If you are in business, you need to be a marketer. If you are in business in 2009, you need to be a content marketer.
Back to 1958
We used to do much all of the listening and engaging in person. Now we do it mostly online.
Once Your prospective customers have confidence that you are sharing with them vital knowledge intended to solve their problems, they begin to trust You. At first they may trust youonly as a supplier of information. But, as you build on that level of trust and as youmake it easy for them to learn about Your customer centric solutions, you are first in line to become a trusted supplier of products and services.
If I were to oversimplify this new mindset it would be with the following mantra, “it’s all about your customers. It’s not all about your company.”
“ It means everything! Seriously, we love how people use the products we make to tell the stories of their lives. It is great to work in a category that enables people's self expression. Giving voice to those stories and inspiring others is what it is all about.”
All it costs is your time… Blog = on Wordpress is Free Twitter = Free Facebook = Free Linked In = Free
A business blog is your best foundation for a comprehensive content marketing—and a social media—strategy. I consider it a fundamental building block without which your online marketing efforts will suffer significantly.
Provide a home for visitors responding to your newly effective PR 2.0 strategy
Good Morning, Non-Profit Marketers!
For Non-Profits: Is It the Best of Times…or the Worst of Times?
Why Now Could be the Best Time to be a Non-Profit… … But only if you can put content marketing, the web, and social web, to work
When We Left Kodak in 1960… This is how they enabled customers to make emotional connections. Have they made the content marketing transformation?
What Does Content Marketing Mean to Kodak in 2010? “ It means everything! Seriously, we love how people use the products we make to tell the stories of their lives. Giving voice to those stories and inspiring others is what it is all about.” Tom Hoehn, Director of Brand Communications & Convergence Media.
The Key to Success: Deliver Relevant & Compelling Content Online Translate Your In-Depth Customer Understanding into Information that Benefits Your Customers. It’s All About the Customer. It’s Not About Your Company
Content Marketing Empowers The Little Guy to Compete With the Big Guy Adding Social Media to Your Marketing Mix Gives You Even Better Odds
The Best News!! Content Marketing is the Least Expensive PR & Marketing Strategy!
David Lawrence Center: Becoming Really Accessible
What is Social Media? Social media transforms “broadcast media monologues ( one to many ) into social media dialogues ( many to many ). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” --WikiPedia
Social Media are a Vital Component of Sales & Marketing in 2010
114.5 Million US TV households
220 Million US web users
120 Million blogs
75% of US Online adults use social media
200 Million Facebook users
10 Million Twitter users
Recession: Forget About It! Forrester 2009-- 95% of Marketers Will Maintain/Increase Social Media $$
Hard Work of Content 1 st . Magic of Social Media 2 nd . “ Social media is where the magic can happen. But consider content as all the upfront work, research and practice that it takes to put the magic show together. Social media is the Abracadabra.” --Joe Pulizzi
Remember: It’s Social Media, Not Social ME -dia Create and contribute value to the conversation
Your Blog Is Your Most Important Social Media Tool Business Blog Facebook Twitter LinkedIn
It Begins with a Blog: "If you want something decent about you in Google you MUST blog. This is NOT optional anymore." - Robert Scoble (@Scobleizer)
Begin and Build Great Content With a Business Blog It’s still all about relevant and compelling content!
Does this content marketing effort help us achieve our strategic goals?
Does it integrate with our other strategic initiatives?
Do we have executive support for this content strategy?
To sum up: I've seen too many custom content projects live outside of marketing and the overall strategic goals of the company. To truly be successful, a content strategy needs to tell your brand story as it relates to your customers. Don't let it live in a vacuum.