Martin Belam at news:rewired

Martin Belam, Guardian UX Lead news:rewired - February 2011 @currybet

We launched our app in September 2011

You can read, watch and listen on Facebook

We wanted to improve one key metric 77% of visits from facebook.com to guardian.co.uk only lasted one page

It is a social reading experience

It is an opt-in alternative

Using the app triggers “frictionless sharing”

It uses the Guardian Open Platform API

People have been quite vocal about it

We have 50m-60m unique users monthly

Facebook’s 800m+ represents an opportunity

It is on the way to being installed 6m times

54% of users are 24 and under

It has been a “love it”/“hate it” proposition

Archive content gets a new lease of life...

...and a contemporary conversation

Any story could become a landing page...

...and you need to optimise for that

There are continuous design updates

We’ve just revamped the homepage

We serve our own ads

Facebook have invested heavily in Timeline

Martin Belam, Guardian UX Lead news:rewired - February 2011 @currybet Edited by Martin Belam For Kindle and iBooks

http://forum.razved.info	88
http://www.newsrewired.com	27

by John Thompson on Feb 27, 2012