Zite: Its place in mobile and curationPeter Bale, VP & General Manager, Digital, CNN International
Curation - adding power to our storytellingMobile - a fast-growing part of the networkZite – engineered serendipity and cu...
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How Zite finds “what’s interesting”- signals from social, signals of credibility, vetting- Models content from its source,...
Demo of (some) of my pages                             6
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Thank youPeter Bale, VP & General Manager, Digital, CNN International Email: peter.bale@cnn.com twitter: @peterbalecnn for...
Peter Bale - Mobile news
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Peter Bale - Mobile news

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Peter Bale - Mobile news

  1. 1. Zite: Its place in mobile and curationPeter Bale, VP & General Manager, Digital, CNN International
  2. 2. Curation - adding power to our storytellingMobile - a fast-growing part of the networkZite – engineered serendipity and curation 3
  3. 3. 4
  4. 4. How Zite finds “what’s interesting”- signals from social, signals of credibility, vetting- Models content from its source, its meta data,its semantic meaning to deliver the best selection- Models “community” or social signals to correlatethe habits of many to deliver relevance to you- Models “you” looking at what you like, dislike andinteract with to give you more of what want - plus alittle serendipity to create a sense of discovery 5
  5. 5. Demo of (some) of my pages 6
  6. 6. 7
  7. 7. 8
  8. 8. Thank youPeter Bale, VP & General Manager, Digital, CNN International Email: peter.bale@cnn.com twitter: @peterbalecnn for work and @peterbale for personal 9

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