Transcript of "Paid-for social media tools for journalists"
Collecting Social Conversations Using Paid For ToolsCatriona OldershawManaging Director, Synthesio UK@CatrionaTweetsnews : rewired event6 November 2012
Social Media Monitoring Tools Landscape Free Tools Paid For Tools
Why have these enterprise class listening toolsproliferated, and why would you want to switch to a paid tool?
Methodology >> Data collection >> Sourcing qualityWhy? #1The Web isn’t just about Twitter and FacebookMainstream media National Online newspapers / Magazines Local Online newspapers / Magazines Corporate & government websites E-commerce websites NGO & associated WebsitesSocial media Forums Blogs Photo & video-sharing Websites Twitter & micro-blogging platforms Local social networks
Some of the richest insightscome from forums:• People congregate there initially based on one shared passion, but end up talking about all sorts of things• These conversations leave a lasting online footprint so can be more influential and better reflective of the Zeitgeist than transient sources such as Twitter
Why? #2The Social Web isn’t just about the West Source: GlobalWebIndex
Why? #3The Social Web isn’t just about the English language
Why? #4Easier ways to find the Influencers talking about an issue
Methodology >> Global monitoring dashboardWhy? #5Better aggregation, management, storing & manipulation of data Verbatim World Map Topics Mapping Sentiment Distribution Real-Time Alerts Influencers Mapping Market Scoring Sentiment Per Topic Share of buzz Timelines Conversation Digest Sentiment Timeline
Which can be used to produce compelling infographics …