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Tom Standage at news:rewired

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  • This growth in circulation contribution and marketing efficiency has been achieved so far in a world where our processes and systems have served a predominantly print business This however is set to change. Whilst subscriber preference today is mostly for a print edition of TE, in two years these preferences reverse And if our business moves as this way, our digital-only subscriber business could go from being worth £x this year to X plus £60m in a few years time It will be important that we are able to carry across to this new world the flexibility, speed and creativity that as driven our success in print
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    • 1. PAID-FOR CONTENT MODELS TOM STANDAGE DIGITAL EDITOR THE ECONOMIST
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    • 4. WHAT A DIFFERENCE TWO YEARS MAKES Source: BrandAsset® Valuator USA, 2011 The Economist Custom Study (All Economist Subscribers)
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    • 10. PAID-FOR CONTENT MODELS TOM STANDAGE DIGITAL EDITOR THE ECONOMIST