Web MarketingIntensive TrainingPresented By: CEO Joseph Crudup NewStart Internet &Mobile ConsultingHow to Beat the Competi...
WHAT WE’LL BE COVERING• Whats does the internet, your market, and your  competition look like in 2011• Your website : What...
WHAT YOU DON’T KNOW…What You Don’t Know About the Internet & Mobile  marketing.......... Is Costing You:• Money• Market Sh...
HOW ARE YOU CURRENTLYMARKETING YOUR COMPANY?What traditional marketing methods are you currently using?How effective have ...
REACHING YOUR AUDIENCE IN 2011Your market spends the bulk of its time online:      • 89% watch video clips, up from 62% in...
WHAT YOUR COMPETITION IS DOING                                                              Do you know what              ...
MILLIONS OF DOLLARS IN MARKETRESEARCH SAYS…From McKinsey Quarterly survey of business executives, 2011
Your Web PresenceThe Foundation of YourCompany’s Future Survival andSuccess
YOUR PRIMARY WEBSITEYour primary website is responsible for several things:   • Educate your audience   • Company branding...
WHAT YOUR WEBSITE WILL NOT DO...                  • Miraculously receive                    traffic                  • Rep...
INTENSIVE TRAINING:WEBSITE ELEMENTS                  •   Home Page Layout                  •   Navigation                 ...
HOMEPAGE LAYOUTYour homepage serves only one single purpose:To get your visitor to click deeper into your site with  n the...
SITE NAVIGATIONSee the website through your visitors eyes:  • Is it easy to navigate through?  • What is the intuitive and...
SITE DESIGN • Main site menu should link to core categories • It should also link to your primary action • Each page shoul...
CALL TO ACTIONWhat is a Call to Action?An invitation for your visitor to take a specific action,  typically to purchase, s...
CALL TO ACTION   Example: Lexington                 Law                 They have a prominent                 sign-up butt...
LANDING PAGESYour homepage will not always be the first page of your  website visitors see. This is a good thing.Landing p...
TRACKING STATISTICSYou’ll never be able to determine what your market will  respond to, and opinion can never trump data.T...
WEBSITE RECAPFurther Exercises:  •   Customer avatar worksheet  •   Map navigation and visitor progression  •   Design or ...
Market ResearchIntensive TrainingReverse Engineer Your Competitors’ Efforts to PullAhead of Them Online
“If you know the enemy and know yourself,       you need not fear the result of a hundredbattles.If you know yourself but ...
MARKET RESEARCHTo win the online battle, you must know your enemies:   • Competitors   • Market trends   • Audience Behavior
KEYWORD RESEARCHThe next weapon in your market research arsenal is  keyword research:   • For search engine optimization  ...
TOOLS FORKEYWORD RESEARCHNiche Browser(www.nichebrowser.com)• Includes step-by-step video instructions• The only keyword t...
MARKET RESEARCH RECAPFurther Exercises:  • Conduct a competitive analysis of your website and your    top competitors and ...
Search Marketing (SEO)Intensive TrainingGet Free Traffic from the Search Engines
WHAT IS SEARCH MARKETING?Search Marketing is a process by which you market  your website to the search engines to win top ...
CATEGORIES OF SEO                    • Keyword Research                    • On-Page Optimization                    • Off...
ON-PAGE OPTIMIZATION• Optimization allows a page to target one or two keyword terms  and rank for those terms in the searc...
OFF-PAGE OPTIMIZATIONOff-page optimization is the most important aspect of  your search marketing efforts.     It’s all ab...
HOW LINKS ARE VALUEDSearch engines value your incoming links based on:   • The quality and popularity of the site linking ...
HOW TO SECURE INCOMING LINKS                   •   Article Marketing                   •   Viral Linking                  ...
ARTICLE MARKETING FOR LINKSWriting and promoting articles is a quick, easy, and effective way to get     great rankings fo...
YOUR SEARCH MARKETING CAMPAIGNSoloSEO.com(www.soloseo.com)  •   Free two-week trial  •   Only $29 per month  •   Step-by-S...
SEARCH MARKETING RECAPFurther Exercises:  •   Review our special report on Illegal SEO Techniques to      make sure you do...
Pay Per Click AdvertisingIntensive TrainingSecure Sponsored Listings in Google to ReceiveInstant Traffic Within A Few Hours
GOOGLE’S ADWORDS               (adwords.google.com)                   • Keyword Research Tools                   • Website...
MAKING PPC PROFITABLEA profitable PPC campaign requires:  •   Bidding on the right keyword terms  •   High conversions fro...
HOW PPC ADVERTISING WORKS•   Advertisers bid on keywords they’d like to display for•   Advertisements are triggered to dis...
HOW TO ENSURE PROFITABLE ADS• Research the best keywords and identify the cost-per-click  for those keywords.• Organize yo...
HOW TO CHOOSE THE RIGHT VENDORRequirements You Must Demand:• Keyword research must be approved by you• Each ad group needs...
PAY PER CLICK RECAPFurther Exercises:• Create an Adwords Campaign• Study our referenced free training on effective  PPC• C...
Social Media PromotionIntensive TrainingInteract With Your Audience and Deliver YourMessage Across Several Sites & Media
WHAT IS SOCIAL MEDIA?Social Media is a collective term referring to any website or tool that  allows you to creatively int...
BENEFITS OF SOCIAL MEDIA PROMOTION  • Creates better organic search rankings through high-quality    links  • Drives traff...
OBJECTIONS TO SOCIAL MEDIA PROMOTION  • My audience doesn’t use this stuff  • I’ve considered blogging and social networki...
FACEBOOK VS. GOOGLESource: SMARTS Strategy Guide: Life and Death 2.0
MYSPACE VS. GOOGLESource: SMARTS Strategy Guide: Life and Death 2.0
YOUTUBE VS. GOOGLESource: SMARTS Strategy Guide: Life and Death 2.0
CREATING YOUR SOCIAL MEDIA CAMPAIGNLet’s create a social media  campaign that targets  the basic, most effective  strategi...
VIDEO PROMOTIONHow to Promote a Video on YouTube:     • Create a Video     • Tag it According to Targeted Keywords     • C...
TYPES OF VIDEOS YOU CAN CREATE    • A Video Case Study With a Client    • A Video Teaching How To Do Something    • A Vide...
TAGGING YOUR VIDEO       • Identify keyword phrases that are well searched on Google         and YouTube that have a good ...
CREATE A PROFILE & UPLOAD VIDEO    • Follow the easy instructions at YouTube to create your free      account    • Click “...
NETWORK AND COLLABORATE   • Research popular YouTube users in your industry   • Participate on their videos by providing c...
PROMOTE YOUR VIDEO ELSEWHERE   • Include videos in your primary website, blog, and social     profiles   • Distribute vide...
BLOGGING & TAGGING   • Create a Company or Professional Blog       • Wordpress.org (install on your website)       • Wordp...
CREATE YOUR SUITE OF SOCIAL PROFILESThese are your secondary websites, along with your blog (which  may be at your primary...
SOCIAL MEDIA PROMOTION RECAPFurther Exercises     • Create a Video Promotion Campaign     • Start a Blog, Tag & Promote Po...
Conversion AnalysisIntensive TrainingMaximize Response Rates and ProfitsSystematically
CONVERSION TESTING               There are two types of                 conversion testing and                 analysis:  ...
CASE STUDY 1: EMAIL TESTINGA company that regularly conducts and reports on marketing   experiments tested two versions of...
CASE STUDY 1: EMAIL TESTINGVersion A outperformed Version B dramatically    • CTR increased by 16.5%    • Overall conversi...
CASE STUDY 2: CHALLENGE ASSUMPTIONSThis second experiment challenges common assumptions and  proves that what makes sense ...
CASE STUDY 2: CHALLENGE ASSUMPTIONSThe impersonal sales letter ended up out-performing the  personalized version by 15.3%S...
MULTIVARIATE TESTINGAs wonderful as split testing is, multivariate testing is  conversion analysis on steroids:       • Te...
CASE STUDY 3: MULTIVARIATE AD TESTINGThe power of multivariate testing:                                       CHALLENGE   ...
CASE STUDY 3: THE RESULTS• Solution Applied to a Targeted Nationwide Population  4,374 ads “tested” in 18 tests• Before-te...
HOW TO TEST YOUR CONVERSIONSSplit Testing Software   • Google Analytics (free)     www.google.com/analytics   • Split Test...
A NOTE ON OUTSOURCINGWe’ve given you the knowledge, resources, and tools to do all of  this yourself. However you may choo...
EFFECTIVE OUTSOURCING • Determine your specific goals and metrics • Keep your team or departments in the loop and your con...
THANK YOU!Joseph CrudupNewStart Internet &Mobile Consulting50 Lawrence st Suite 2 New Haven Ct,06511 (203)-903-4745husltle...
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Intensive training presentation newstart

  1. 1. Web MarketingIntensive TrainingPresented By: CEO Joseph Crudup NewStart Internet &Mobile ConsultingHow to Beat the Competition, Increase ROI,and Boost Sales
  2. 2. WHAT WE’LL BE COVERING• Whats does the internet, your market, and your competition look like in 2011• Your website : What it needs in order to brand you , convert traffic to sales, and build a re lationship with your au d ience.• Online & offline marketing strategies like search marketing, social media , Mobile text marketing .
  3. 3. WHAT YOU DON’T KNOW…What You Don’t Know About the Internet & Mobile marketing.......... Is Costing You:• Money• Market Share & tons of new customers• Leverage Against Your Competition
  4. 4. HOW ARE YOU CURRENTLYMARKETING YOUR COMPANY?What traditional marketing methods are you currently using?How effective have they been this past quarter?
  5. 5. REACHING YOUR AUDIENCE IN 2011Your market spends the bulk of its time online: • 89% watch video clips, up from 62% in june 2008 • 88% read blogs, up from 66% • 87% are now members of a social network • RSS consumption is up from 39% to 56%....Text message s receive a 97% open rate with this demographic • 48% listen to podcasts
  6. 6. WHAT YOUR COMPETITION IS DOING Do you know what your competitors are doing online? How do you plan to compete?From McKinsey Quarterly survey of business executives, 2011
  7. 7. MILLIONS OF DOLLARS IN MARKETRESEARCH SAYS…From McKinsey Quarterly survey of business executives, 2011
  8. 8. Your Web PresenceThe Foundation of YourCompany’s Future Survival andSuccess
  9. 9. YOUR PRIMARY WEBSITEYour primary website is responsible for several things: • Educate your audience • Company branding and image • Establish your company and its executive team as thought leaders and authorities in your industry • Generate sales and leads • Build a lasting relationship with your audience • Empower your audience to buy more frequently, consistently, and at higher average $ value
  10. 10. WHAT YOUR WEBSITE WILL NOT DO... • Miraculously receive traffic • Replace personal attention and connection • Take the place of effective marketing and messaging
  11. 11. INTENSIVE TRAINING:WEBSITE ELEMENTS • Home Page Layout • Navigation • Design • Calls to Action on Every Page • Landing Pages • Tracking Statistics
  12. 12. HOMEPAGE LAYOUTYour homepage serves only one single purpose:To get your visitor to click deeper into your site with n the first five seconds. • Only have one central call to action • Up to three secondary calls to action
  13. 13. SITE NAVIGATIONSee the website through your visitors eyes: • Is it easy to navigate through? • What is the intuitive and natural progression through your site? • Have you covered all objections, fears, questions? • Can visitors easily see the benefits of your site?
  14. 14. SITE DESIGN • Main site menu should link to core categories • It should also link to your primary action • Each page should have the next step in mind • Look and feel should establish and reinforce desired visitor experience • Focus all content and graphics on customer, not your company (Whats In It For Me)
  15. 15. CALL TO ACTIONWhat is a Call to Action?An invitation for your visitor to take a specific action, typically to purchase, sign up for something, or read information designed to take them through the buying process
  16. 16. CALL TO ACTION Example: Lexington Law They have a prominent sign-up button on every single page, near the top of the page. They also include the same button at the bottom of every page and links to related questions or pages on the right side of their content.
  17. 17. LANDING PAGESYour homepage will not always be the first page of your website visitors see. This is a good thing.Landing pages allow you to: • Target within specific niches of your audience • Direct visitors to a page focusing on a benefit based on how they found you and what they were looking for • Convert your visitor into a lead or sale without having to go through as many steps (ie home page through to relevant page)
  18. 18. TRACKING STATISTICSYou’ll never be able to determine what your market will respond to, and opinion can never trump data.The only fool-proof way to ensure your website fulfills all of its responsibilities is to track results and test elements to improve those results.
  19. 19. WEBSITE RECAPFurther Exercises: • Customer avatar worksheet • Map navigation and visitor progression • Design or re-design homepage using our template • Build landing pages using our template
  20. 20. Market ResearchIntensive TrainingReverse Engineer Your Competitors’ Efforts to PullAhead of Them Online
  21. 21. “If you know the enemy and know yourself, you need not fear the result of a hundredbattles.If you know yourself but not the enemy, “ for every victory gained you will alsosuffer a defeat.If you know neither the enemy nor yourself, you will succumb in every battle.~ Sun Tzu, The Art of War
  22. 22. MARKET RESEARCHTo win the online battle, you must know your enemies: • Competitors • Market trends • Audience Behavior
  23. 23. KEYWORD RESEARCHThe next weapon in your market research arsenal is keyword research: • For search engine optimization • For sponsored search marketing (PPC)
  24. 24. TOOLS FORKEYWORD RESEARCHNiche Browser(www.nichebrowser.com)• Includes step-by-step video instructions• The only keyword tool you’ll need because itallows you to access all the best free keywordtools online!•Much more than keyword research – easilysearch multiple engines, find various mediacontent from several sites, and much more
  25. 25. MARKET RESEARCH RECAPFurther Exercises: • Conduct a competitive analysis of your website and your top competitors and industry leaders • Download and work with free Niche Browser for market research • Optional: Review our list of free keyword research training resources
  26. 26. Search Marketing (SEO)Intensive TrainingGet Free Traffic from the Search Engines
  27. 27. WHAT IS SEARCH MARKETING?Search Marketing is a process by which you market your website to the search engines to win top rankings for your targeted keywords.Also known as: • Search Engine Optimization (SEO) • Organic Listings or Search
  28. 28. CATEGORIES OF SEO • Keyword Research • On-Page Optimization • Off-Page Optimization
  29. 29. ON-PAGE OPTIMIZATION• Optimization allows a page to target one or two keyword terms and rank for those terms in the search engines• On-Page Optimization includes: • Titles tags • META description • Keyword density • Site growth (rate of new content added) • A good internal linking structure • Anchor text • Image “alt” tags
  30. 30. OFF-PAGE OPTIMIZATIONOff-page optimization is the most important aspect of your search marketing efforts. It’s all about incoming links!
  31. 31. HOW LINKS ARE VALUEDSearch engines value your incoming links based on: • The quality and popularity of the site linking to you • The type of site linking to you (.edu, .gov, and .org links count more than .com or .net) • Anchor text of link • Thematic relevance of link and linking site
  32. 32. HOW TO SECURE INCOMING LINKS • Article Marketing • Viral Linking • Blog-Bait • Web Directories • Link Exchanges • Link Buying
  33. 33. ARTICLE MARKETING FOR LINKSWriting and promoting articles is a quick, easy, and effective way to get great rankings for your site.To create great articles that improve ranking and secure incoming links: 1. Target each article to a single primary keyword and perhaps two secondary keywords 2. Write a great headline 3. Write a great article (hey, some things are obvious!) 4. Include an “author’s box” optimized to provide a great back-link to your website
  34. 34. YOUR SEARCH MARKETING CAMPAIGNSoloSEO.com(www.soloseo.com) • Free two-week trial • Only $29 per month • Step-by-Step training on all aspects of SEO • Includes every tool you need to research, optimize, and promote your site
  35. 35. SEARCH MARKETING RECAPFurther Exercises: • Review our special report on Illegal SEO Techniques to make sure you don’t use them • Create and promote optimized articles with our tutorials • Conduct basic SEO campaign with SoloSEO or WebCEO
  36. 36. Pay Per Click AdvertisingIntensive TrainingSecure Sponsored Listings in Google to ReceiveInstant Traffic Within A Few Hours
  37. 37. GOOGLE’S ADWORDS (adwords.google.com) • Keyword Research Tools • Website Analytics • Create pay-per-click campaigns to display your sponsored listings at the top of Google’s first three pages • Costs $5 activation fee
  38. 38. MAKING PPC PROFITABLEA profitable PPC campaign requires: • Bidding on the right keyword terms • High conversions from impressions to clicks • Create several targeted ad listings • Create several targeted landing pages • Secure the lowest possible per-click cost • Convert PPC traffic into profitable sales
  39. 39. HOW PPC ADVERTISING WORKS• Advertisers bid on keywords they’d like to display for• Advertisements are triggered to display when user searches keyword• You pay only when a customer clicks on your listingBenefits include:• Instant traffic and possibly instant revenue• Ability to highly target geographically, thematically, by language, and more• Cost effective and ability to control spend• Instantaneous results / feedback• Great for testing product names, pricing, landing pages and more with a small ad spend and good analytics
  40. 40. HOW TO ENSURE PROFITABLE ADS• Research the best keywords and identify the cost-per-click for those keywords.• Organize your campaign into tightly targeted Ad Groups.• Create a unique landing page for each ad group.• Split test at least three ad variations per ad group• Monitor your click-through ratio.• Track which keywords result in clicks AND sales or leads
  41. 41. HOW TO CHOOSE THE RIGHT VENDORRequirements You Must Demand:• Keyword research must be approved by you• Each ad group needs to go to a relevant, targeted landing page• At least two or three well-written, keyword-targeted ads per ad group• Daily monitoring of campaign statistics during at least the first month• Test and track conversions to leads and sales
  42. 42. PAY PER CLICK RECAPFurther Exercises:• Create an Adwords Campaign• Study our referenced free training on effective PPC• Complete checklist for creating and optimizing a campaign
  43. 43. Social Media PromotionIntensive TrainingInteract With Your Audience and Deliver YourMessage Across Several Sites & Media
  44. 44. WHAT IS SOCIAL MEDIA?Social Media is a collective term referring to any website or tool that allows you to creatively interact with your audience through a variety of media. • Social Networks like MySpace and Facebook • Professional Networks like LinkedIn • Social Bookmarking Sites like Digg and Deli.cio.us • Video Sharing Sites like YouTube and Revver • Podcast & Audio Content Sites like Podcast.com and iTunes • Social Broadcasting Networks like BlogTalkRadio • The Blogosphere • Tagging Networks like Technorati
  45. 45. BENEFITS OF SOCIAL MEDIA PROMOTION • Creates better organic search rankings through high-quality links • Drives traffic from a variety of popular sources • Effectiveness of an endorsement or referral • Can often produce instant 1st page rankings on Google (especially with video) • Gives your company personality and personal connection to your audience • Reinforces your branding and image • Low cost/high return
  46. 46. OBJECTIONS TO SOCIAL MEDIA PROMOTION • My audience doesn’t use this stuff • I’ve considered blogging and social networking but don’t want it to harm my brand • There’s so many tools and sites and types of media out there, I don’t know where to start • I have no interest in doing this myself • I’m really into search marketing. Google is the leader – why not just concentrate there?
  47. 47. FACEBOOK VS. GOOGLESource: SMARTS Strategy Guide: Life and Death 2.0
  48. 48. MYSPACE VS. GOOGLESource: SMARTS Strategy Guide: Life and Death 2.0
  49. 49. YOUTUBE VS. GOOGLESource: SMARTS Strategy Guide: Life and Death 2.0
  50. 50. CREATING YOUR SOCIAL MEDIA CAMPAIGNLet’s create a social media campaign that targets the basic, most effective strategies: • Video Promotion • Blogging & Tagging • Suite of Social Profiles
  51. 51. VIDEO PROMOTIONHow to Promote a Video on YouTube: • Create a Video • Tag it According to Targeted Keywords • Create a Profile on YouTube & Upload Video • Network and Collaborate with Popular YouTubers • Promote Your Video Elsewhere
  52. 52. TYPES OF VIDEOS YOU CAN CREATE • A Video Case Study With a Client • A Video Teaching How To Do Something • A Video Showing People Interacting With Your Product (in a How- To Format, Not a Sales Pitch) • An Interview with a Leader or Famous Person in Your Industry • Reveal Secret or Latest Information • Controversial, Funny, Inspirational, and Hot Topic Content (Be Careful Here)
  53. 53. TAGGING YOUR VIDEO • Identify keyword phrases that are well searched on Google and YouTube that have a good ratio against competition • Tag your video when you upload it with those keywords. Don’t forget to tag it with names of companies, products, or people you mentionAside: Create Google Alerts at www.google.com/alerts
  54. 54. CREATE A PROFILE & UPLOAD VIDEO • Follow the easy instructions at YouTube to create your free account • Click “My Videos” once logged in, then “Upload Video” • Again, follow their easy instructions!
  55. 55. NETWORK AND COLLABORATE • Research popular YouTube users in your industry • Participate on their videos by providing comments or creating a video reply to their video • Then propose a collaboration between the two of you. Create a video together or a video series • Cross promotion will get you subscribers from their audience
  56. 56. PROMOTE YOUR VIDEO ELSEWHERE • Include videos in your primary website, blog, and social profiles • Distribute videos to multiple video networks • TubeMogul.com • Offer useful video content to partners, and other industry sites
  57. 57. BLOGGING & TAGGING • Create a Company or Professional Blog • Wordpress.org (install on your website) • Wordpress.com (hosted) • Blogger.com (hosted) • Create a Publishing Schedule • Include Social Media Widgets • Outsource Blog Content Writing or Write it Yourself • Video Blog and Podcast as Much as Possible • Tag All Content
  58. 58. CREATE YOUR SUITE OF SOCIAL PROFILESThese are your secondary websites, along with your blog (which may be at your primary website or at a separate domain): • MySpace Page • FaceBook Profile • LinkedIn Affiliations • Squidoo Lens
  59. 59. SOCIAL MEDIA PROMOTION RECAPFurther Exercises • Create a Video Promotion Campaign • Start a Blog, Tag & Promote Posts • Create Your Suite of Secondary Sites
  60. 60. Conversion AnalysisIntensive TrainingMaximize Response Rates and ProfitsSystematically
  61. 61. CONVERSION TESTING There are two types of conversion testing and analysis: • A/B Split Testing • Multivariate Testing, also known as Taguchi Testing
  62. 62. CASE STUDY 1: EMAIL TESTINGA company that regularly conducts and reports on marketing experiments tested two versions of an email message: • Version A: couched sales text in an emotionally-charged story that was making recent headlines • Version B: didn’t describe the story, but still alluded to ‘recent events in the news
  63. 63. CASE STUDY 1: EMAIL TESTINGVersion A outperformed Version B dramatically • CTR increased by 16.5% • Overall conversion to sales increased by 43.4% Source: Marketing Experiments Journal
  64. 64. CASE STUDY 2: CHALLENGE ASSUMPTIONSThis second experiment challenges common assumptions and proves that what makes sense doesn’t always make dollars: • Sales Letter A: personalized with author photo, salutation, and personal message • Sales Letter B: identical except without personalization (photo, salutation, and personal message)
  65. 65. CASE STUDY 2: CHALLENGE ASSUMPTIONSThe impersonal sales letter ended up out-performing the personalized version by 15.3%Source: Marketing Experiments Journal
  66. 66. MULTIVARIATE TESTINGAs wonderful as split testing is, multivariate testing is conversion analysis on steroids: • Test multiple variations of an element at once • Test multiple elements at once • Test multiple variations of multiple elements at once to determine the best performing combination
  67. 67. CASE STUDY 3: MULTIVARIATE AD TESTINGThe power of multivariate testing: CHALLENGE • Nationwide Unsecured Loans Testing all combinations for Company these 7 Success Factors means testing 4,374 ads - far • 7 Success Factors for E-mail too time-consuming and • Pricing: 6 options expensive. • Subject Line: 3 options How can the Maximum • Monthly Fee: 3 options Response Ad be identified, • Message Text: 3 options quickly and inexpensively? • Sender: 3 options • Opening Fee: 3 options • Image: 3 options
  68. 68. CASE STUDY 3: THE RESULTS• Solution Applied to a Targeted Nationwide Population 4,374 ads “tested” in 18 tests• Before-test response: 0.9%• After-test response: 3.1%• Response multiplied by 344%• Testing completed in 3 weeks• Accomplished on a low budget
  69. 69. HOW TO TEST YOUR CONVERSIONSSplit Testing Software • Google Analytics (free) www.google.com/analytics • Split Test Accelerator (paid) www.MySplitTestAccelerator.comMultivariate Testing Services & Software • David Bullock & His Recommended Tools www.davidbullock.com/testingtools.shtml
  70. 70. A NOTE ON OUTSOURCINGWe’ve given you the knowledge, resources, and tools to do all of this yourself. However you may choose to outsource some or all of your online marketing activities to expert marketers.Statistics show: • In-House SEO accounts for 38% increase in traffic • Outsourced SEO accounts for 110% increase in traffic
  71. 71. EFFECTIVE OUTSOURCING • Determine your specific goals and metrics • Keep your team or departments in the loop and your consultant in touch • Try not to micro-manage, but do make sure you get weekly updates and reports complete with statistics and data • Set project milestones to track and analyze progress
  72. 72. THANK YOU!Joseph CrudupNewStart Internet &Mobile Consulting50 Lawrence st Suite 2 New Haven Ct,06511 (203)-903-4745husltleman@gmail.comHttp://new-start-hosting.comContact us for a free consultation on your company’s particular marketing goals and challenges & receive a custom made step by step report to get #1 Google Spot

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