Your SlideShare is downloading. ×
Arcc strategy session_presentation_final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Arcc strategy session_presentation_final

314
views

Published on

Communications strategy for a coalition of academic researchers and

Communications strategy for a coalition of academic researchers and


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
314
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Imagine Your AudienceHow We Began/Who Influenced Us/FoundersObstacles Faced and Problems SolvedOn-going Benefits GivenExamples—specific peopleValues in ActionBefore we came on the scene/After we did our thingAccomplishments, Victories, Feeling good!
  • Transcript

    • 1. How to get heard
      Thom Clark &
      Gordon Mayer
      ARCC
      Alliance for Research in Chicago Communities
    • 2. What would you tell President Obama about ARCC if you crossed paths jogging?
    • 3. CMWho?
    • 4. Why we communicate
      Turnout Attendance at an event
      AwarenessUsually traces back to money
      AdvocacyBest to engage audience
    • 5.
    • 6.
    • 7. ‘Facts
      Are
      Meaningless’
    • 8. Telling stories
      Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago
    • 9. Crafting an elevator speechWho we are, in less than 2 minutes
      Hi! My name is _____ and I’m a …
      You know how… (problem)
      Well, what I do is…(feature)
      So that …(benefit)
      I’m kind of like …(metaphor)
      Feature: the physical traits or description of what you do
      Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?
      Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.
    • 10. What are our goals?
    • 11. Who are our audiences?
    • 12. What are our messages?
    • 13. ARCC & CBPR strategy
      Amy Snipes, from http://www.kellogghealthscholars.org/news/annual.cfm
    • 14. Our goals?
      Our audiences?
      Our messages?
      WIFM for our audiences?
      Our stories?
    • 15. Thank you!
      Get found online!
      Add your group to our directory at www.communitymediaworkshop.org
      And fan us on Facebook!
      www.facebook.com/ communitymediaworkshop

    ×