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Newsbrands and mobile

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  • Via app or browser
  • Via app or browser
  • Total Audience is smartphone owners aged 13+ (39 million)

    18-24 year olds are 17% more likely than the average smartphone owner to access news on their device
    25-34 year olds are 19% more likely than the average smartphone owner to access news on their device
    18-34 year olds are 18% more likely than the average smartphone to access news on their device

    59.3% of 18-24 year olds access news on their smartphone
    60.6 % of 25-34 year olds access news on their smartphone
    Overall, 60.1% of 18-34 year olds access news on their smartphone
  • 18-24 year olds are 17% more likely than the average smartphone owner to access news on their device
    25-34 year olds are 19% more likely than the average smartphone owner to access news on their device
    18-34 year olds are 18% more likely than the average smartphone to access news on their device

    59.3% of 18-24 year olds access news on their smartphone
    60.6 % of 25-34 year olds access news on their smartphone
    Overall, 60.1% of 18-34 year olds access news on their smartphone
  • 18-24 year olds are 17% more likely than the average smartphone owner to access news on their device
    25-34 year olds are 19% more likely than the average smartphone owner to access news on their device
    18-34 year olds are 18% more likely than the average smartphone to access news on their device

    59.3% of 18-24 year olds access news on their smartphone
    60.6 % of 25-34 year olds access news on their smartphone
    Overall, 60.1% of 18-34 year olds access news on their smartphone

    Audience is aged 13+
  • Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international
  • Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international

    Figure is browser only
  • Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international

    Figures are browser only
  • Uses browser data
  • Figures uses browser and app data
  • Figures use browser data
  • Figures use browser and app data
  • Figures use browser and app data

Transcript

  • 1. Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1
  • 2. Market Overview 2
  • 3. 3 50.8m people now own a mobile phone in the UK, the majority of them are smartphones 77% 23% Smartphone Other Smartphone penetration Smartphone ownership is up 11% on last year Source: comScore MobiLens, 3 month average ending September 2014
  • 4. 4 O2 is the largest operator in the UK 22.1 19.3 10.29.2 7.9 7.2 5.8 18.2 O2 Vodafone 3 Orange Tesco Virgin T-Mobile other Market share of operators (vol %) Source: comScore MobiLens, 3 month average ending September 2014
  • 5. 5 Samsung is the largest mobile phone manufacturer 31.5 23.3 16.3 6.4 6.1 3.5 3.2 2.2 4.0 Samsung Apple Nokia Sony HTC RIM Motorola LG other Market share of handset manufacturer (vol %) Source: comScore MobiLens, 3 month average ending September 2014
  • 6. 6 Google Android is the most popular smartphone operating system 55.0 30.4 8.2 4.6 1.6 0.3 Google Apple Microsoft RIM Symbian Other Smartphone Market share of Smartphone operating systems (vol %) Source: comScore MobiLens, 3 month average ending September 2014
  • 7. 7 Majority of mobile phone users are using “connected media” 75 % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending September 2014
  • 8. News on mobile phones 8
  • 9. 9 Just over half of smartphone users access news each month 51 % accessing news on smartphone Almost 20 million Smartphone users access news on their phone App or Browser, aged 13+. Source: comScore MobiLens, 3 month average ending September 2014
  • 10. 10 iPhone users are the biggest readers of news 59% % of iPhone users that access news 59% of iPhone users access news through their mobile browser or app That is an index of 143 compared to all mobile phone users App or browser. Source: comScore MobiLens, 3 month average ending September 2014
  • 11. 11 Accessing news through a smartphone is particularly popular among young people 50.8 59.3 60.6 Total Audience 18-24 25-34 % of Smartphone owners accessing news App or browser. Source: comScore MobiLens, 3 month average ending September 2014
  • 12. 12 25-34 year olds over index on accessing news on their smartphone 25-34 yr olds are 19% more likely to access news on their smartphone than the average smartphone user App or browser. Source: comScore MobiLens, 3 month average ending September 2014
  • 13. 13 Over half of 18-34 year olds access news on their smartphone 60% of 18-34 year old mobile phone owners access news through their smartphone They make up 34% of all smartphone owners App or browser. Source: comScore MobiLens, 3 month average ending June 2014
  • 14. 14 Over six in 10 smartphone owners with HH income of £75k+ access news on their phone 64 % of phone owners with HH income of £75k+ accessing news on mobile device App or browser. Source: comScore MobiLens, 3 month average ending September 2014
  • 15. Newspapers on mobile phones 15
  • 16. 16 Newspaper sites reach 37% of mobile browsers 13.3maccess local, national and international newspaper sites on their mobile phone through their network or Wi-Fi Figures include ANY newspaper sites accessed on mobile phones in the UK via browser – regional, national and international – browser only Source: comScore GSMA Mobile Media Metrics, September 2014
  • 17. 17 Unique visitors and page views for newspapers Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browser only. Source: comScore GSMA Mobile Media Metrics, September 2014 13.3 million Average of 64 page views per visitor Unique visitors Page views 850.1 million
  • 18. Newsbrands on mobile phones 18
  • 19. 19 Newsbrands reach 33% of mobile audience Browser and app. Source: comScore GSMA September 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group 11.6maccess newsbrand sites on their mobile through their network or Wi-Fi
  • 20. 20 Newsbrand mobile sites attract a young audience 49% of those who access newsbrands through an app or their mobile browser are 18-34 App or browser. Source: comScore MobiLens, 3 month average ending September, 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group
  • 21. 21 Almost 9 out of 10 newsbrand visitors also visit social media sites 89% of newsbrand visitors also visit social media sites on their mobile browser or via app Uses browser and app. Source: comScore GSMA September 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
  • 22. 22 Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user 223 216 216 191 150 Tumblr Pinterest LinkedIn Twitter Facebook Newsbrand visitors accessing social media sites indexed against avg mobile internet user Uses browser and app. Source comScore GSMA, September 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
  • 23. 23 More than 8 out of 10 newsbrand visitors also visit retail sites …of visitors to newsbrand sites also visit retail sites on their mobile browser or via app Uses browser and app. Source: comScore GSMA, September 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group 86%
  • 24. 24 Mobile newsbrand visitors are almost twice as likely to visit Amazon Newsbrand visitors to Amazon index at 193 compared to average mobile internet user Uses browser and app. Source: comScore GSMA, September 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group