Niko Ruokosuo,Scoopshot
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  • Talk about right management and different sources here…
  • Managing Authenticity is a major concern for media outlets using UGCWith Scoopshot's patented approach, authenticity can be (almost) guaranteed in many casesWith the new release, each photo will have an authenticity indicator enabling media to manage any potential riskBesides reducing risk, the authenticity verification saves time, effort and cost and directs editorial resources to reporting vs. laborious background checking Show a sample (screen shot) of the Authenticity Meter
  • Scoopshot MARKETUsing Market, media companies can for the first time immediately monetize their Scoopshot content.Market enables public display of all content sent to a task, and anyone can purchase photos directly from the Marketplace.Market can be enabled on any Task with a mouse click, turning Scoopshot into a profit center.See an example of the Market here: https://store.scoopshot.com/p/ov7p2mvwgv5yp95yvkub6fgq

Transcript

  • 1. Scoopshot for ModernMediaand BrandsEngaging, Authentic and RelevantContent at Low Cost5/2/2013 1© P2S Media Group Inc. 2013
  • 2. The new pressphotographer is the crowd5/2/2013 2© P2S Media Group Inc. 2013
  • 3. They are everywhere5/2/2013 3THEY ARE EVERYWHERE50+ SCOOPSHOT PHOTOGRAPHERS AT SITE – EASTER CELEBRATION AT PHILIPPINES© P2S Media Group Inc. 2013
  • 4. They are there at the righttime5/2/2013 4NEWSWORTHY EVENTS ARE NOT PLANNED© P2S Media Group Inc. 2013© Scoopshot /
  • 5. They always have a camera5/2/2013 5EVERYONE CAN BE A NEWS PHOTOGRAPHER© P2S Media Group Inc. 2013
  • 6. Why you need THEM?5/2/2013 6DEMAND FOR UNIQUE CONTENT IS INCREASING EVERY DAYONCE A DAYTEXT DRIVEN24/7 NEWSVISUAL© P2S Media Group Inc. 2013
  • 7. So what exactly isScoopshot?– A free mobile application to capturenewsworthy photos and videos– And on-line store designed for mediaprofessionals to acquire eyewitnesscontentScoopshot is a patent pending technology75/2/2013 © P2S Media Group Inc. 2013
  • 8. Crowdsource your photo feed8Mobile photographer shoots aphoto or video, sets a price andsends it via ScoopshotJournalists buy fresheyewitness content from theon-line store.5/2/2013 © P2S Media Group Inc. 2013
  • 9. Get the content you needSend THEM Tasks5/2/2013 © P2S Media Group Inc. 2013 9
  • 10. Image authenticity not indoubt5/2/2013 10PHOTOS FROM SOCIAL MEDIA CANNOT BE TRUSTED AS THEY CAN NOT BE VERIFIED© P2S Media Group Inc. 2013
  • 11. MARKET – Interact withreaders5/2/2013 11GALLERY FOR SHOWING AND MONETIZING CONTENT© P2S Media Group Inc. 2013
  • 12. 5/2/2013 12From concept tocontent in lessthan 10 minutes© P2S Media Group Inc. 2013
  • 13. 5/2/2013 13Metro Netherlands© P2S Media Group Inc. 2013• They got a hint, waiters do not get tips anymore because nobodycarries cash• Let’s check it out: Send out a Scoopshot Task• 24 hours and 965 photos later, they had the answer
  • 14. For Brands: Case – Vogel’sCrowdsource ideas:“How do you use iPad at home”5/2/2013 Scoopshot 2012 14
  • 15. CASE: Germany and WAZ• March 26th Scoopshot is covered on aGerman TV channel “Pro Sieben”5/2/2013 15© P2S Media Group Inc. 2013
  • 16. 5/2/2013 © P2S Media Group Inc. 2013 16
  • 17. 5/2/2013 © P2S Media Group Inc. 2013 1701000020000300004000050000600001 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85Downloads / Germany
  • 18. CASE: Germany and WAZ• March 26th Scoopshot is announced to their readers by WAZ5/2/2013 18© P2S Media Group Inc. 2013“We are delightedabout our readerssharing with us amoment of theirlives with theirphotos”
  • 19. Case: Coffee Cups• March 27th a “test task”:– WAZ is looking for the prettiest Coffee Cup• April 2nd by the end of the Task:–27,758 photos of coffee cups• Now, that’s engaging a large crowd5/2/2013 19© P2S Media Group Inc. 2013
  • 20. Coffee Cups5/2/2013 © P2S Media Group Inc. 2013 20
  • 21. Lots of them5/2/2013 © P2S Media Group Inc. 2013 21
  • 22. CASE: Pot Holes• March 28th: WAZ sends out their first local editorial task• “The most annoying pot holes”• Within 12 hours, they receive 562 photos covering the localroad conditions5/2/2013 22© P2S Media Group Inc. 2013• While announcing the “task”, WAZpromises to use the content with localauthorities• Community engagement at best
  • 23. 562 Pot Holes5/2/2013 © P2S Media Group Inc. 2013 23
  • 24. CASE: Football• German’s love Football• WAZ creates a FootballTask:• “Predict the end resultof tomorrow’sDortmund – Malagagame”• And they respond, with1984 photos5/2/2013 24© P2S Media Group Inc. 2013
  • 25. Now they call the online Chief Editor Oliver Multhaup whobrought Scoopshot to WAZCaptain Kirk5/2/2013 25© P2S Media Group Inc. 2013
  • 26. Thank you!5/2/2013 26© P2S Media Group Inc. 2013