Newsbrands and mobile
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Newsbrands and mobile

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  • Via app or browser
  • Via app or browser
  • Total Audience is smartphone owners aged 13+ (38.0 million) <br /> <br /> 18-24 year olds are 27% more likely than the average smartphone owner to access news on their device <br /> 25-34 year olds are 16% more likely than the average smartphone owner to access news on their device <br /> 18-34 year olds are 22% more likely than the average smartphone to access news on their device <br /> <br /> 58.7% of 18-24 year olds access news on their smartphone <br /> 63.9 % of 25-34 year olds access news on their smartphone <br /> Overall, 61.8% of 18-34 year olds access news on their smartphone
  • 18-24 year olds are 27% more likely than the average smartphone owner to access news on their device <br /> 25-34 year olds are 16% more likely than the average smartphone owner to access news on their device <br /> 18-34 year olds are 22% more likely than the average smartphone to access news on their device <br /> <br /> 58.7% of 18-24 year olds access news on their smartphone <br /> 63.9 % of 25-34 year olds access news on their smartphone <br /> Overall, 61.8% of 18-34 year olds access news on their smartphone <br />
  • 18-24 year olds are 27% more likely than the average smartphone owner to access news on their device <br /> 25-34 year olds are 16% more likely than the average smartphone owner to access news on their device <br /> 18-34 year olds are 22% more likely than the average smartphone to access news on their device <br /> <br /> 58.7% of 18-24 year olds access news on their smartphone <br /> 63.9 % of 25-34 year olds access news on their smartphone <br /> Overall, 61.8% of 18-34 year olds access news on their smartphone <br /> <br /> Audience is aged 13+ <br />
  • Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international
  • Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international <br /> <br /> Figure is browser only
  • Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international <br /> <br /> Figures are browser only
  • Newspapers refers to ALL newspaper websites on mobile phones – regional, national and international <br /> <br /> Figures are browser only <br />
  • Uses browser data
  • Figures uses browser data <br />
  • Figures use browser data <br />
  • Figures use browser data <br />
  • Figures use browser data

Newsbrands and mobile Newsbrands and mobile Presentation Transcript

  • Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens 1
  • Market Overview 2
  • 49.8m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration 27% Smartphone ownership is up 14% on last year 73% Smartphone Other Source: comScore MobiLens, 3 month average ending December 2013 3
  • O2 is the largest UK operator in the UK Market share of operators(%) 13.3 23.2 7.0 7.4 7.5 19.6 O2 Vodafone Orange 3 Virgin T-Mobile Tesco other 9.7 12.4 Source: comScore MobiLens, 3 month average ending December 2013 4
  • Samsung is the largest mobile phone manufacturer Market share of handset manufacturer(%) 1.8 2.3 5.5 7.1 30.8 6.5 7.1 16.9 Source: comScore MobiLens, 3 month average ending December 2013 Samsung Apple Nokia HTC Sony RIM LG Motorola other 21.9 5
  • Google Android is the most popular smartphone operating system Market share of Smartphone operating systems (%) 2.5 0.3 Google 6.8 Apple 7.5 RIM 52.7 Microsoft Symbian 30.2 Other Smartphone Source: comScore MobiLens, 3 month average ending December 2013 6
  • Majority of mobile phone users are using “connected media” % of mobile phone owners that use connected media 72 Source: comScore MobiLens, 3 month average ending September 2013 Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video 7
  • News and mobile 8
  • Just over half of smartphone users access news each month % accessing news on mobile Over 18 million Smartphone users access news on their phone 51 Source: comScore MobiLens, 3 month average ending December 2013 9
  • iPhone users are 61% more likely to access news than the average mobile phone user % of iPhone users that access news 61 Source: comScore MobiLens, 3 month average ending December 2013 61% of iPhone users access news through their mobile browser or app. That is an index of 156 compared to all mobile phone users 10
  • Accessing news through a smartphone is particularly popular among young people % of Smartphone owners accessing news 63.8 58.7 18-24 Source: comScore MobiLens, 3 month average ending December 2013 25-34 11
  • 25-34 year olds over index on accessing news on their smartphone 25-34 yr olds are 26% more likely to access news on their smartphone than the average smartphone user Source: comScore MobiLens, 3 month average ending September 2013 12
  • Over half of 18-34 year olds access news on their smartphone 62% of 18-34 year old mobile phone owners access news through their smartphone. They make up 38% of all smartphone owners Source: comScore MobiLens, 3 month average ending September 2013 13
  • Over half of smartphone owners with HH income of £75k+ access news on their phone % of phone owners with HH income of £75k+ accessing news on mobile device 61.5 Source: comScore MobiLens, 3 month average ending September 2013 14
  • Newspapers and mobile 15
  • Newspaper sites reach 39% of the mobile audience 13.5m access newspaper sites on their mobile through their network or Wi-Fi Source: comScore GSMA Mobile Media Metrics, December 2013 16
  • Unique visitors accessing newspaper sites grew 39% year on year Unique visitors accessing newspaper sites via mobile browser (millions) +39% YoY 13.5 9.7 Dec 12 Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012 Dec 13 17
  • Newspaper page views have enjoyed significant growth year on year Newspaper pages viewed via mobile browser (000s) 1,125,245 +63% YoY 689,449 Dec 12 Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012 Dec 13 18
  • Newsbrand mobile sites attract a young audience 50% of those who access newsbrands through an app or their mobile browser are 18-34 Source: comScore MobiLens, 3 month average ending December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group 19
  • More than 8 out of 10 newsbrand visitors also visit social media sites 85% of newsbrand visitors also visit social media sites on their mobile browser Source: comScore GSMA Mobile Media Metrics, December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group 20
  • Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user Newsbrand visitors accessing social media sites indexed against avg mobile internet user 255 242 236 209 148 Pinterest Tumblr LinkedIn Twitter Facebook Source comScore GSMA Mobile Media Metrics, December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group 21
  • More 18-34s access newsbrands than Twitter via their mobile browser mobile browser users (millions) 3.4m 2.2m Newsbrands Twitter Source: comScore MobiLens, 3 month average ending December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Times Online, Dailystar.co.uk, Financial Times Group 22
  • 9 out of 10 newsbrand visitors also visit retail sites 89% of visitors to newsbrand sites also visit retail sites on their mobile browser Source: comScore GSMA Mobile Media Metrics, December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group 23
  • Mobile newsbrand visitors are twice as likely to visit Amazon Newsbrand visitors to Amazon index at 198 compared to average mobile internet user Source: comScore GSMA Mobile Media Metrics, December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group 24