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Collecting Social      Conversations Using        Paid For ToolsCatriona OldershawManaging Director, Synthesio UK@Catriona...
Social Media Monitoring Tools Landscape   Free Tools            Paid For Tools
Why have these enterprise class listening toolsproliferated, and why would you want to switch                 to a paid to...
Methodology >> Data collection >> Sourcing qualityWhy? #1The Web isn’t just about Twitter and FacebookMainstream media    ...
Some of the richest insightscome from forums:•   People congregate there initially    based on one shared passion, but    ...
Why? #2The Social Web isn’t just about the West                                           Source: GlobalWebIndex
Why? #3The Social Web isn’t just about the English language
Why? #4Easier ways to find the Influencers talking about an issue
Methodology >> Global monitoring dashboardWhy? #5Better aggregation, management, storing & manipulation of data    Verbati...
Which can be used to produce compelling infographics …
Source: Brandwatch
Source: Sysomos   Source: Radian 6
If you want tounderstand the tiger, don’t go to the zoo,  go to the jungle.But equally, don’t go with just a butter       ...
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Paid-for social media tools for journalists

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A presentation by Catriona Oldershaw

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Transcript of "Paid-for social media tools for journalists"

  1. 1. Collecting Social Conversations Using Paid For ToolsCatriona OldershawManaging Director, Synthesio UK@CatrionaTweetsnews : rewired event6 November 2012
  2. 2. Social Media Monitoring Tools Landscape Free Tools Paid For Tools
  3. 3. Why have these enterprise class listening toolsproliferated, and why would you want to switch to a paid tool?
  4. 4. Methodology >> Data collection >> Sourcing qualityWhy? #1The Web isn’t just about Twitter and FacebookMainstream media  National Online newspapers / Magazines  Local Online newspapers / Magazines  Corporate & government websites  E-commerce websites  NGO & associated WebsitesSocial media  Forums  Blogs  Photo & video-sharing Websites  Twitter & micro-blogging platforms  Local social networks
  5. 5. Some of the richest insightscome from forums:• People congregate there initially based on one shared passion, but end up talking about all sorts of things• These conversations leave a lasting online footprint so can be more influential and better reflective of the Zeitgeist than transient sources such as Twitter
  6. 6. Why? #2The Social Web isn’t just about the West Source: GlobalWebIndex
  7. 7. Why? #3The Social Web isn’t just about the English language
  8. 8. Why? #4Easier ways to find the Influencers talking about an issue
  9. 9. Methodology >> Global monitoring dashboardWhy? #5Better aggregation, management, storing & manipulation of data Verbatim World Map Topics Mapping Sentiment Distribution Real-Time Alerts Influencers Mapping Market Scoring Sentiment Per Topic Share of buzz Timelines Conversation Digest Sentiment Timeline
  10. 10. Which can be used to produce compelling infographics …
  11. 11. Source: Brandwatch
  12. 12. Source: Sysomos Source: Radian 6
  13. 13. If you want tounderstand the tiger, don’t go to the zoo, go to the jungle.But equally, don’t go with just a butter knife.
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