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Getting the EWord Out

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slides from several presenters on using social media in a hands-on way for nonprofits and grassroots folks. …

slides from several presenters on using social media in a hands-on way for nonprofits and grassroots folks.

A production of the Office of LGBT Health and the Office of Substance Abuse and Tobacco Control Programs at the Chicago Department of Public Health in collaboration with the National LGBT Tobacco Control Network.

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Transcript

  • 1. The Joy of Tech
    Getting The e-Word OUT
    February 8, 2010
    Jim Pickett, AIDS Foundation of Chicago
    (LifeLube.org)
    jpickett@aidschicago.org
  • 2.
  • 3. Forum + podcasting
  • 4. The new measure
    Attendance
    In-Person
    Downloads
    (As of January 6, 2009)
    Increase
    Forum 1
    (Good Sex, Bad Sex)
    148
    7,003
    x 47
    Forum 2
    (Sex on Superhighway)
    95
    9,946
    x 104
    Forum 3
    (Let’s Take a Glass)
    81
    7,777
    x 96
    Forum 4
    (Tunnel of Love)
    122
    10,177
    x 83
    Forum 5
    (Generation You)
    5,522 – Sept
    87
    x 63
    Forum 6
    (Risky Business?)
    6,100 – Sept
    x 42
    145
  • 5. Podcasts are the gifts that keep on giving
    Interact with our content for ONE HOUR
  • 6.
  • 7. The 5 W’s
    Why are we doing this? (Goals)
    What are we going to do? (Tactics)
    Who are we trying to reach? (Community)
    Where are we going to do it? (Networks)
    When are we going to do it (Time)
    + HOW (Help?)
  • 8. Social Media Helps You To …
    Tell your story – you are your own media
    Focus on relationships with current – and potential – members, advocates & donors
    Increase transparency
    Share information: Educate others about your agency and issues and learn from others
    Build a more meaningful community
  • 9. Will Lion / Flickr: http://www.flickr.com/photos/will-lion/2595051813/
  • 10. Community Values
    Generosity
    Stories
    Agility
    Compassion
    Authenticity
    - Tara Hunt, author of “The Whuffie Factor”
    http://www.slideshare.net/missrogue/yes-i-do-mind-the-gap
  • 11. Shift Perspective
  • 12.
  • 13. Why should your org be on Twitter?
    Wide reach
    Fast information
    Immediate
  • 14. Why shouldn’t you be on Twitter?
    Immediacy
    Permanence
    Short span for ideas
  • 15. Twitter Do’s
    Be Human
    Show personality
    Follow interesting people
    Be useful
    Be engaging
    Be Humble
  • 16. Twitter Don’ts
    Don’t just drop links
    Don’t follow everyone that follows you automatically
    Clutter makes conversation harder
    Don’t tweet about the mundane
    Don’t be selfish
    RT others & share great content
  • 17. Further Your Mission
    Use to find other similar orgs doing
    Find out what’s being said about you
    Build community and relationships
    Get your story out to the masses

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