Imagine Your AudienceHow We Began/Who Influenced Us/FoundersObstacles Faced and Problems SolvedOn-going Benefits GivenExamples—specific peopleValues in ActionBefore we came on the scene/After we did our thingAccomplishments, Victories, Feeling good!
How to get heard Thom Clark & Gordon Mayer ARCC Alliance for Research in Chicago Communities
What would you tell President Obama about ARCC if you crossed paths jogging?
Telling stories Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago
Crafting an elevator speechWho we are, in less than 2 minutes Hi! My name is _____ and I’m a … You know how… (problem) Well, what I do is…(feature) So that …(benefit) I’m kind of like …(metaphor) Feature: the physical traits or description of what you do Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do? Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.