Newsbrands and mobile phones
1
2
Market Overview
3
50.7m people now own a mobile phone in the
UK, the majority of them are smartphones
71%
29%
Smartphone Other
Smartphone ...
4
20.9
18.2
32.9
10.0
8.5
9.6
O2
Vodafone
EE
3
Tesco
other
Market share of operators (vol %)
Source: comScore MobiLens, 3 ...
5
27.2
24.8
18.1
6.6
5.0
1.5
3.0
2.2
10.3
Samsung
Apple
Nokia
Sony
HTC
BlackBerry
Motorola
LG
other
Market share of handse...
6
52.6
35.1
9.1
2.2
0.8
0.1
Android
Apple
Microsoft
RIM
Symbian
Other
Smartphone
Market share of Smartphone operating syst...
7
Majority of mobile usage occurs via apps
83%
17%
App Browser
Share of digital media time
Source: comScore MMX Multi-Plat...
8
70%
% of mobile phone owners that use connected media
Majority of people are doing
one of the following on their
mobile ...
9
Smartphones are driving the highest portion of
digital media time spent amongst Millennials
28%
17%
Smartphone Other
50%...
10
48%
52%
Mobile Platforms* Total Audience
Source: comScore MMX Multi-Platform UK, March 2015
*Mobile Platforms: Mobile +...
11
According to data captured by TouchPoints, UK adults
use their smartphones an average of:
Source: IPA TouchPoints surve...
12
Newsbrands on smartphones
13
23 million of smartphone
users access newsbrands
Source: comScore Mobile Metrix June 2015
Newsbrands refer to: Mailonli...
14
22.3m 23.0m
BBC Newsbrands
76% 78%
Source: comScore Mobile Metrix June 2015
Newsbrands refer to: Mailonline, The Guardi...
15
85.6 81.6
74.9
18-24 25-34 35-54 55+
75.0
% of Smartphone owners accessing news
Source: comScore Mobile Metrix June 201...
16
% of users accessing news
on smartphones:
53.2% male
46.8% female
Source: comScore MobiLens, 3 month average ending Jun...
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Newsbrands and mobile

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  • Newsbrands and mobile

    1. 1. Newsbrands and mobile phones 1
    2. 2. 2 Market Overview
    3. 3. 3 50.7m people now own a mobile phone in the UK, the majority of them are smartphones 71% 29% Smartphone Other Smartphone penetration Source: comScore MobiLens, 3 month average ending June 2015
    4. 4. 4 20.9 18.2 32.9 10.0 8.5 9.6 O2 Vodafone EE 3 Tesco other Market share of operators (vol %) Source: comScore MobiLens, 3 month average ending June 2015 EE is the largest operator in the UK
    5. 5. 5 27.2 24.8 18.1 6.6 5.0 1.5 3.0 2.2 10.3 Samsung Apple Nokia Sony HTC BlackBerry Motorola LG other Market share of handset manufacturer (vol %) Source: comScore MobiLens, 3 month average ending June 2015 Samsung is the largest mobile phone manufacturer
    6. 6. 6 52.6 35.1 9.1 2.2 0.8 0.1 Android Apple Microsoft RIM Symbian Other Smartphone Market share of Smartphone operating systems (vol %) Source: comScore MobiLens, 3 month average ending June 2015 Google Android is the most popular smartphone operating system
    7. 7. 7 Majority of mobile usage occurs via apps 83% 17% App Browser Share of digital media time Source: comScore MMX Multi-Platforml March 2015
    8. 8. 8 70% % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending June 2015 Majority of mobile phone users are using “connected media”
    9. 9. 9 Smartphones are driving the highest portion of digital media time spent amongst Millennials 28% 17% Smartphone Other 50%50% Smartphone Other 40% 60% Smartphone Other 18 – 34 35-54 55+ Demographics’ share of time spent by platform (%) Source: comScore MMX Multi-Platforml March 2015
    10. 10. 10 48% 52% Mobile Platforms* Total Audience Source: comScore MMX Multi-Platform UK, March 2015 *Mobile Platforms: Mobile + Tablet For the UK’s top 100 digital media properties, almost half the audience only visits via mobile platforms. Digital companies who do not optimise their experience for mobile, could potentially be turning away half their audience Average mobile only audience for top 100 digital properties Market share of digital platforms vol(%)
    11. 11. 11 According to data captured by TouchPoints, UK adults use their smartphones an average of: Source: IPA TouchPoints survey 264 minutes a day Smartphone use takes up a significant amount of time
    12. 12. 12 Newsbrands on smartphones
    13. 13. 13 23 million of smartphone users access newsbrands Source: comScore Mobile Metrix June 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group % of people accessing newsbrands on smartphones 78% Newsbrands reach 78% of total smartphone audience
    14. 14. 14 22.3m 23.0m BBC Newsbrands 76% 78% Source: comScore Mobile Metrix June 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group Newsbrands on smartphones reach more than the BBC
    15. 15. 15 85.6 81.6 74.9 18-24 25-34 35-54 55+ 75.0 % of Smartphone owners accessing news Source: comScore Mobile Metrix June 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group Accessing newsbrands through a smartphone is particularly popular among young people
    16. 16. 16 % of users accessing news on smartphones: 53.2% male 46.8% female Source: comScore MobiLens, 3 month average ending June 2015 Males have a slightly higher affinity to reading news on smartphones
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