Twitter by Lovette Ajayi of CMW
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Twitter by Lovette Ajayi of CMW

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Workshop resident Twitterati Lovette Ajayi's intro to twitter powerpoint.

Workshop resident Twitterati Lovette Ajayi's intro to twitter powerpoint.

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Twitter by Lovette Ajayi of CMW Twitter by Lovette Ajayi of CMW Presentation Transcript

  • Twitter: Best Practices & Etiquette Community Media Workshop By Lovette Ajayi, Marketing Coordinator
  • What is Twitter?
    • Micro-blogging
      • 140 characters
    • This is about 140 characters. Can you fill it with something meaningful, interesting or informative? Can you draw people into your program?
    View slide
  • What’s the Hype?
    • 45-54 yr olds were top users in April 2009
      • Younger users are growing at a faster pace
    • “ Hockey Stick” growth in last year
      • 3000% increase
    • 21 million visits in U.S. in last July on Twitter.com
    View slide
  • Tweeting Basics
    • Followers
    • Hashtags
      • #mmc2009
    • @replies
    • ReTweet
    • DM – Direct Message
  •  
  •  
  • Why should your org be on Twitter?
    • Wide reach
    • Fast information
    • Immediate
  • Why shouldn’t you be on Twitter?
    • Immediacy
    • Permanence
    • Short span for ideas
  • Twitter Do’s
    • Be Human
      • Show personality
    • Follow interesting people
    • Be useful
    • Be engaging
    • Be Humble
  • Twitter Don’ts
    • Don’t just drop links
    • Don’t follow everyone that follows you automatically
      • Clutter makes conversation harder
    • Don’t tweet about the mundane
    • Don’t be selfish
      • RT others & share great content
  • Further Your Mission
    • Use to find other similar orgs doing
    • Find out what’s being said about you
    • Build community and relationships
    • Get your story out to the masses
  • Organizations on Twitter
    • American Red Cross
    • Salvation Army
    • Issue Lab
    • Women Employed
    • Chicago Lighthouse
  • President Barack Obama: successful user of many free online tools to reach his audience
  • The Workshop Online
    • Website : www.newstips.org
    • Web portal : www .communitymediaworkshop. org
    • Twitter : www.twitter.com/npcommunicator
    • Ning : http://nonprofitcommunicators.ning.com
    • Facebook : www .facebook.com/communitymediaworkshop
  • Contact
    • Community Media Workshop
      • Walk-in: 218 S. Wabash, 7 th Floor
      • Chicago, IL 60605
      • Phone: 312-369-6400
      • [email_address]