33 million in the UK1 in 5 Minutes Online Are Spent on Facebook
Average user spends 25 minutes a day on Facebook.
Every reporter should have a Page.
As part of SkipBayless launching his Facebook Timeline, ESPN’s First Take featured it in a big way by integrating it into the show experience. During a segment referencing the NBA Finals, the host referenced Skip’s predictions and pointed to his new Timeline. Viewers were encouraged to go to his Timeline to find out what his predictions were, which he posted there in advance. This offered viewers additional incentive to subscribe to Skip Bayless on Facebook.The on-air example not only referenced his Timeline, but also highlighted its key features, referencing that viewers can go back in time to see key moments in Skip’s career and old photos.The on-air mention also featured a direct link for his Timeline, as well as a quick description of why to subscribe to Skip on Facebook: “Follow skip daily throughout the NBA Finals”.
Discovering content in News Feed• 4 billion pieces of content shared daily• Average user eligible to see 2,200 posts
News Feed: A Personalized NewspaperConnections: Pages &ProfilesContentFeed RankingNews FeedUser① Frequency of engagement with Page② Engagement with specific post③ Interaction with types of content④ Negative feedback to content⑤ Freshness of postTop stories from your connections
…and New News FeedGetting rid of the clutter to showcase content
Conversationaltone, timely, focuseson imagery:Shortly after it was announced thatPresident Obama won, theHuffington Post published aconversational “congrats” photothat got 260K likes & reshared 13Ktimes.Page Best Practices Checklist
Use targetingcontrols to reachthe right audience231
Thumbnail Image & Link TeaserWhich is morecompelling?Use larger thumbnailfor link stories.Links w/ thumbnails &teasers received 20%more clicks than linkswithout.Recommended OGImage: 600 x 600px
Incentivize EngagementSportsCenter uses its Facebook Page to prompt conversations around news storiesand features its fans’ comments on-air. This incentivizes more engagement from fans.