• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Getting Noticed
 

Getting Noticed

on

  • 519 views

Two-hour workshop for Chicago Cabaret Professionals group of singers seeking to improve their communications strategy and planning, pitching, press release writing, and giving good email.

Two-hour workshop for Chicago Cabaret Professionals group of singers seeking to improve their communications strategy and planning, pitching, press release writing, and giving good email.

Statistics

Views

Total Views
519
Views on SlideShare
519
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
7

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

17 of 7 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • slide 25. Think outside the box.
    Facebook, twitter, blog, fanlists, local papers. Getting the word out there takes work and creative thinking! You need a plan
    Are you sure you want to
    Your message goes here
    Processing…
  • Slide 12-19 The subject line in your emails to fans and communicators should be the news headline you would see over your article, if you were writing a piece about your show for the papers. Say it out loud. Does it make your mother want to read the article? Try to be creative. These slide list examples of subject lines that might make you want to read more.
    Are you sure you want to
    Your message goes here
    Processing…
  • Slide 9. Use this form for phone conversations with reporters/editors/ club owners..as the ice breaker
    Are you sure you want to
    Your message goes here
    Processing…
  • Slide 6-8. Be clear and concise: what is your message. Be brief. Simple.
    who are your audience. Look around at who is coming already. Look around for people who love similar things (theatre goers, those who love peers) Try fan clubs!
    Most importantly: why should they care NOW and not later. What makes it news NOW!
    Are you sure you want to
    Your message goes here
    Processing…
  • Slide 4: you MUST have a plan. Set aside a certain amount of time a day to really work on getting your message out there.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Where did that communications plan go? Tell the story about the communications strategy planning workshopReview the Strategic approaches for dealing with
  • Plan for 6 months plus
  • Imagine your audience and what they will askRoleplay, rehearse, build up to the most important news outletsList!Release!
  • Mission statementsGood IntentionsJargon & GibberishBackground informationGeneralities

Getting Noticed Getting Noticed Presentation Transcript

  • Getting noticed
    Gordon Mayer
  • CMWho?
  • Why we communicate
    Turnout Attendance at an event
    AwarenessUsually traces back to money
    AdvocacyBest to engage audience
  • Where did that plan go?
  • How long is a strategy?
  • What are our goals?
  • Who are our audiences?
  • What are our messages?
  • Crafting an elevator speechWho we are, in less than 2 minutes
    Hi! My name is _____ and I’m a …
    You know how… (problem)
    Well, what I do is…(feature)
    So that …(benefit)
    I’m kind of like …(metaphor)
    Feature: the physical traits or description of what you do
    Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?
    Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.
  • Package
    1. Package
  • 2. Practice
    http://bit.ly/newsrelease
  • 3. Pitch
    “Do youhave aminute
    for meto pitch
    youa story?”
  • The subject line
    The most important part of the pitch
    Need to make most impact in fewest words
    Competing with spam
    Balance between playing it straight, using humor or shock value
  • Huh???
    “Party like it’s 4701”
    (for airfare sale to Asia, by student travel company)
    Result: Atlanta Journal-Constitution coverage
    “Laps with Led Zeppelin”
    (for snorkel with attached radio)
    Result: Dallas Morning News, Wash. Post coverage
  • Playing into media mindset
    “Another annoying COMDEX request”
    (for technology company trying to set up meetings at big trade show)
    Result: Tech execs totally booked for show
    “PR flack run down by bus!”
    (pitch for company promoting hospital emergency-room efficiency)
    Result: Boston Globe interview
    “Not-so-hot story idea”
    (pitch for an infrared sauna that was cooler than standard saunas)
    Result: New York Post coverage
  • Sex sells (surprise, surprise)
    “Texas Sodomy Imminent”
    (for PFLAG, highlighting end of TX sodomy laws)
    Result: Wall St. Journal, N.Y. Times, AP
    “This month’s pin-ups”
    (for “pinning” ceremony held at nursing school)
    Result: NYC regional media coverage
  • Fun
    “How many students does it take to change a light bulb?”
    (pitch for American U. programs to teach basics of home repair to students)
    “Would you like to replace your ex-husband with a plant?”
    (pitch for photographer who digitally restores old photos)
  • Huh??? (round 2)
    “Do cats need e-mail accounts?”
    (for cat owners’ Web site)
    Results: MSNBC, Wall St. Journal, USA Today
    “Stevie Wonder, Dick Cheney and a Volvo”
    (for Inventors’ Hall of Fame)
    Results: L.A. Times, AP, SF Chronicle
    “47% think it’s OK to use cell phone in bathroom”
    (for Sprint PCS survey on cell-phone etiquette)
    Result: Several radio placements
  • The spam problem
    Newsrooms have spam filters, but reporters don’t know how to use them
    Innocent words can trip filters: “free,” “money,” “check,” “cash”
    Action verbs, like “buy,” “save,” and “get” cause problems
    List of “trigger” words at:
    http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
  • If it’sthat easy,why isgettingnewscoverage so hard?
  • Tomakenews,youneedto doorcreate something
    Man bites Dog, Peter Blapps, from flickr
  • Like what?
    Identifying a Problem
    Finding a Solution
    Creating a Conflict
    Making a Fresh Start
    Doing Something New
    Doing Something Unusual
  • Not these
    “mission statement” by Ecastro, from flickr
  • 6 types of media stories
    Oh No!...disaster, tragedy, bad news
    Yes!...victory, agreement, improvement
    Wow!...extreme, unique event
    Hmmm!...thought-provoking, stimulating
    Rituals...opening days, funerals, birthdays
    News You Can Use...helpful information
  • The alternatives may be better
    http://bit.ly/cmwethnic
    Community news
  • Thank you!
    Get found online!
    Add your group to our directory at www.communitymediaworkshop.org
    And fan us on Facebook!
    www.facebook.com/ communitymediaworkshop