Integrate! Fundraising with Social Media


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Kind of your standard, what do all those tools do kind of workshop geared for nonprofit fundraisers, this opens with an overview of tweetups, platforms, competitions, and causes.

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  • Story about the large social service agency where she said “I;m not in control of my schedule” and incidrase in time we spend on “communications therapy”Vs Lovette– Red Pump Project , all online “hobby is helping others”
  • At 8:22 a.m. 11-17 – Give to the Max Day more than $866,000 had been donated – only 22 minutes in!  People were donating like to their favorite organizations.First time online givers“raising $1 online costs 7 cents, as opposed to 20 cents for grant writing or up to $1.25 to acquire new donors through direct mail.  However, most nonprofit organizations raise less than 1% of their funds online.  Since Minnesotans give $4 billion each year, for every 1% of individual giving that’s moved online, the nonprofit sector will save more than $5 million in fundraising expenses.  That’s $5 million dollars that can be directed to food, housing, the arts, education, the environment, etc. GiveMN is continuing to cover credit card processing transactions fees,It’s a platform for people to raise $$$ --like facebook causes without all that other junk.
  • Charity: Water has set the standard in charitable tweetups. On Feb. 12, 2009, there were tweetups in more than 180 cities around the globe. The purpose of these tweetups was to raise money for Charity: Water, an organization that provides clean drinking water for families by drilling water wells in their communities. The event raised over $250,000, which is enough money to provide clean drinking water for more than 15,000 people
  • Chase The grassroots nature of Facebook will allow us to hear directly which local charities matter most to our communities, hopefully creating an even bigger impact.” DimonMore than 500 nonprofits with an operating budget of $10 million or less will be eligible. The charity receiving the most votes will be awarded $1 million, the top five runners-up will receive $100,000 each, and the 100 finalists, including the top winners, will be awarded $25,000 each.Case Fdn—America’s Giving Challenge, 105,000 donations, $2.1 million. daily and overall cash awards based on the number of donations to their cause, not dollars raised. A total of $170,000 in awards, $150,000 funded by the Case Foundation and $20,000 funded by the Aspen Institute, was announced at Challenge launch, and during the last week of the challenge, the W.K. Kellogg Foundation announced an additional contribution of $75,000 in award money.NetSquared Challenges program
  • Review of termsAggregate=like excel spreadsheet / what makes a database?1.0 etc: physicists, cats, next gen is things like sunderstanding, conversation, making it smarter and elarning from usLink: have to understand what that is stillNetwork: definition is RSS: an email alternativeOnline offline—it’s not either/orLong tail… show a picture
  • Web 1.0, static webpages where people just read information.
  • Dynamic webpages and participation, broadcasting and aggregatingWEB 1, HTML (Hypertext Markup Language): Files that scripted how a webpage will look and what content will be visible… created static pages and static websites. (.html, .htm)WEB 2.0, XML (Extensible Markup Language): Files that compile form (how a page will look like) and content (information, images, stories, etc.) separately into one or multiple pages… creates dynamic content, form, websites and interfaces. (.php, .asp, .xml, .css, etc)Content is stored as data (.xml), Form is defined using style sheets (.css-cascading style sheets), Pages instruct browsers (Firefox, Internet Explorer, Safari) how to construct them for viewing (.php, .asp, etc)
  • BK our world expert on this stuffFirst time we had her come to our conference… suddenly we existed online! It was amazing.Now we’re there but not all the time.See also: Oscar Wilde: “The only thing worse than being talked about is not being talked about.”
  • Listening is like being in a car knowing that you are safe, also knowing how to handle etiquette—when to speed up and when to slow down. Do I need more gas? dashboarding is so hot – keeping track is huge. But for now we’re just talking about knowing what’s going on real time. It’s not as hard as you think. RSS=reader and feed.
  • Frogloop…. Others—NTEN 3 hours listening.You want to know if someone says something about you… you want to say thank you! Comcast stories , zappos has become famous!
  • Keyword exercise
  • twitter.comCreate user name and passwordInclude a photo/image; URL and bioAssign phone to account if you want to update via text messageTo follow users, visit their Twitter profiles ( and click “follow”
  • Tools you can use:TwellowTweetdeck, hootsuite, seesmicSearch.twitter.comWhat the hashtag? (#Blono)Tweet, Retweet, etc. Twitter lists-Blono has a few for area Twitter “Packs”
  • Updates show up in your fans’ News Feed (if they’re popular)Can import copy, video, photos from Web siteCan promote events and raise moneyCan customize how fans and non-fans see your pageMore controls over Wall and comments page typeCustomize options (such as allowing people to contribute, which you can edit)Upload your logo or imagePages are pending, can be live when ready!Once you have 25 fans = in your web content posts using syndication technologiesShare your video and photosAdd HTML and Flash directly to pagesPeople can write commentsPeople can donateChecking on page regularlyPost new content daily, not much more often (unless important/urgent)Fun, engaging, open-endedUse video and photos – repurpose other contentAsk questionsBuild relationshipsCauses: beneficiary (c3)Provide info on why you support the org (mission, goals, region affected, picture)Don’t leave cause at $0!Fundraising is fundraisingTips: keep it simple, keep it upbeat, thank people for contributions!Causes has limits – and it’s not yours
  • Some causes just won’t fly on MySpace. If your organization is trying to reach teens, absolutely! Music and arts organizations, probably. Same with labor organizations. Animal rights and welfare organizations, possibly. Human service organizations, probably not. No matter what type of organization, just realize going into it that MySpace requires an hour a day minimum and that training is essential.
  • 28% of our web site traffic is home page28% is our blogsThese are hot!
  • Rules for video: get a tripod. Find a quiet spot. Watch the background. Have fun, do not worry about getting it perfect. Find good stories—think about who will be watching. Keep it short-2 minutes!
  • The cards are divided into: Social Network, Collaboration, Media Content/Networking; Communication Tools, and Online Broadcast.
  • Integrate! Fundraising with Social Media

    1. 1. INTEGRATE!<br />fundraising with social media<br />Gordon Mayer<br />
    2. 2. CMWho?<br />
    3. 3. Agenda<br />What’s happening right now<br />Need to know<br />Game<br />Final thoughts—putting it together<br />
    4. 4. Overwhelming?<br />
    5. 5. Causes<br />Happy Birthday Candles on Angel Foods Cake by Rob J Brooks<br />
    6. 6. New platforms<br />
    7. 7. Tweetups<br />
    8. 8. Challenges<br />
    9. 9. Warm fuzzies<br />
    10. 10. Be social!<br />
    11. 11. Need to Know<br />Aggregate:all apples… and a lot of them<br />1.0, 2.0, 3.0<br />Link<br />Social Network<br />RSS<br />Online offline<br />Long tail<br /><br />
    12. 12. 1.0, 2.0, 3.0<br />
    13. 13.
    14. 14.
    15. 15. Listening a la Beth<br />
    16. 16. Listening<br />Audi Q7 Saint Beast Dashboard by jiazi on fickr<br />
    17. 17. Talking about me?<br />
    18. 18. Imagine your audience<br />Write down 10 phrases or words someone might use to find you or your organization<br /><ul><li> Now narrow those 10 phrases to 5
    19. 19. Name 3-5 communities of interest or geography with medium to high interest in your services</li></li></ul><li>
    20. 20. Twitter helpers<br />
    21. 21. 350 million users<br />
    22. 22. Fan page<br />
    23. 23. My Space<br />Facebook is mostly used to stay connected to people you know. MySpace is primarily used to participate in pop culture. Apples and oranges.<br />Heather Mansfield,<br />
    24. 24. (Blah Blah…) Blog<br />
    25. 25. Behind the front page<br />
    26. 26. Video<br />
    27. 27. Video<br />
    28. 28. More!<br />Flickr<br />Creative Commons<br />LinkedIn <br />
    29. 29. Even more social<br />
    30. 30. Networks<br />Ning<br />Good Works Connect<br />Women On Call, MyPantagraph…<br />
    31. 31. Is this thing on?<br />
    32. 32. THESOCIAL MEDIAGAME<br />
    33. 33. Goals<br />There are no winners or losers to the Social Media Game. This game is intended to help you understand the basic mechanics of the social web as well as strategize online communicating through the Web 2.0.<br />
    34. 34. How it’s played<br />Choose from a set of 31 Social Media Cards in 5 categories: Collaboration, Communication Tools, Listening, Media Content/Networking, & Online Broadcast. Each card costs 1 to 11 credits. <br />Choose an Objective card. Discuss, examine, and see how the different tools best achieve your objective for about 10 minutes. You have 12 credits to spend.<br />You will get a Situation Card with an Opportunity (gain credit), Dilemma (lose credit), or a Wild Card (choose another Social Media Card or create your own). You have 10 more minutes to re-strategize.<br />Present to the group your objective, situations and strategy on how to communicate online using social media tools to achieve your goal.<br />
    35. 35. What did you discover?<br />
    36. 36. This takes so much time!<br />Limit time you spend<br /><ul><li>Give yourself permission to not be perfect
    37. 37. Evaluate every 4-6 weeks
    38. 38. Communities cross-link to one another frequently. If A, B and C cover issue X and crosslink frequently, pick one to follow
    39. 39. In social organizations, the goal is many people listening.</li></li></ul><li>Oscar’s Law<br />The only thing worse than being talked about is not being talked about.<br />(from “The Picture of Dorian Gray”)<br />
    40. 40. Couple years ago<br />
    41. 41. Last year<br />
    42. 42. Now<br />
    43. 43. Use free stuff<br />
    44. 44. Thank you!<br />Get found online!<br />Add your group to our directory at<br />And fan us on Facebook! <br /> communitymediaworkshop<br />