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Getting the EWord Out
 

Getting the EWord Out

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slides from several presenters on using social media in a hands-on way for nonprofits and grassroots folks....

slides from several presenters on using social media in a hands-on way for nonprofits and grassroots folks.

A production of the Office of LGBT Health and the Office of Substance Abuse and Tobacco Control Programs at the Chicago Department of Public Health in collaboration with the National LGBT Tobacco Control Network.

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    Getting the EWord Out Getting the EWord Out Presentation Transcript

    • The Joy of Tech
      Getting The e-Word OUT
      February 8, 2010
      Jim Pickett, AIDS Foundation of Chicago
      (LifeLube.org)
      jpickett@aidschicago.org
    • Forum + podcasting
    • The new measure
      Attendance
      In-Person
      Downloads
      (As of January 6, 2009)
      Increase
      Forum 1
      (Good Sex, Bad Sex)
      148
      7,003
      x 47
      Forum 2
      (Sex on Superhighway)
      95
      9,946
      x 104
      Forum 3
      (Let’s Take a Glass)
      81
      7,777
      x 96
      Forum 4
      (Tunnel of Love)
      122
      10,177
      x 83
      Forum 5
      (Generation You)
      5,522 – Sept
      87
      x 63
      Forum 6
      (Risky Business?)
      6,100 – Sept
      x 42
      145
    • Podcasts are the gifts that keep on giving
      Interact with our content for ONE HOUR
    • The 5 W’s
      Why are we doing this? (Goals)
      What are we going to do? (Tactics)
      Who are we trying to reach? (Community)
      Where are we going to do it? (Networks)
      When are we going to do it (Time)
      + HOW (Help?)
    • Social Media Helps You To …
      Tell your story – you are your own media
      Focus on relationships with current – and potential – members, advocates & donors
      Increase transparency
      Share information: Educate others about your agency and issues and learn from others
      Build a more meaningful community
    • Will Lion / Flickr: http://www.flickr.com/photos/will-lion/2595051813/
    • Community Values
      Generosity
      Stories
      Agility
      Compassion
      Authenticity
      - Tara Hunt, author of “The Whuffie Factor”
      http://www.slideshare.net/missrogue/yes-i-do-mind-the-gap
    • Shift Perspective
    • Why should your org be on Twitter?
      Wide reach
      Fast information
      Immediate
    • Why shouldn’t you be on Twitter?
      Immediacy
      Permanence
      Short span for ideas
    • Twitter Do’s
      Be Human
      Show personality
      Follow interesting people
      Be useful
      Be engaging
      Be Humble
    • Twitter Don’ts
      Don’t just drop links
      Don’t follow everyone that follows you automatically
      Clutter makes conversation harder
      Don’t tweet about the mundane
      Don’t be selfish
      RT others & share great content
    • Further Your Mission
      Use to find other similar orgs doing
      Find out what’s being said about you
      Build community and relationships
      Get your story out to the masses