Subhajit Banerjee - Mobile news

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Subhajit Banerjee's presentation on mobile news at the Guardian. Given at news:rewired - full stream ahead on 13 July 2012

Subhajit Banerjee's presentation on mobile news at the Guardian. Given at news:rewired - full stream ahead on 13 July 2012

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  • 1. Let’s Talk Mobilesubhajit banerjee @subhajitbmobile editorguardian news & media
  • 2. 20/07/12
  • 3. Every 60 seconds 11,300 people access facebook on their mobile 100,000 iPhone and Android apps downloaded tweets generated via mobile 95,000 60 seconds 1000 iPhones 4 sold 1,000 unique browsers visit m.guardian 100 iPads sold $6,280 spent on mobile marketing 400 browsers access Guardian content via Tablet devices 180 eBay mobile transactions 250 unique browsers visit Guardian iPhone, Android and Windows Apps
  • 4. an half a million daily UK browsers (32% of our UK daily traffic) access our content through mobile iPad App Phone Apps m.guardian guardian.co.uk All Content Tablets 18,791 7,050 6,872 91,515 124,228 Mobile phones 72,934 273,978 32,024 378,936 All Devices 18,791 79,985 280,850 123,539 503,164 20/07/12 Source: Adobe Discover, May 2012
  • 5. 20/07/12
  • 6. 20/07/12
  • 7. In terms of generating page views iOS is the dominant operating system.Android has shown significant growth that appears to have now stalled . m.guardian % share of page views by operating system 12 10 8 6 4 2 0
  • 8. 82% of m.guardian users access the site from home. Two thirds access whilst they are on public transport and half access from work. Q. Where are you when you access m.guardian? 82% 66% 50% 41% 21% 11% 7% 5% At home On public At work In pubs, bars Whilst In shops At school / Elsewhere transport or cafes walking college Guardian mobile research, May 201020/07/12
  • 9. 97% of m.guardian users regularly access news content on the mobile site, followed by comment and analysis (54%) and politics (48%).97% Q. Which types of content do you regularly look at on m.guardian? 54% 48% 45% 39% 38% 32% 31% 31% 27% 25% 23% 22% 22% 16% 15% 14% 10% 9% 9% 7% 2% Science Stage Education Art and design Politics Music Society Technology Business Books Money Environment TravelNews (UK or world) Film Media Culture Life and style Obituaries Comment and analysis Sport analysis Live sport scores/min-by-min updates 20/07/12
  • 10. ChallengesBest products for different times of the dayEditing for multiple platformsUnderstanding the user20/07/12