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Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
Welcome To Social Media - Chicago Department Public Health
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Welcome To Social Media - Chicago Department Public Health

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The Chicago Department of Public Health asked CMW to work with Public Health Partnership affiliates in two sessions today and again April 5. Session 1 focused on strategy and listening, with Twitter …

The Chicago Department of Public Health asked CMW to work with Public Health Partnership affiliates in two sessions today and again April 5. Session 1 focused on strategy and listening, with Twitter as our featured tool. (Twitter workshop is posted separately).

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  • Where did that communications plan go? Tell the story about the communications strategy planning workshopAs Demetrio says:Focus on your goals.Have a communications plan that supports your goals.Be clear and consistent with your message and brand.Identify your audiences on the ground and online.Identify the tools and resources you will need.Measure your impact.
  • Plan for 6 months plus
  • Four basic goals of a Website! Persuade, Educate Inform Appeal (fun)Good websites have a priority goaland use the other three to supportthe main priority goal
  • SM=$200 a year Zoomerang about the same Email programs integrate it… seems logical and you may already use one of these. Some things to think about:How FEW questions? (time) What’s the ASK?What will you use answers FOR? (who can help?) Prizes? Ray School storyHandout – who does what online….
  • BK our world expert on this stuffFirst time we had her come to our conference… suddenly we existed online! It was amazing.Now we’re there but not all the time.See also: Oscar Wilde: “The only thing worse than being talked about is not being talked about.”
  • Listening is like being in a car knowing that you are safe, also knowing how to handle etiquette—when to speed up and when to slow down. Do I need more gas? dashboarding is so hot – keeping track is huge. But for now we’re just talking about knowing what’s going on real time. It’s not as hard as you think. RSS=reader and feed.Laura Freeman sotry: when I am doing a show about doris duke ? Doris day? Madonna? I go find fan sites and tell them about it. I get intervieweed that way and other sites pick up the interview. Google alerts
  • Frogloop…. Others—NTEN 3 hours listening.You want to know if someone says something about you… you want to say thank you! Comcast stories , zappos has become famous!
  • Keyword exercise
  • Keyword search tools
  • Transcript

    • 1. Gordon
      Mayer
      to Social Media
    • 2. CMWho?
    • 3. Why we communicate
      Turnout Attendance at an event
      AwarenessUsually traces back to money
      AdvocacyBest to engage audience
    • 4. Where did that plan go?
    • 5. How long is a strategy?
    • 6. What are our goals?
    • 7. Persuade
      Priority Goal which will
      lead to action or engagement
      Inform
      Provide specific
      Information or data to lead to immediate action
      Educate
      Provide them with
      Knowledge to help
      guide decisions
      Inform
      Provide user with
      Specific infor
      Appeal to Emotions
      Provide a positive
      Experience for users
    • 8. Who are our audiences?
    • 9. Strategy: audience surveys
    • 10. What are our messages?
    • 11. Listening a la Beth
    • 12. Listening
      Audi Q7 Saint Beast Dashboard by jiazi on fickr
    • 13. Talking about me?
    • 14. Imagine your audience
      Write down 10 phrases or words someone might use to find you or your organization
      • Now narrow those 10 phrases to 5
      • 15. Name 3-5 communities of interest or geography with medium to high interest in your services
    • Exercise!
      Find you, your org, or your issue at one or more of these sites:
      News.google.com
      addictomatic.com
      Socialmention.com
    • 16. Homework
      Check your goals, audiences, messages with colleagues, supervisors
      Look for your issue, organization out there
      Build an iGoogle-type dashboard
      Start reading blogs via RSS
    • 17. Thank you!
      Get found online!
      Add your group to our directory at www.communitymediaworkshop.org
      And fan us on Facebook!
      www.facebook.com/ communitymediaworkshop

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