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Newsbrands and mobile phones
comScore MobiLens, Mobile Metrics & GSMA Mobile Media
Metrics
1
Market Overview
2
3
50.7m people now own a mobile phone in the
UK, the majority of them are smartphones
79%
21%
Smartphone Other
Smartphone ...
4
EE is the largest operator in the UK
22.3
19.0
30.7
10.4
8.0
9.6
O2
Vodafone
EE
3
Tesco
other
Market share of operators ...
5
Samsung is the largest mobile phone
manufacturer
29.4
25.4
16.2
7.1
5.7
2.2
3.4
2.4
8.2
Samsung
Apple
Nokia
Sony
HTC
Bla...
6
Google Android is the most popular smartphone
operating system
42.7
25.4
7.5
2.2
1.0 0.2
Android
Apple
Microsoft
RIM
Sym...
7
Majority of mobile phone users are using
“connected media”
76
% of mobile phone owners that use connected media
Majority...
Newsbrands on smartphones
8
9
Newsbrands reach 78% of total smartphone
audience
Nearly 23 million
Smartphone users access
newsbrands
Source: comScore ...
10
Newsbrands on smartphones reach more than
the BBC
21.4m 22.9m
BBC Newsbrands
73% 78%
Source: comScore Mobile Metrix Mar...
11
Accessing newsbrands through a smartphone is
particularly popular among young people
85.1 85.3
75.1
69.1
18-24 25-34 35...
Newsbrands and cross-visiting
12
comScore GSMA December 2014
Please note: Cross visiting is not yet available on comScore ...
13
Almost 9 out of 10 newsbrand visitors also visit
social media sites
91% of newsbrand
visitors also visit social
media s...
14
Visitors to newsbrand sites are more likely to visit social
media sites than the average mobile internet user
214
234
2...
15
More than 9 out of 10 newsbrand visitors also
visit retail sites
…of visitors to newsbrand
sites also visit retail site...
16
Mobile newsbrand visitors are twice as likely to
visit Amazon
Newsbrand visitors to Amazon index at
188
compared to ave...
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Newsbrands and mobile

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  • Transcript of "Newsbrands and mobile"

    1. 1. Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics 1
    2. 2. Market Overview 2
    3. 3. 3 50.7m people now own a mobile phone in the UK, the majority of them are smartphones 79% 21% Smartphone Other Smartphone penetration Smartphone ownership is up 5% on last year Source: comScore MobiLens, 3 month average ending March 2015
    4. 4. 4 EE is the largest operator in the UK 22.3 19.0 30.7 10.4 8.0 9.6 O2 Vodafone EE 3 Tesco other Market share of operators (vol %) Source: comScore MobiLens, 3 month average ending March 2015
    5. 5. 5 Samsung is the largest mobile phone manufacturer 29.4 25.4 16.2 7.1 5.7 2.2 3.4 2.4 8.2 Samsung Apple Nokia Sony HTC BlackBerry Motorola LG other Market share of handset manufacturer (vol %) Source: comScore MobiLens, 3 month average ending March 2015
    6. 6. 6 Google Android is the most popular smartphone operating system 42.7 25.4 7.5 2.2 1.0 0.2 Android Apple Microsoft RIM Symbian Other Smartphone Market share of Smartphone operating systems (vol %) Source: comScore MobiLens, 3 month average ending March 2015
    7. 7. 7 Majority of mobile phone users are using “connected media” 76 % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending March 2015
    8. 8. Newsbrands on smartphones 8
    9. 9. 9 Newsbrands reach 78% of total smartphone audience Nearly 23 million Smartphone users access newsbrands Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group % of people accessing newsbrands on smartphones 78%
    10. 10. 10 Newsbrands on smartphones reach more than the BBC 21.4m 22.9m BBC Newsbrands 73% 78% Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group
    11. 11. 11 Accessing newsbrands through a smartphone is particularly popular among young people 85.1 85.3 75.1 69.1 18-24 25-34 35-54 55+ % of Smartphone owners accessing news Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group
    12. 12. Newsbrands and cross-visiting 12 comScore GSMA December 2014 Please note: Cross visiting is not yet available on comScore Mobile Metrix so the following charts use the last available comScore GSMA data
    13. 13. 13 Almost 9 out of 10 newsbrand visitors also visit social media sites 91% of newsbrand visitors also visit social media sites on their mobile browser or via app Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
    14. 14. 14 Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user 214 234 240 232 150 Pinterest Tumblr LinkedIn Twitter Facebook Newsbrand visitors accessing social media sites indexed against avg mobile internet user Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
    15. 15. 15 More than 9 out of 10 newsbrand visitors also visit retail sites …of visitors to newsbrand sites also visit retail sites on their mobile browser 90% Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
    16. 16. 16 Mobile newsbrand visitors are twice as likely to visit Amazon Newsbrand visitors to Amazon index at 188 compared to average mobile internet user Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
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