News on FacebookVadim LavrusikFollow: facebook.com/VadimInstagram: @Lavrusik
1B+monthly active users680M+Mobile active
Average UK User+71%return daily130Friends
Discovering content in News Feed• 4 billion pieces of content shared daily• Average user eligible to see 2,200 posts
News Feed: A Personalized NewspaperConnections: Pages &ProfilesContentFeed RankingNews FeedUser① Frequency of engagement w...
…and New News FeedGetting rid of the clutter to showcase content
Real-Time Content Sections
More visual stories
Stories with sharing context
Discovery through friends on news sites
FollowConnect with anyone on Facebook
Enable Follow on your current TimelineFollowTo Allow Followers:Facebook.com/about/follow
Select target audienceSharing Personal vs. Public
Growing Your Followers
Follow Button or Page Like Button for WebsitesGrowing Your Followers
Example: ESPN’s First TakeGrowing Your FollowersOn-air talent mentions
Links, Status Updates, PhotosWhere to start? Storytelling
From-the-Scene PhotosPhotos
Sync with Mobile for Easier SharingPhotos
Facebook Q&A with FollowersConversations
 Conversationaltone, timely, focuseson imagery:Shortly after it was announced thatPresident Obama won, theHuffington Post...
 Use targetingcontrols to reachthe right audience231
 Thumbnail Image & Link TeaserWhich is morecompelling?Use larger thumbnailfor link stories.Links w/ thumbnails &teasers r...
 Incentivize EngagementSportsCenter uses its Facebook Page to prompt conversations around news storiesand features its fa...
Graph Search: PeopleReporting
Graph Search: Photos & PlacesReporting
Graph Search: InterestsReporting
Facebook.com/about/graphsearchGraph Search Waitlist
Create a Custom Feed for your BeatReporting
Create Custom Lists for SourcesReportingFacebook.com/addlist
Crowdsourced ContentReporting
Integrating into the show experienceCrowdsourcing
Resources:facebook.com/journalistsfacebook.com/fbmediafacebook.com/facebookpages
Questions?Follow: Facebook.com/VadimInstagram: @Lavrusik
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Vadim Lavrusik delivers news:rewired keynote

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Facebook journalism programme manager Vadim Lavrusik gives tips for journalists on using Facebook for newsgathering, sharing content and engagement

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  • 33 million in the UK1 in 5 Minutes Online Are Spent on Facebook
  • Average user spends 25 minutes a day on Facebook.
  • Top stories.
  • Every reporter should have a Page.
  • As part of SkipBayless launching his Facebook Timeline, ESPN’s First Take featured it in a big way by integrating it into the show experience. During a segment referencing the NBA Finals, the host referenced Skip’s predictions and pointed to his new Timeline. Viewers were encouraged to go to his Timeline to find out what his predictions were, which he posted there in advance. This offered viewers additional incentive to subscribe to Skip Bayless on Facebook.The on-air example not only referenced his Timeline, but also highlighted its key features, referencing that viewers can go back in time to see key moments in Skip’s career and old photos.The on-air mention also featured a direct link for his Timeline, as well as a quick description of why to subscribe to Skip on Facebook: “Follow skip daily throughout the NBA Finals”.
  • Every reporter should have a Page.
  • Go to Photo of your smartphone to sync photos.
  • https://www.intern.facebook.com/photo.php?fbid=10151286726604641&set=a.185381234640.117712.18793419640&type=1&relevant_count=1
  • Shortly after it was announced that President Obama won, the Huffington Post published a conversational “congrats” photo that got 260K likes & reshared 13K times.
  • Photo captionThumbnailAsk a question
  • Photo captionThumbnailAsk a question
  • Every reporter should have a Page.
  • Every reporter should have a Page.
  • Vadim Lavrusik delivers news:rewired keynote

    1. 1. News on FacebookVadim LavrusikFollow: facebook.com/VadimInstagram: @Lavrusik
    2. 2. 1B+monthly active users680M+Mobile active
    3. 3. Average UK User+71%return daily130Friends
    4. 4. Discovering content in News Feed• 4 billion pieces of content shared daily• Average user eligible to see 2,200 posts
    5. 5. News Feed: A Personalized NewspaperConnections: Pages &ProfilesContentFeed RankingNews FeedUser① Frequency of engagement with Page② Engagement with specific post③ Interaction with types of content④ Negative feedback to content⑤ Freshness of postTop stories from your connections
    6. 6. …and New News FeedGetting rid of the clutter to showcase content
    7. 7. Real-Time Content Sections
    8. 8. More visual stories
    9. 9. Stories with sharing context
    10. 10. Discovery through friends on news sites
    11. 11. FollowConnect with anyone on Facebook
    12. 12. Enable Follow on your current TimelineFollowTo Allow Followers:Facebook.com/about/follow
    13. 13. Select target audienceSharing Personal vs. Public
    14. 14. Growing Your Followers
    15. 15. Follow Button or Page Like Button for WebsitesGrowing Your Followers
    16. 16. Example: ESPN’s First TakeGrowing Your FollowersOn-air talent mentions
    17. 17. Links, Status Updates, PhotosWhere to start? Storytelling
    18. 18. From-the-Scene PhotosPhotos
    19. 19. Sync with Mobile for Easier SharingPhotos
    20. 20. Facebook Q&A with FollowersConversations
    21. 21.  Conversationaltone, timely, focuseson imagery:Shortly after it was announced thatPresident Obama won, theHuffington Post published aconversational “congrats” photothat got 260K likes & reshared 13Ktimes.Page Best Practices Checklist
    22. 22.  Use targetingcontrols to reachthe right audience231
    23. 23.  Thumbnail Image & Link TeaserWhich is morecompelling?Use larger thumbnailfor link stories.Links w/ thumbnails &teasers received 20%more clicks than linkswithout.Recommended OGImage: 600 x 600px
    24. 24.  Incentivize EngagementSportsCenter uses its Facebook Page to prompt conversations around news storiesand features its fans’ comments on-air. This incentivizes more engagement from fans.
    25. 25. Graph Search: PeopleReporting
    26. 26. Graph Search: Photos & PlacesReporting
    27. 27. Graph Search: InterestsReporting
    28. 28. Facebook.com/about/graphsearchGraph Search Waitlist
    29. 29. Create a Custom Feed for your BeatReporting
    30. 30. Create Custom Lists for SourcesReportingFacebook.com/addlist
    31. 31. Crowdsourced ContentReporting
    32. 32. Integrating into the show experienceCrowdsourcing
    33. 33. Resources:facebook.com/journalistsfacebook.com/fbmediafacebook.com/facebookpages
    34. 34. Questions?Follow: Facebook.com/VadimInstagram: @Lavrusik

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