will be replaced by fiber (1994)But HTS, efficiency technologies have changed the gameAmount of capacity in the sky has never been so big & will explode in the upcoming years thanks to HTSSatellite has a life next to terrestrial (complimentary)NEWTEC: exciting year full of introductions of new products & breakthrough technologies
  • Intro slideToday I’m going to talk about multi-service technologies, in video networksWe are at IBC, our focus is ‘broadcast’As you can see it is about of lot of thingsBut what are we actually talking about?
  • A multi-service network is ‘what it says on the can’There are many sources & types of content ingress.In broadcast, the typical contribution: SNGs, Fixed contributions, FNG It may be for sports, for newsgathering, for special events, whatever As well as contribution, there is the exchange & transfer of content & assets, trunking, post, …And it’s not just broadcasting: video’s everywhere, for reconnaissance, surveillance, SCADA monitoringThe consumption of this cotent can be channels for distribution, DTH, DTT, head-endsOther IP services like broadband access can be multiplexed onto the same networkThe all IP hybrid satellite & terrestrial networks are integrated in managed networks
  • The multiservice networks are about moving content, whatever the content, moving it to where it needs to be, at anytimeIt’s also about doing it as a reliable optimized ‘hosted service’: offering attractive services & SLAs to users, that are cost-effective.It’s also about having a modular system that is flexible enough to meet specific customer needs, to be ‘fit for purpose’ It’s also about running a profitable commercial business
  • Running a business is about ROI and business modelsIt about making money by generating revenues from providing services, new services that can enable new business modelsTo be profitable, costs need to be kept under control. A single and optimized infrastructure can lower the TCOA viable business has to survive over time and that means evolving towards tomorrows technologies, to stay relevant & keep ahead of the pack
  • Running a business is about ROI and business modelsIt about making money by generating revenues from providing services, new services that can enable new business modelsTo be profitable, costs need to be kept under control. A single and optimized infrastructure can lower the TCOA viable business has to survive over time and that means evolving towards tomorrows technologies, to stay relevant & keep ahead of the pack
  • Business use cases to generate more revenue on platform (multiple services): - Distribution, for permanent channels - Live contribution, typically day-time @ peak times. It is this that defines the required transponder capacity - As well as live, you can also support file services - Like program exchange, for instance transferred at night - And news clips & packages that have deadlines to meet during the day as well as night
  • Not only can the storage be used to migrate Live workflows to File, the infrastructure can also be used to generate revenue from additional services
  • Before: Existing networks on dedicated networksEach network was setup for a specific focus on their core applicationsThe step is too big for each individual network to expand, adding services
  • After: Hosted servicesThe individual networks become ‘virtual networks’ on a hosted platform, operated by a service providerFor both the service providers & VNOs: - Provide capability to quickly offer new services to VN, adding revenue generations possibilities for both VNs & SPs - By providing flexible SLAs to the VNs, it allows them to grow as needed with dedicated & secured resources - By ensuring ‘commercially healthy’ and growing VNs, this generates long term revenues for the SP
  • The revenues are ensured by integrated & automated accounting & billing for both service providers & VNOs
  • The fundamental architecture to support a multi-service platform is a converged All-IP network infrastructure
  • In an integrated network stack, all the layers technologies are optimized to obtain more efficiencyAdditionally, integration across the layers provide substantial gains.Using the the latest physical layers gain, like extensions to the DVB-S2 standard already provide good gainsBut as we traverse up the stack, the efficiency gains can be far greater: Merging disparate businesses onto one platform has major TCO benefits in business streamlining
  • The single biggest cost of operating a satellite platform is the transponder bandwidth.This needs to be effectively managed for TCO & profitability.The key profitability parameter is “utilization rate of managed bandwidth”As well as the ‘regular’ bandwidth, used for permanent & occasional services, there can be needs for extra bandwith.For broadcasters, this is typically the case for sports like football/Olympics, special events (e.g. Summits), breaking news storiesDuring the introduction of new platforms, it takes time for services to be deployed and for users to adopt & use the platform‘Over provisioning’ for the maximum is just too expensive. Pay for the ‘right’ amount of bandwidth, which changes (grows) over time
  • How many different networks & NOCs do you operate?Separate teams of transmission teams, video & audio teams, operational teamsReducing network operational costs by streamlining operations by consolidation of networks towards multi service networks
  • In this world, staying still means going backwards. We all have to evolve and embrace tomorrows technology
  • How to use that extra ACM Bandwidth?Other Best-Effort IP ServicesBest-Effort File TransferAdaptive Live Video, e.g. NewsgatheringLow-res proxy (prioritized) + high-res (buffered)Adaptive bit-rate have made strong inroads into distribution with MPEG-DASH, “smooth streaming” and the like.But in live contribution and exchange, CBR still reigns supreme & the industry is often conservative in a fast changing worldUsing ACM can give you extra bandwidth, which allows extra services to be offered, more revenues stream, if the services are what the market acceptsKa-band bandwidth can be considerably cheaper, but the rain fading is even more pronounced. Find for consumer services but is the availability high enough to contribute champions league in CBR without wasting all gains from Ka? The juries still out but workflows will need to evolveThere are obvious ways to use that bandwidth: other best-effort IP services and file transfers that don’t have tight deadlines, if it’s there by the morning that will be fine!But there are other possibilities. Take the example workflow: - Breaking new event & you’ve got a scoop - You’re guaranteed at least a low-res proxy version for the 6 o’clock news. It might look like BGAN but hey, it’s breaking news. - As the news story evolves by the 9 o’clock news, you’ve got the higher-res assets - And the transmission costs per minute are much lower, so you can afford to cover more news eventsWe are also doing tests of adapting the bitrate over Ka, adjusting the quality to the current bandwidth
  • IntroductionChange never occurred so rapidly in our industry as todayBackflash Serge (Belgacom)… satellite will be replaced by fiber (1994)But HTS, efficiency technologies have changed the gameAmount of capacity in the sky has never been so big & will explode in the upcoming years thanks to HTSSatellite has a life next to terrestrial (complimentary)NEWTEC: exciting year full of introductions of new products & breakthrough technologies

Transcript

  • 1. MULTI-SERVICEBROADCASTNETWORKSSimon Pryor,Director Product MarketingBroadcastPresentation at IBC,September 8, 2012 © Newtec Cy nv – All Rights Reserved. Newtec Proprietary Information 1
  • 2. 2
  • 3. One Multi-Service Network Sources Consumption FNG Trunking Direct to Home SNG & OB Government Teleport DTT Distribution IP Fixed Contribution Aerial Systems Distribution Headends Newsrooms & Studios Post production Command & Control VAS Providers Archives Studio Exchange B2B VSAT Broadband3
  • 4. Any Content … Anywhere … Anytime … CONTRIBUTION EXCHANGE DISTRIBUTION DTH 3G/4G CDN Fixed OverlayContribution Multilateral Hub 1-Hop Radio & TV Contribution DTT, FM, DAB+ Studio Mobile TV SNG Newsroom Hybrid Networks SD/HD/3D Flyaway FNG Cable & IPTV Head-ends Terrestrial Studios, Newsrooms Redundant Hub Fiber Broadcast Centers Global Network Head-ends
  • 5. Multi-Service Broadcast Networks New Services enable New Business Models Lowest TCO with Single & Optimized Infrastructure Evolve towards tomorrow‟s technology5
  • 6. Multi-Service Broadcast Networks New Services enable New Business Models Lowest TCO with Single & Optimized Infrastructure Evolve towards tomorrow‟s technology6
  • 7. Carry More and Different Content Blended File and Live Workflows 1 Day Bandwidth Distribution Contribution Program News clips Additional Exchange & packages • Live Exchange Peak determines max transponder capacity • Automated File Exchanges increase efficient • Extra services • Utilized during „peak‟ day-time only! space segment usage • Extra revenue7
  • 8. Process Services In the Network Smart Network Platform Transport Pipe Playout Store Stream Content In The Cloud Video Audio tracks New Value-Ad Services Metadata Content Life to File SD to HD Archive Aggregation Workflows Upconversion HD to SD down Transwrap Transcode OTT Content Conversion Meta Data RDS Ad Insertion Localization8
  • 9. Fast Service Deployment Dedicated Single-Service Networks Marie’s Radio Network Ken’s SNG Vans Bill’s Video Distribution Network Tom’s Enterprise Network David’s Broadband Network9
  • 10. Fast Service Deployment Virtual Network Operation • Fast deployment of other Services • Pay as you Grow concept • Flexible SLAs per VN • Dedicated Networks through Partitioning Satellite SP Marie’s Radio Network • Terminal and User BC Union Authentication, Authorization & Encryption Private Ken’s SNG Vans Virtual • Quotas per user / terminal Cloud Bill’s Video Distribution Network Tom’s Enterprise Network David’s Broadband Network10
  • 11. Fast Service Deployment Virtual Network Operation - Billing 10,10 10,10 10,10 10,10 10,10 30,30 20,20 John’s Terminal11
  • 12. Hybrid Global Content ExchangeBuying & Selling Content – As a Service, End-to-End • Hybrid Satellite/Terrestrial • Maximum Uptime via Redundancy • Managed Reliable Services • Attractive $/min Hub Content Aggregation & Brokerage, International Event Coverage, ‘Diaspora TV’, News Feeds Hybrid Private Networks Cloud
  • 13. Multi-Service Broadcast Networks New Services enable New Business Models Lowest TCO with Single & Optimized Infrastructure Evolve towards tomorrow‟s technology13
  • 14. All-IP Based Infrastructure Converged All-IP Network • Live and File • Media Format Agnostic • QoS Management for all services IP • Unmanned Remote Terminal Operation • “Always on” Managed Network • Hybrid Satellite – Fiber14
  • 15. MS-BC Optimization at All Layers Intra- and Cross-Layer Optimization Video, radio, VoIP & data services Broadcast Broadcast SD/HD contribution links Permanent and Occasional Use Applications File based workflows Content and metadata management and Services VNO hosted managed services Integrated NMS & accounting/billing North-bound interface to OSS/BSS IP p2p and p2mp session reservation Transport Reliable multicast file transfer (DataCasting) Session and resource management Efficient bandwidth and carrier management Efficiency X-layer optimization through ACM up to 150% IP IP policy control and QoS (Bandwidth Mgt) Hybrid satellite / terrestrial fiber IP Networks Compression & acceleration (Optimization) up to 9% From narrow band to wide band up to 37% More bits/sec/Hz (S2 extensions) Physical Bandwidth Cancellation up to 33% Open standards based interoperability Optimal satellite spectral efficiency up to 10% RFI Reduction (Carrier ID)15
  • 16. Dynamic Carrier Management Primary OPEX = Satellite Transponder Costs managed bandwidth dynamic permanent provisioned occasional dynamic Freq Support Operational Transmission Needs • Regular Permanent & Occasional • Extra Ad-Hoc Managed Bandwidth – Special Events Pay As You Grow • Add extra bandwidth as usage grows • Cost-effective migration from legacy networks16
  • 17. Right Equipment @ the Right Place Portfolio of Modems and Application Terminals SIT VOIP + IP SAT SNG SAT Flyaway FNG Scalable Hub SAT Video +IP SD, HD, MPEG-2, H.264 SAT Radio + IP17
  • 18. Operational Excellence at All Levels End to End service and network management SLA Management Single Console Business Management VNO Mgmt E2E Visibilty Accounting and Billing Performance Mon. Live & File Workflows Service Processing Service Management CMS & Playlist Mgmt Content Protection Service Scheduler (OU) QoS Management Network Topology Session Manager Network Management Session Scheduler Resource Manager Link Optimizer Carrier (ID) Management FCAPS on NE layer Multi-vendor Protocols Element Management Terminal Certification Automated Redundancy Local Automation Always-On experience Network Elements18
  • 19. Multi-Service Broadcast Networks New Services enable New Business Models Lowest TCO with Single & Optimized Infrastructure Evolve towards tomorrow‟s technology19
  • 20. Contribution to Even Better Standards Standards are important The DVB (Digital Video Broadcast) standard protects end-users from vendor lock-in and provides freedom of choice Evolution is good for our industry DVB evolutions like DVB-S to DVB-S2 provided 20-30% OPEX reduction for broadcasters Newtec contributes to a more efficient DVB-S2 Newtec contributes to DVB to establish an evolution that further optimizes satellite capacity usage Newtec actively supports standardization of Carrier ID (CID)20
  • 21. Modulation beyond DVB-S221
  • 22. Using ACM & Ka-Band Adaptive Bit-Rate in Contribution & Exchange Fading more pronounced in Ka-Band Fading but bandwidth is cheaper Extra B/W Extra B/W ? Extra bandwidth, same cost, how to use? Guaranteed Minimum Bandwidth ✔ Constant Bit-Rate (CBR) Live Video22
  • 23. Fighting Carrier Interference ID Injected by Modulator Signal A + signal B + Noise into Carrier Signal A + Noise Symbol Rate Service A (Host Carrier) Signal to Noise Ratio Service B (Interfering Other Service) Noise floor Spread CarrierID (224kHz)Carrier ID Info Available in 2 versions • NIT version (available today) • DVB standard RF version (Q4 2012)
  • 24. Tackling Interference by Design Automated networks inherently “interference friendly” Terminal installation & certification Eliminating the „repetitive manual‟ errors Ongoing „calibration sessions‟ to monitor & adjust parameters Transmission block of „bad citizens‟ No „FWD lock‟ = no transmission24
  • 25. Multi-Service Broadcast Networks 1. Blended Live and File Workflows New Services enable New 2. Smart Network Platform Business Models 3. Virtual Network Operation 1. Converged All-IP Network 2. Intra- and Cross-Layer Optimization Lowest TCO with Single & 3. Dynamic Carrier Management Optimized Infrastructure 4. Portfolio of Modems and Applications 5. E2E Service and Network Management 1. S2 Extentions Evolve towards tomorrow‟s 2. Use of ACM & Ka-band technology 3. Carrier ID25
  • 26. THANK YOUsales@newtec.eu © Newtec Cy nv – All Rights Reserved. Newtec Proprietary Information 26