Arcc strategy session_presentation_final

How to get heard
Thom Clark &
Gordon Mayer
ARCC
Alliance for Research in Chicago Communities

What would you tell President Obama about ARCC if you crossed paths jogging?

CMWho?

Why we communicate
Turnout Attendance at an event
AwarenessUsually traces back to money
AdvocacyBest to engage audience

‘Facts
Are
Meaningless’

Telling stories
Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago

Crafting an elevator speechWho we are, in less than 2 minutes
Hi! My name is _____ and I’m a …
You know how… (problem)
Well, what I do is…(feature)
So that …(benefit)
I’m kind of like …(metaphor)
Feature: the physical traits or description of what you do
Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?
Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.

What are our goals?

Who are our audiences?

What are our messages?

ARCC & CBPR strategy
Amy Snipes, from http://www.kellogghealthscholars.org/news/annual.cfm

Our goals?
Our audiences?
Our messages?
WIFM for our audiences?
Our stories?

Thank you!
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Arcc strategy session_presentation_final

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