Neil Macdonald, Trinity Mirror

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Neil Macdonald, Trinity Mirror

  1. 1. Live Blogging Neil MacdonaldHead of Web and Data
  2. 2. Live Blogging- Approx 150-200 live blogs - 20 minutes to five days - Variety of Platforms
  3. 3. Live BloggingWhat have we learned?
  4. 4. Live Blogging
  5. 5. Live Blogging 51 3 37
  6. 6. Live Blogging 1) Planning2) How and when to update 3) Social Media 4) Look Back 5) Have a Go
  7. 7. Live BloggingHillsborough Independent Panel Report
  8. 8. Live Blogging Planning - Locations - Who would do what? - Equipment- What did we have already?
  9. 9. Live Blogging Updating- Length and frequency - Multimedia - Validation - Summarising
  10. 10. Live Blogging Social Media - Promotion - in live blog- outside live blog
  11. 11. Live Blogging Looking Back - Reverse Publishing- Could we have done better?
  12. 12. Live Blogging a“You have gone a long way towardsrestoring the tarnished reputation of your profession.”
  13. 13. Live BloggingJust Have a Go
  14. 14. Live BloggingQuestions?

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