Aicpa.Pfp.Social.Media

378 views

Published on

An overview of social media/social networking and how it can help businesses grow.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
378
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • My original title was – What is social networking and why should you care?But I imagine most of you are here because you want to know if social networking can really help your business grow.The short answer is “Yes.” Social Networking can help your business grow.But only if you take the time to understand it, and put in the effort to leverage it.
  • Let’s get the negatives out the way first.Here’s the argument I hear most often when businesspeople discuss whether they should get involved in social media….
  • How many of you have said something like this to friends or colleagues?
  • Well here are some other “fads”.What do they all have in common?They’re all ways to communicate.And whether you’re trying to attract more clients, keep the ones you already have, or just create a brand for your business – the one thing you need to be very good at is communicating.
  • First things first – before deciding whether you want to get all the social media gear you can find and blaze a trail, you need to take a deep breath and think about what you want to get out of all the effort you’re about to put into this.A big mistake people make is to just jump in and start tweeting or creating a Facebook page or slapping up a profile in LinkedIn before thinking about what exactly they hope to gain from each communication tool.Social media is a tool – not a strategy.
  • You may have heard the term Web 2.0.Web 1.0 was all about pushing messages out with websites with static content. - How many of you have a Web site? How many update it regularly?What’s different about Web 2.0 is that it pulls people in and is a dialogue between brands and their people..Why is this great? Grows awareness, allows people (volunteers, employees, donors, etc.) to spread the good word. Word of “mouth” marketing is the most beneficial In the end Social Media is a tool to help you reach a goal. It is a support mechanism just like any other marketing tactic, however this one has taken the world by storm and its changing the way people all over the world interact.Is your target audience on SM? If you don’t think it affects set up alerts to listen for your brand or industry. SM is all about conversations, but you can’t be a part of the conversation if you aren’t listening to what is being said.
  • How many of you use google to search for people, products, whatever on the Internet?How many of you use google alerts? How many of you have set up a Google profile?
  • If anyone searches for your name in google, your profile will always show up at the bottom of the first page of search results.Since most everyone uses google every day, that’s pretty much free advertising. Why not take advantage of it?You can also link to your firm’s Web page, as well as your LinkedIn profile and your online photo albums. People can send you a message without revealing your email address, giving prospects a way to instantly get in touch.And it’s all FREE.
  • Pretty impressive statistics, right?The professionals on LinkedIn are exactly the kind of people who could use the help of a financial professional.
  • The first order of business when you join LinkedIn is to set up your profile. This is probably the single most important thing you’ll do on LinkedIn so do it with CARE!Look at other profiles to see what you might want to borrow from them.- encapsulate your life here - what do you do that helps clients?What areas do you specialize in?If you were a White House intern, that’s interesting and relevant – even though it may have nothing to do with your current job. It sets you apart.Status updates are the professional equivalent of Facebook musings – only these should only be targeted to business issues. Most of you probably know your colleague Mitch Freedman – here’s one of his recent status updates: “See Dr. Kenneth French at the AICPA PFP Conference. Hear his perspectives on financial regulation – with a link to the conference Web site and brochure.
  • This is the CFO group that I joined. These are real financial executives asking real questions. If you can offer ideas or expertise, you can start developing a relationship with them. And you can also learn more about what controllers and CFOs are thinking and worrying about.Don’t just join groups to join them – get active on them and interact with people.
  • Where does Denise work?Do I have any contacts who know Denise? – Yes – 7 people! One used to work at JH Cohn so maybe this is a JH Cohn clientDennis Barkey – a former MWE audit manager also knows her. Maybe I should contact him and see if he can make an introduction.And why isn’t she asking her accountant these questions?
  • Facebook was started by a Harvard college student as a way to connect with other Harvard students. It grew so quickly in popularity that the founder realized he was onto something and expanded it to other Ivy Leagues, then to other schools, and then opened it up to the public.Today, the fastest growing population on FB is people 35 years old and older.General GrowthMore than 300 million active users 50% of our active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older User Engagement Average user has 130 friends on the site More than 8 billion minutes are spent on Facebook each day (worldwide) More than 45 million status updates each day More than 10 million users become fans of Pages each day ApplicationsMore than 2 billion photos uploaded to the site each month More than 14 million videos uploaded each month More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week More than 3 million events created each month More than 45 million active user groups exist on the site
  • Facebook was started by a Harvard college student as a way to connect with other Harvard students. It grew so quickly in popularity that the founder realized he was onto something and expanded it to other Ivy Leagues, then to other schools, and then opened it up to the public.Today, the fastest growing population on FB is people 35 years old and older.General GrowthMore than 300 million active users 50% of our active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older User Engagement Average user has 130 friends on the site More than 8 billion minutes are spent on Facebook each day (worldwide) More than 45 million status updates each day More than 10 million users become fans of Pages each day ApplicationsMore than 2 billion photos uploaded to the site each month More than 14 million videos uploaded each month More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week More than 3 million events created each month More than 45 million active user groups exist on the site
  • How many of you are on Facebook?I’m not a fan of mixing business contacts and friends on Facebook. In my personal life, I use Facebook as a way to brag about my twins, share pictures and reconnect with people throughout all stages of my life. I may one day reconnect with someone that may turn into a business connection, but it’s not why I’m there.That said, creating fan pages and actually advertising on FB can help a business – especially a small business.By creating a Fan page, you can Must have a page in order to do any of the following. - Note that becoming a fan of a page does not = being a friend. Therefore if you are a fan of your company’s page that does not mean other fans can view your personal information on your own page.Create a page –
  • Aicpa.Pfp.Social.Media

    1. 1. Plant the Right Seeds<br />Social Networking: <br />Can it help your business grow?<br />
    2. 2.
    3. 3. “I don’t need to know what my ‘friends’ had for breakfast.”<br />“LinkedIn is a glorified Rolodex - I already have my contacts in Outlook.”<br />“is great for reconnecting with my college buddies and sharing pictures, but it servesno business purpose.”<br />
    4. 4. “Movies are a fad.<br /> Audiences really <br /> want to see live <br /> actors on a stage.”<br />- Charlie Chaplin<br />
    5. 5. Some other “fads”…<br />
    6. 6. What do you want to accomplish?<br />
    7. 7. What social media can do for you<br />Build your brand <br />Gain insight into your clients and industry<br />Position you as an expert<br />Promote your services<br />Connect you with referral sources, leads<br />Increase traffic to your Web site<br />Bring in new business<br />
    8. 8. What tools should you be using?<br />
    9. 9. Start with the basics<br />
    10. 10. <ul><li> Keep track of competitors
    11. 11. Keep current on industry
    12. 12. Monitor news about you</li></li></ul><li>Google Profiles – Control Your Message<br />Photo<br />Your links<br />Brief bio<br />
    13. 13. Getting down to business<br />
    14. 14. What’s lurking beneath the surface of your relationships?<br />
    15. 15. LinkedIn: Benefits<br /><ul><li>Grow your network
    16. 16. Cultivate prospects
    17. 17. Give others a way to find YOU</li></li></ul><li>Who is using LinkedIn?<br /><ul><li> 50 million users
    18. 18. $100K+ household income
    19. 19. 80 percent are college grads
    20. 20. Average user age is 41
    21. 21. One new user every second</li></ul>25 percent have a portfolio value of more than $250,000<br />
    22. 22. It all starts with your profile<br />Your groups<br />Easily add people to your network<br />Let people know what you’re doing<br />
    23. 23. Start building your network!Connect on LinkedIn with:<br />College friends<br />Former clients<br />Referral sources<br />Former colleagues<br />Neighbors and friends<br />
    24. 24. Join Groups<br />This is a question from a CFO seeking advice on handling exchange rates during bank fund transfers.<br />Your response??<br />
    25. 25. Next step…<br />Who do you know that they know?<br />Look them up<br />
    26. 26. Facebook – It ain’t just for kids<br />
    27. 27. Facebook Statistics<br />300 million users <br />8 billion minutes spent on FB every day<br />10 million users become fans of Pages each day<br />Fastest growing population – people over 35.<br />
    28. 28. Facebook: Target Your Market<br /><ul><li>Create a Fan Page
    29. 29. Advertise
    30. 30. Keep content fresh</li></li></ul><li>Blogs – Sweeten Your Story<br /><ul><li>‘Juicy’ content
    31. 31. Be passionate
    32. 32. Update often
    33. 33. Link to your site</li></li></ul><li>Twitter – is it for the birds? <br />
    34. 34. How Twitter Works<br /><ul><li> Search for people, companies to follow
    35. 35. I.D. thought leaders in your specialty
    36. 36. Read, click, absorb, learn
    37. 37. Retweet
    38. 38. Cut through red tape to decision-makers
    39. 39. Post links
    40. 40. Join the conversation</li></li></ul><li>“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”– Seth Godin<br />
    41. 41. The business benefits of social networking <br />
    42. 42. Social networking etiquette<br />Be professional<br />Seek to give rather than receive<br />Engage, interact<br />Don’t hard sell<br />When in doubt, don’t<br />
    43. 43. Plant Social Media “Seeds”<br />LinkedIn<br />Facebook<br />Twitter<br />Blogs<br />Reconnect with contacts, gather new ones, expand your network <br />Leverage its popularity to create a fan base, target market, showcase your talents<br />Follow thought leaders, research prospects, join the conversation<br />Share your passion, create a dialogue<br />
    44. 44. Watch them Grow!<br />Plant the seeds<br />Choose tools Start listening Participate<br />Watch<br />Monitor your brand<br />Pollinate<br />Encourage dialogue and sharing <br />Repeat for success<br /> Continually <br /> nurture for best <br /> results<br />Feed<br />Contribute Content<br />
    45. 45. http://www.linkedin.com/in/traceysegarra<br />http://www.twitter/com/newsucnuse<br />http://www.mwellp.com<br />tsegarra@mwellp.com<br />516-240-4391<br />Tracey Segarra<br />Director of Marketing<br />Margolin, Winer & Evens LLP<br />*With deep appreciation to Jenny Hertzig of BCG & Company for creating the original presentation that served as the basis for, and inspired, this one.<br />

    ×