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Kellogg's Optivita: Case Study

by on Jul 11, 2013

  • 359 views

Adding national newspapers doubled brand familiarity and claimed trial for Kellogg's Optivita compared with TV solus.

Adding national newspapers doubled brand familiarity and claimed trial for Kellogg's Optivita compared with TV solus.

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Kellogg's Optivita: Case Study Kellogg's Optivita: Case Study Presentation Transcript